최고 Digital Forward 팟캐스트 (2024)

1
Dr. Vijay Yanamadala, Sword Health, on freeing 2 billion people from pain 32:38

2+ y ago32:38

32:38

In this episode, we meet Dr. Vijay Yanamadala, Chief Medical Officer of Sword Health. SWORD Health is the world’s fastest growing virtual MSK care provider, on a mission to free two billion people from pain. The company’s clinical-grade virtual therapy platform pairs expert physical therapists with FDA-listed wearable technology to deliver a person…

1
Vijay Kedar, Tomorrow Health, on Healthcare at Home 39:07

3y ago39:07

39:07

In this episode, we meet Vijay Kedar, Co-Founder and CEO of Tomorrow Health. Tomorrow Health is a technology-driven healthcare company changing the way individuals and families manage healthcare at home. They are partnered with over 125 health insurers and provider organizations to coordinate and deliver home-based care for their members. To suppor…

1
Chrissy Farr, OMERS Ventures, on Breaking News and Fueling Innovation 24:44

3y ago24:44

24:44

In this episode, we meet Chrissy Farr, Principal at OMERS Ventures. Previously, she was a writer and frequent on-air contributor for CNBC, Fast Company and Reuters News, among other publications. She was raised in London, UK, and received degrees from University College London and Stanford University. Over the last five years, OMERS Ventures has in…

1
Dan Brillman, Unite Us, on the Future of Whole-Person Health 33:50

3y ago33:50

33:50

In this episode, we meet Dan Brillman, Co-founder and CEO of Unite Us. Unite Us is the leading outcome focused coordination technology company connecting healthcare, gov’t, and social services together to address the social determinants of health. Together, these partners are leading the care transformation movement towards whole-person care. Unite…

1
Paxton Maeder-York, Alife Health, on the Future of Fertility 28:29

3y ago28:29

28:29

In this episode, we meet Paxton Maeder-York, CEO and Founder of Alife Health. Alife Health’s mission is to improve the efficacy and affordability of IVF through artificial intelligence. Founded in 2020, Alife recently raised a $9.5M seed round, led by Lux Capital. Founded in 2020, Alife recently raised a $9.5M seed round, led by Lux Capital. Other …

1
Harpreet Singh Rai, ŌURA, on Owning Your Health 42:44

3+ y ago42:44

42:44

In this episode, we meet Harpreet Singh Rai, CEO of ŌURA. ŌURA is the company behind the Oura Ring — a wearable health platform that delivers daily, personalized sleep, and overall health insights. With precise data and personalized guidance, ŌURA helps people better understand their health and live healthier, more fulfilled lives. To-date, ŌURA ha…

1
Florian Otto, Cedar, on Revolutionizing the Consumer Financial Experience in Healthcare 38:09

3+ y ago38:09

38:09

In this episode, we meet Florian Otto, Co-Founder and CEO of Cedar. Cedar is a healthcare financial technology platform that enables a better and more transparent financial experience for consumers. Cedar has raised approximately $350M in total funding to-date, recently closing a $200M Series D financing round led by Tiger Global Management, bringi…

1
Matt Miller, Techstars, on Digital Health Startup Acceleration 41:18

3+ y ago41:18

41:18

In this episode, we meet Matt Miller, Managing Director of the UnitedHealthcare/Techstars Accelerator. The accelerator is focused on healthcare innovations that support payer and care provider efforts, with an emphasis on digital health and wellness solutions. Techstars has a worldwide network of entrepreneurs, including more than 10,000 mentors, 1…

1
Sami Inkinen, Virta Health, on reversing type 2 diabetes at scale 47:31

3+ y ago47:31

47:31

In this episode, we meet Sami Inkinen, Co-Founder and CEO of Virta Health. Virta is an online specialty medical clinic that helps people reverse type 2 diabetes & other chronic conditions safely and sustainably, without the risks, costs, or side effects of medications or surgery. Virta’s innovations in nutritional biochemistry, data science and dig…

