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This week's episode features marketer Jennifer Staats of Staats Solutions. Jennifer and her team manage the marketing for realtors and brokerages across the country. I just love chatting with business owners from various industries because there's usually so much that you can glean and appropriate when it comes to sales and marketing. So many thing…

This week's episode features artist, Caleb Curtisi, of Curtisi Co. Caleb is a woodworker and I met Caleb earlier this year in Arizona, while visiting some friends out at Showit HQ. It was fascinating learning about his business. While he spent years working on his craft, he's only taken his business full time, this past year. From the outside looki…

This is a little bit of a different format as we've done in the past. We published a blog post about increasing your website's conversion rate and are using the podcast episode as an extension of what we publish about on the blog. If you like this format, be sure to let us know so we know to record more podcasts like this one. As always, links and …

What are the most important website metrics to track? It's a good question that we were recently asked. I wrote a blogpost about it but wasn't able to fit all of my thoughts so we thought it'd also be a good idea to chat through on the podcast, so here we are! We chatted about website metrics every business should track and took a more granular loo…

Throughout our business we've always made it a point to invest in education, whether it be through courses, mentors or coaches, we've always valued learning new skills. If I could go back in time, the very first thing i'd invest in would be mindset coaching. What I've come to realize over the last few years is that mindset really is what creates th…

In today's episode, Krista and I are chatting about how to put together a marketing plan for your next website launch. Winter is coming and we've found that, in the past at least, that's typically the time that people start thinking about making updates to their brand or to their website. If that's you, consider checking out our line of stunning, e…

Some of you might not know this but back in the day, Krista and I ran a wedding photography business together. In today's episode, we cover the 5 things I would focus on if I were to go back and start that business over again. If you're in the wedding industry, this is relevant, even if you're not a photographer specifically. Really, this is what I…

There's a lot to think about when it comes to running a small business. Especially if you want to stand out. There's a delicate balance business owners must walk between resonating with potential clients or customers, demonstrating their uniqueness and delivering on promises. Add to that the noise of social media and generally crowded markets, and …

We took a little break this summer from producing content. As some of you might know Krista got surgery in the middle of the summer, so some of that break was due to recovery. We also wanted to take some time to rest and recast some vision for our lives and businesses together. So we decided during the month of August we weren't going to produce an…

Today we are chatting through our process for discovery calls, what we do before the call to prepare, what sorts of questions we ask during the call and how we follow up with people after the call. We even cover some of the tools that we use to make the process as seamless as possible. As always, links and resources can be found in the show notes. …

What are brand guidelines, why should businesses have brand guidelines and how you can create a brand guide for your business, that's what we're covering in today's episode of brand that book. This month is all about brand design over at Davey and Krista HQ. As I mention in the episode, I think it's easy for businesses to skip brand design when the…

Christi-An Bowler of Cab's Insta Academy joins me for a converstation about building your business with Instagram. I am really excited to share this episode because Cab shares so many practical tips. It was definitely one of those episodes where I had a number of lightbulb moments about my own business. As soon as I got off this call, Krista and I …

In this episode, Macy breaks down a number of myths around sales like "adding value will make people want to buy from you" or "you can just share your life and sales will come" or "I'm already making sales so I don't need to learn how to sale". As always, links and resources can be found in the show notes. Check 'em out at https://daveyandkrista.co…

Today we are chatting all things contracts with lawyer Kunbi Odubogun, founder of Legally Set. Kunbi shares tips for evaluating your contract, what clauses she likes to see in every contract, some red flags that maybe it's time to update your contract, and answers a number of listener questions, such as "What to do when the person paying is not the…

Today we're diving into ChatGPT, how you can use it for your business, and how to get the most out of it. Seems like everyday I run across new ways to use this tool, and let me tell you, it has completely transformed my content creation workflow. No, I don't think the tools are replacing anyone anytime soon, but I do think it can be super helpful f…

Tayler Cusick Hollman, copywriter and co-founder of Enji, is on the podcast today to chat about how to make marketing a habit.⁠⁠ Tayler runs multiple businesses and somehow, she's able to consistently generate content for all of them, and I try to figure out how.⁠ In this episode, we hear about her approach to marketing and how her new software, En…

Instagram Reels expert, Corrin Jaskinski, joins me on the podcast today to discuss how to get started with Instagram Reels. Corrin grew her following from about 3,600 to about 60,000 using Instagram Reels and it's one of the primary ways she markets her photography business. As always, links and resources can be found in the show notes. Check ‘em o…