1
Leo Grady, Paige, on transforming precision medicine through AI 35:34

3+ y ago35:34

35:34

In this episode, we meet Leo Grady, CEO of Paige. Paige is a global leader in AI-based software in pathology with a mission to drive the future of precision medicine. Paige is committed to transforming the diagnostics space by building an industry-leading portfolio of AI-based clinical applications, biomarkers and diagnostics. Paige recently closed…

1
Adam Odessky, Sensely, on Patient Engagement Innovation 43:42

3+ y ago43:42

43:42

In this episode, we meet Adam Odessky, CEO and Co-founder of Sensely. Sensely is an empathy driven conversational platform that introduces an always on connection between insurance companies and healthcare systems and their members or patients. By incorporating the Sensely toolset, enterprises are able to influence behavior, increase engagement, lo…

1
Julia Bernstein, Thirty Madison, on Access for All 31:38

3+ y ago31:38

31:38

In this episode, we meet Julia Bernstein, General Manager of Platform at Thirty Madison. Thirty Madison provides virtual specialty care through a mix of direct-to-consumer and reimbursable models that includes doctor consults, treatment delivery, and ongoing care. They’re on a mission to make specialized care and treatment accessible to everyone. F…

1
Matt McCambridge, Eden Health, on Reimagining Primary Care 37:29

3+ y ago37:29

37:29

In this episode, we meet Matt McCambridge, CEO and Co-Founder of Eden Health. Eden Health, offered through employers and commercial real estate building landlords providing health coverage to tenants, combines telehealth, in-person primary care, behavioral health and insurance navigation with what Matt calls a “‘medical home” method, centered aroun…

1
Natasha Prasad, Cleo, on Helping Working Parents Thrive 39:52

3+ y ago39:52

39:52

In this episode, we meet Natasha Prasad, Chief Customer Officer of Cleo. Cleo is a family benefits platform and support system for working families. With its integrated family benefits platform, Cleo combines proactive, expert guidance with an intuitive engagement hub to help connect families with the support they need to be their best at home and …

1
Luke Hejl, TimelyMD, on transforming healthcare in higher education 39:11

3+ y ago39:11

39:11

In this episode, we meet Luke Hejl, Chairman and CEO of TimelyMD. TimelyMD is a telehealth company focused on transforming healthcare in higher education by improving student health, optimizing campus clinic resources and granting peace of mind to both students and parents. TimelyMD currently partners with over 80 campuses, including Duke Universit…

1
Lauren Li, Ipsen, on Beyond the Drug innovation 37:55

4y ago37:55

37:55

In this episode, we meet Lauren Li, Global Head of Digital Health at Ipsen. Ipsen is a global biopharmaceutical group focused on innovation and Specialty Care in three key therapeutic areas — Oncology, Neuroscience and Rare Diseases. As Global Head of Digital Health, Lauren leads a team to deliver “beyond the drug” solutions for patients, caregiver…

1
Emily Hochman, Wellory, on reinventing nutrition 26:55

4y ago26:55

26:55

In this episode, we meet Emily Hochman, Founder + CEO of Wellory. Wellory is a health tech company reinventing personal nutrition to create a long-lasting, healthier relationship with food. After experimenting with fad diets for years, Emily built Wellory to create an accessible and affordable solution that bridges the disconnect between losing wei…

1
Kelsey Mellard, Sitka, on the future of specialty care 38:25

4y ago38:25

38:25

In our latest episode, I had a chance to chat with Kelsey Mellard, Founder and CEO of Sitka. Sitka is a peer-to-peer, asynchronous video messaging platform and specialist network. Sitka connects clinicians to top specialists, alleviating the challenges of scheduling and geographic limitations and compressing the cycle of care by enabling rapid deci…

1
Chaitenya Razdan, Care+Wear, on reimagining healthcare apparel 31:00

4y ago31:00

31:00

In this episode, we meet Chaitenya Razdan, Founder and CEO of Care+Wear. Care+Wear is the leading provider of innovative healthwear, focused on bringing humanity into healthcare. In partnership with designers such as Oscar De La Renta, Care+Wear has designed highly functional alternatives to traditional patient gowns, PICC line covers, chest port a…