By using a targeted series of emails, businesses can turn new subscribers who are only vaguely familiar with the brand into loyal customers or clients. A well-crafted welcome sequence is a powerful tool in any marketer's arsenal, and can help to drive conversions, build relationships, and increase revenue. As always, links and resources can be foun…

We cover simple ideas for lead generation, what makes a good lead magnet, and how to actually get people signed up for your list. It's easier than you think! Your lead magnet doesn't have to be 3000 pages long and professionally designed. You don't need more than one lead magnet either. This is something you can get started setting up today, more c…

Hey friends, a few quick announcements: Our Spring into Summer Sale is happening in the shop right now, this week only. And it includes our brand new line of full Showit and WordPress website designs, add-on pages, and guides that you can customize in Canva. But you’ll be able to save on anything in the shop this week from a new website design to s…

Relationships and content are key when it comes to running a successful business and if you've listened to this podcast, it's something you've heard us say many times before. In today's episode, we're discussing the relationship side of that equation. Megan Gillikin of The Planner's Vault, joins me to discuss how you can make building relationships…

We've been taking a hard look these past few months at how we share content, especially across social media. Basically, we weren't thrilled with the amount of engagement and started to experiment with a few different strategies to increase engagement. And some of those experiments would make for an interesting, if not comical, podcast episode, at s…

Whether you're a marketer, a business owner, or a content creator, persuasive copywriting is key to standing out and compelling readers to take action. On the latest episode of the Brands that Book podcast and in this blog post, we explore 11 proven copywriting tips that will help you make your copy more persuasive and effective in driving your des…

Copywriter Sarah Klongerbo joins me on the podcast today, to discuss why bad grammar is costing you business and what you can do to easily fix it. I give Sarah a lengthy intro in the episode so I'll spare you that here but suffice it to say that Sarah is someone that I highly trust. One thing I really appreciate about this episode is that Sarah did…

Working with a spouse can be a huge blessing. There’s freedom and flexibility, and it’s often fun working together. Krista and I have really enjoyed being able to say yes to adventures that we wouldn’t have been able to go on when we were working our 9-5s. But it can also be challenging. As always, links and resources can be found in the show notes…

Before recording Part 2 of the Marketing Quick Start Episode, we heard from a business owner that the current economic climate has been hurting their business. If you feel that way too, don't worry, you're not alone. We're heard from many business owners of the last few months that things have been a struggle. The question went something like, "How…

"Action creates clarity. The more action you take the clearer things become. If you take anything out of our time together, I want you to take that sentiment with you. Action creates clarity." Today's guest is Candice Coppola, a business coach who helps wedding pros build profitable and recognized businesses. Today's discussion is different from ma…

Today on the podcast is part 2 of The Marketing Quickstart Episode. In part 1 which was episode 185, we answered a question from a listener who asked, "Where would we recommend someone get started with marketing their services?" In today's episode we're answering a bunch of followup questions that we received from part 1. Admittedly, I thought we w…

Today's guest is business mindset coach, Brad Bizjack, and we are discussing how to rewire your brain for 6-and-7-Figure Success. For a long time I've been skeptical of mindset coaching, but in the past few years I've come to realize how much mindset matters, especially in business as an entrepreneur, but in life too. Mindset can make the differenc…

Krista joins me for today's episode to discuss a question we recently received from a listener. In summary it was something like, "where should somewhere start with marketing their service based business?" And we get it. There are seemingly endless platforms and options out there when it comes to marketing a business—it can be difficult to know whe…

Today's guest is copywriter, Jessica Jordana, and she's here to share her thoughts on artificial intelligence and what she things it means for business owners, things she wish people knew about copywriting, and four tips for higher converting copy. Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple a…

Today's guest is sales and copywriting expert, Sam Jacobson, who is helping us dive into understanding our ideal clients and how that understanding can transform our website and our marketing efforts. If you've been listening to the podcast the past few months, you know that client avatars and understanding our ideal clients has been a topic that i…

In today's episode I'm sharing what I think are the principals for creating a stellar ad campaign on any platform. This is from the outline of a presentation that I gave at Spark Conference (Showit's conference) in November 2022. Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you AL…

In today's episode I'm sharing an overview of what our process looks like for creating a piece of content that ranks on Google for a keyword that we're targeting. This is from the outline of a presentation that I gave at Spark Conference (Showit's conference) in November 2022. Episode Sponsor: If you are struggling with projects, sign up for Baseca…

You've probably seen it in the news... You've probably seen the ads for related products... Who knows—you may already use tools that utilize artificial intelligency (AI) technology... ... but ChatGPT and other artificial intelligence tools have been making headlines. Today we’re explaining what these tools are—specifically providing a brief overvie…