1
Nick Hu, Zipline, on the future of healthcare supply chains 39:59

4y ago39:59

39:59

In our latest episode, I had a chance to chat with Nick Hu, an early member of the Global Operations team at Zipline. Nick led the launches of Zipline’s operations in Rwanda and Ghana and continues to drive expansion strategy across Africa. Zipline has built the world's fastest and most reliable delivery drone and the world's largest autonomous log…

1
Sari Kaganoff, Rock Health, on the evolution of digital health 27:49

4y ago27:49

27:49

In our latest episode, I had a chance to chat with Sari Kaganoff, General Manager of Consulting at Rock Health. As GM of Consulting, Sari advises healthcare and life sciences companies on digital health strategy. Founded in 2010 by HBS alumni Halle Tecco and Nate Gross, Rock Health is an early stage venture fund that supports startups working in di…

1
Dr. Jeff De Flavio, Groups Recover Together, on Pioneering Addiction Treatment 37:20

4y ago37:20

37:20

Today, I had a chance to chat with Dr. Jeff De Flavio, Founder of Groups Recover Together. Groups Recover Together is the leading provider of value-based opiate addiction treatment, and was founded on the mission of making treatment for opioid addiction respectful, accessible, and affordable. Groups has over 60 locations and has over 6000+ patients…

1
Tushar Mehrotra, Optum, on innovating in analytics 36:31

4y ago36:31

36:31

In this episode, Tushar Mehrotra, SVP of Analytics at Optum, shares his perspectives on the power of data and analytics in healthcare delivery. Tushar chats about his journey from McKinsey to Optum, Optum's approach to health system partnerships, and the most promising advancements in digital health. Optum, a part of UnitedHealthGroup, is powering …

1
Dan Kennedy, Kyruus, on digital transformation in patient access 32:26

4y ago32:26

32:26

In this episode, Dan Kennedy, who leads Strategy and Corporate Development at Kyruus, shares his perspective on how technology can improve patient access in healthcare. Kyruus, an industry leader in the patient access space, provides search, scheduling and data management solutions to over 300,000 providers across 65+ health systems.…

1
Carolyn Witte, Tia, on transforming women's health 33:48

4y ago33:48

33:48

In this episode, Carolyn Witte, co-founder and CEO of Tia, shares her story as a founder, leader and healthcare innovator in building a next-generation women's health platform. Carolyn chats about inequities and challenges we face in women's healthcare, her lightbulb moments as a founder and Tia's approach to whole-woman care.…

1
What is Digital Marketing and Other Digital Marketing FAQs 15:15

4y ago15:15

15:15

Last week we answered "How Much Does Digital Marketing Cost?" and uncovered that there are a ton of questions about Digital Marketing, like "What is Digital Marketing anyway?" In this episode, we cover the most common questions around the sometimes nebulas term of Digital Marketing. We'll answer what a digital marketing campaign is, what types of c…

1
How Much Does Digital Marketing Cost, Really? 24:04

4y ago24:04

24:04

One of the most common questions I get is "How much does digital marketing cost?" Usually, my answer is "It depends." However, I think that is a LAME answer so I try to go into details that hopefully help you not only evaluate digital marketing proposals but actually gauge if you're ready to hire one. We cover not only what it costs but what's invo…

1
7 SEO Site Architecture Tactics You Can Actually Use 28:19

4y ago28:19

28:19

In one of our first ever episodes, we covered Site Architecture and why it's important to understand the fundamentals of SEO. Today we go a bit deeper but not too technical. Today we're going to talk about 7 applicable SEO Site Architecture tactics that can help you rank faster. In addition, I give away my content strategy secret that helps content…

1
3 Simple Ways To Increase Your Traffic From Google 22:40

4y ago22:40

22:40

A little return to our roots of giving you digital marketing tactics that you can use today. We cover 3 Simple Ways to Increase Your Traffic From Search Engines with completely free tools that you should be using already! This is a full episode but I've tried to make it very applicable, so let's dive in! Show Notes: https://4rdmarketing.com/3-simpl…

1
6 Keys To How To Dominate Instagram Feeds 20:11

4+ y ago20:11

20:11

You should be using Instagram, but have you ever wondered how it works.? SEO is basically just making content that is optimized for search engines. Instagram is a search engine for photos (not really, but kinda). If you understand how it works, you can get an idea of to craft your content. Recently in a tech crunch interview Instagram revealed how …

1
9 Keys To Generating Massive Traffic With Pinterest 20:46

5+ y ago20:46

20:46

I have to admit I overlooked Pinterest because of demographics. Just thought it was a site for women who like scrapbooking. BOY was I wrong! Like Instagram, Pinterest is massively popular and has some surprising stats that make it a must add if you want traffic to your website. Check out our 9 Keys To Generating Massive Traffic With Pinterest!…

1
9 Tips To Generate Leads W/ LinkedIn's New Changes 20:28

5+ y ago20:28

20:28

We covered how to generate leads with LinkedIn before and literally 2 weeks later they made changes. These changes don't make the tactics we discussed any less relevant but they will require you to update your linkedin profile. Spoiler Alert! That's one of the tips! Updating your profile sends out a "signal" to your contacts and you should do it of…

1
KURZ Digital - FAST FORWARD #2 (SCRUM UND AGILE PROZESSE) 59:00

5+ y ago59:00

59:00

Bei KURZ Digital nutzen wir mit SCRUM und KANBAN zwei agile Projektframeworks. Doch was bedeutet überhaupt "agil", was können solche Regelwerke und Frameworks konkret bieten und was können sie nicht? Was sind die Rollen im Prozess und was die festen, wiederkehrenden Ereignisse? Projektmanager und SCRUM Product Owner Tobi diskutiert mit unserem Entw…

1
KURZ Digital - FAST FORWARD #1 (KONFERENZEN, MESSEN UND INTERNER WISSENSTRANSFER) 24:10

6y ago24:10

24:10

Konferenzen und interner Wissenstransfer - Alles, was das Team fit macht! In unserer ersten Ausgabe dreht sich alles um Konferenzen und interne Formate für einen nachhaltigen Austausch und Wissenstransfer im Team. Tobi und Chris berichten von eigenen Messebesuchen, auch als Speaker, und welche internen Formate wir bei KURZ Digital für einen guten A…

1
KURZ Digital - FAST FORWARD #0 (INTRO) 24:56

6y ago24:56

24:56

Die Episode "0" unserer Podcast Reihe ist ein Interview mit dem Geschäftsführer Dr. Benno Schmitzer und stellt das Unternehmen und die Geschichte von KURZ Digital vor.

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State of Tech & Marketing 2018 | 15 Takeaways For Entrepreneurs and Business Owners 29:28

6+ y ago29:28

29:28

2018 Marks the first year that we've become a Mobile majority world. We cover this and 11 other 2018 changes in Technology and marketing. From Governmental changes that affect the economy to the Voice search. The advancements are moving faster and faster and while businesses don't have to experts on all of these changes, they need to be aware to na…

1
11 Updates From Facebook's F8 Conference 23:12

6+ y ago23:12

23:12

Every year, Facebook hosts a conference called F8 where they cover all the cool stuff that they are working. This year's F8 conference was loaded with some oddities as well as some vision of where they were going. I try to cover the highlights of conference with the 11 updates but 3 of them are key for small businesses to pay attention to. See show…

1
5 Instagram Growth Hacks That The Pros Use 20:40

6+ y ago20:40

20:40

We've been covering different ways to grow your business but haven't talked about one of the best social networks on the interwebs. That's Instagram. Today we're going to talk about 5 Key strategies you can use today to grow your follower list and generate more traffic.