Shanna Skidmore joins me on the podcast to chat about her system for organizing personal finances and what business numbers you should be reviewing at the end of the year. We start the conversation, however, discussing her time away from her business from mid 2019-mid 2020. The short version of the story is that after her biggest launch ever in 201…

Today’s guest is copywriter Abbi Perets of Successful Freelance Mom and we’re chatting about how to create effective email sequences. I was recently introduced to Abbi through a connection on LinkedIn who was raving about her content—and as I chatted with Abbi, I could see why. She was a lot of fun to chat with, I appreciated the practical tips she…

Today’s guest is copywriter Ashlyn Carter. Long time listeners of Brands that Book will remember that Ashlyn was one of the very first guests of the podcast. Back in episode 2, she talked about how to write high converting website copy—that episode is still full of practical tips, so be sure to check it out if you haven't listened to it. Ashlyn has…

Today Krista and I are sharing three activities that we will doing together during our year-end review and planning meeting. While these activities aren’t the only things we’ll be discussing, we thought it would be more helpful to give y’all an idea of what sorts of things we focus on during these meetings vs. how to plan the meeting (more on that …

Krista joins me on the podcast today to chat about what I think are the ONLY TWO STEPS of effective marketing. Yes, I believe effective marketing only requires two steps, and if you focus on doing these two things well you’ll see more engagement, more leads, and more bookings or sales. We chat about why content marketing is so effective, common mis…

Do you have a content marketing strategy? Do you create content at all? In this episode, Davey and Krista discuss how to put together a content marketing strategy like you're the CMO of your business. See more at https://daveyandkrista.com/create-cmo-marketing-plan/ SPONSOR: This podcast episode was made with Zencastr. Use my special link zen.ai/da…

We've either created or reviewed HUNDREDS of freebie lead generation offers, and we've identified four characteristics of a high converting lead generation offer. Nailing these four characteristics in your next lead generation offer can lead to a freebie that generates hundreds or thousands of emails. How much do you enjoy sending cold emails or DM…

Want to get more done in less time? Before I say anything else, hear me when I say this: I don’t think life is about being as productive as you can. The goal of a productivity hack isn’t to help you produce an endless amount of work. It’s to help you get your work done easily and efficiently. In doing so, you have more time for the other important …

Find It Quickly (in the episode): 0:00 Intro 2:45 Pursue Whole clients 3:30 Transitioning your professional life to focus on your personal life 6:25 Key differences and common themes among clients 7:00 Common theme is for clients ability to say no 10:01 Leaders fear disappointing other people so they say yes 12:30 For every yes, you're saying no to…

Find It Quickly Here (in the episode): 0:00 Intro 1:55 How to organize planning for summer 4:50 How Greenhouse Coaching started 8:00 From engineering to the next phase 10:43 How did you start the business after corporate work 12:58 People want to help you 13:27 LinkedIn vs Facebook 15:40 Obstacles faced to necessitate coaching 16:40 Growth Hacks sp…

Find it Quickly Here (In the Episode): 0:00 Intro 2:30 Website consultations 3:15 What your website can do vs what you need it to do 4:34 5 things local businesses should focus on when it comes to your website 5:16 Revisit Google Business Listing 7:40 Get reviews 10:02 Website structure 12:39 Website designer to help organize content 14:36 Page Str…

Find it Quickly (In the Episode): 0:00 Intro 3:06 User generated content intro 3:45 Content based marketing vs curated ad marketing 4:07 Memes 5:06 User generated content is content created by your customers or clients 8:53 User generated content builds trust 9:19 Types of user generated content 13:45 How to source user generated content 19:43 Dire…

We got early access to the new tool, and we've already created a demo sales page. It took Krista less than an hour to get the page up-and-running using Flodesk Checkouts (note: the page is only a demo—Designer Touch Sessions are currently closed, but you can join the waitlist here.). Find it Quickly (in the episode): 0:00 Intro 4:17 Flodesk in Port…

Google announced a major update to its algorithm that will hopefully help people "see more original, helpful content written by people, for people, in search results." Podcast Version - Find It Quickly 0:00 Intro 2:32 Google's helpful content update 2:37 Biggest update since Google's Penguin Update 3:45 Google's panda Update 3:53 Google's interstit…

Find it Quickly Here (In the Episode): 0:00 Intro 1:21 Hiring to build a team, applying for a job within DK or Till or a job in general 3:30 Key traits we look for when hiring 3:54 Trait: Dependability and Trustworthiness 4:15 Trait: Proficiency 4:24 Trait: Teachable 4:50 Trait: Good fit for team, their lives 7:03 What we care about when hiring 7:1…