1
Why Security Matters To Your Online Strategy 23:31

6+ y ago23:31

23:31

You might be wondering what a Digital Marketing podcast has to do with online security. Security plays a big role in SEO now as Google (for some time) has been saying some websites with forms on them are hazardous! On top of that the online world is on fire thanks to Europeans being concerned about their privacy. If you haven't heard about GDPR yet…

1
How to Prepare For The Mobile First Google Index 24:19

6+ y ago24:19

24:19

Today's episode is all about responding to the mobile first index. We've (SEO People) been talking about getting your website ready for the "mobile 1st" index initiative the Google has. If you're lost, then the short version is that Google wants to look at sites as if every viewer is on a phone 1st before it considers "desktop" sites.…

1
How To Optimize Your LinkedIn Profile So That Leads Find You 28:25

6+ y ago28:25

28:25

Today we cover Linkedin, quite possibly the most overlooked yet most powerful social network on the planet. Many businesses overlook this marketing channel or abuse it and yet the entire network was created just for businesses to do business with each other. Find out how to optimize your profile and be sure to head over to 4rd marketing to see the …

1
5 Marketing Tactics That You Do That Don't Work 28:35

6+ y ago28:35

28:35

After helping several businesses this past year several poor marketing tactical choices have been failures. These digital marketing tactics are often based on great overall strategies but the execution is where they fail. Listen this week as we cover what isn't work with Email, Landing Pages, Pop Ups, Your Creative and even Hiring. As always more s…

1
Dan McGaw Teaches Us How To Do Growth Hacking Webinars And Remarketing For Small Businesses 29:40

6+ y ago29:40

29:40

If you wanted to know one of the biggest missed opportunities for small businesses it's Webinars and Remarketing. Our Guest today, Dan McGaw, should know, he's one of the orginal Growth Hackers from "back in the day." His time with Kissmetrics, Codeschool and the United States state department has brought with it the experience of just making it pl…

1
Interview W/ Dr. Rob McCleland Covering The 1 Thing That Can Grow Your Business Exponentially 45:09

6+ y ago45:09

45:09

Lead Generation Can Grow Your Profits, but Leadership Can Grow Your Progress. Interview with Organizational Leaderhip expert, Dr. Rob McCleland covering the one thing that every business owner should focus on for exponential growth.

1
Interview W/ Mostafa El-Bermawy, Growth Hacker Breaks Down 2 Key Lead Generation Strategies for Small Business 37:01

6+ y ago37:01

37:01

Interview W/ Mostafa El-Bermawy, Growth Hacker Breaks Down 2 Key Lead Generation Strategies for Small Business. Mostafa is a NY Digital Marketing master and has worked with Ford, American Express and more.

1
4 Key Marketing Strategies That Netflix Can Teach Us 26:38

6+ y ago26:38

26:38

Rarely do I learn anything from watching Netflix, but this week we change all that and look at a business that has does a lot right when it comes to digital marketing.

1
5 Key Metrics That Every Business Owner Must Know 24:07

6+ y ago24:07

24:07

The biggest need of the small business community isn't often how to generate leads but rather how to actually run their business. Today we talk about the 5 metrics that every entrepreneur and business owner should know.

1
3 Keys To Internet Lead Conversion - How to Convert Digital Marketing Leads 28:16

6+ y ago28:16

28:16

After doing almost 30 episodes on how to generate internet opportunities (leads) We decided to cover how to convert them.

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What Does A CMO say is the best Marketing Tactic For Maximum ROI For Small Businesses 37:38

6+ y ago37:38

37:38

Today we interview CMO of DG Studios, Robert Indries. Robert, a veteran entrepreneur has built and sold companies and even is a published author in 4 countries. Today he talks about 1 surprising high ROI marketing tactic that you might not have thought about.

1
What Is Growth Hacking - 21 Growth Hacking Techniques 32:53

6+ y ago32:53

32:53

Ever heard the word "Growth Hacking" and wondered what it meant. Today's episode covers exactly what Growth Hacking is as well as covering 21 different growth hacking techniques.

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