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Hosted by Pamela Muldoon, Content Marketing 360 showcases many of the top marketing minds from around the world. Our online radio show highlights topics of traditional and digital marketing, online and offline strategies mixed with evergreen and real-time PR content creation best practices. Using an interview format, Pamela blends her 20+ years of marketing & broadcasting experience into a fresh, conversational approach with each of her guests. Information, education, and fun is how we put o ...
 
Teaching sales and marketing professionals, entrepreneurs, and business owners to build, leverage, and monetize their influence through digital marketing and social media. This podcast helps businesses and professionals maximize their sales and digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube as well as through Social Media Marketing, Influencer Marketing, Social Selling, Content Marketing, Email Marketing, and Search Engine Opt ...
 
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There are two main ways to grow your influence in social media: Organically through your own social media content or by spending money to advertise on the various social media sites. Influencer marketing, of course, can fall in both categories, depending on the collaboration. This episode will take a deep look at paid social media advertising on si…
 
Influencer marketing should be a natural extension of your own marketing, and perhaps there is no better place for it than in B2B companies. Listen in to my interview with The Influencer Marketer Tom Augenthaler as we discuss the nuts and bolts of influencer marketing and how to begin implementing it for your business today. Tom Augenthaler Links T…
 
Let me share with you a few examples that illustrate the people-centric nature of social media - and marketing - that will help you achieve a significant mindset shift in your business. From the speaking opportunity with a recruiter to my local chiropractor to one of the members of my group coaching membership community Digital First, when you look…
 
Looking to make a splash in your industry? Virtual summits might just be the best way to do so toady. Perhaps you have registered for such a summit which had one or two dozen speakers, or maybe you have spoken at one. If you have done webinar marketing before, a virtual summit can help provide exponential value to attendees and benefits to your bus…
 
If you're listening to this podcast, you're doing so in hopes of implementing my advice or that from my guests in your company or own business. As a content creator, the greatest respect you can pay me is in implementing what I teach. In launching my group coaching membership community Digital First, I realize that many people get stuck with their …
 
You've probably heard the term "data-driven content strategy," but what does that mean exactly? And how can it be applied to our social media content? Enter James Creech, Co-Founder & CEO of Measure Studio, whose motto is "It's a pleasure to measure." In our interview we uncover a lot of great tips vis a vis how to properly measure social media con…
 
I don't pretend to be a YouTube expert by any means, but if you are new to the platform like I am, how successful you can be there is all about the details. Strategically creating, editing, and uploading my first YouTube video ever made me feel like I "finally" started taking podcasting seriously back in 2019, 6 years after my launch! Similarly, I …
 
Look at your social media analytics, and you will probably notice that those posts that were or included a video component probably performed the best. This should be no surprise as video is perhaps the most powerful form of content that helps to create trust and connections unlike any other content medium. There is no better person to guide us on …
 
Instead of always trying to figure out what to write your next blog post on or wonder why you aren't ranking for strategic keywords, take my advice and learn how to plan out and build one year's worth of blog content which will become your strategic library of content. This content will not only help you rank higher for SEO but also give you a soci…
 
For B2B brands, your internal influencers are often your salespeople. They are facing your customer and often are the most active on social media because they can monetize their influence in the form of additional commissions. That's why every employee influencer / advocacy program for B2B brands becomes successful when there is alignment between s…
 
If you want your organization to yield more influence in social media, or if you are looking for your employees to become more active in social media to raise your company's digital profile, this episode is for you. Listen to all of my advice that you as a leader can do to push the ball forward on leveraging influence that can impact your entire or…
 
If you want to learn how to apply the concepts of SEO to social media, you are in for a treat. Today's guest is one of the most recognized SEO experts, Stephan Spencer who is co-author of The Art of SEO, co-author of Social eCommerce, and author of Google Power Search, all published by O’Reilly. In this episode we talk about something that you migh…
 
"It's all about your funnel." "You gotta have a funnel in place." "This tool will help serve all of your funnels." A lot of people say a lot of different things about funnels, so let's take a step back and look at what exactly marketing funnels and why they are fundamental to your business. More importantly, learn why there is no one-size-fits-all …
 
Serial author and content marketing expert Christoph Trappe joins me for this episode dedicated to livestreaming and why it matters. We all know that video is the most powerful to express our brands or our ourselves, but why aren't we doing more of it? Christoph will help you better understand and utilize livestreaming with his advice on: The evolu…
 
Instead of always trying to tap into the influence of others, why isn't your brand trying to take a strategic approach to increase your own digital influence? The benefits of doing so are plentiful, and influencers have already perfected the formula of what you need to do. So what are you waiting for? Listen to this episode and build your own influ…
 
Why are some entrepreneurs successful while many others fail? Since creating one of the most popular business podcasts of all time, Entrepreneurs on Fire, John Lee Dumas has interviewed more than 3,000 entrepreneurs and taken the time to decipher what has made them successful, culminating in the publication of his first book "The Common Path to Unc…
 
Jason Falls is one of those guys in digital marketing I have had a ton of respect for for many years. Imagine how surprised he was - and then how I was - that we both found out we were writing books on influencer marketing at the same time! I beat Jason to the punch, but for anyone who read The Age of Influence, Jason's new book, Winfluence, is a m…
 
Whether you are a brand or a person, the ultimate sign that you have influence is when people are singing your praises when you are not in the room, whether online in social media or offline. What if you can bring all of your fans together in an environment so that they can talk about you while also getting direct access to you or your brand? This …
 
How does one go about building influence in a crowded market? I often go back to my own background in B2B sales and look at habits, partnerships, and focus. That's why it was so refreshing to be joined by a special guest who serves the market that I used to work on who has very similar advice. Today I am joined today with the co-founder of the simp…
 
New to Clubhouse? Trying to figure out how to get started and exactly what to do now that you have received that invite and joined the newest rage in social media? Continuing on from my introduction to Clubhouse on episode 196, this episode will provide you detailed hand-holding to help you navigate around the app and create a focused strategy that…
 
Have you ever wondered about how you can build influence by writing a book? Have you ever thought about writing a book but the process seems to be overwhelming and you simply don't have enough time in the day? This episode is for you! I am joined today by best-selling author of The 100-Page Book, Mike Capuzzi, a prolific author who also helps busin…
 
Have you heard of the latest rage in social media Clubhouse? Have you received an invite on your smartphone and unsure as to whether or not you should join? Are you on Clubhouse and still trying to figure out how to glean value from it? Let me share with you my own experiences with Clubhouse, describe its functionality in further details, and provi…
 
This week I am the one being interviewed, and by no other than real estate visionary and CEO of the leading real estate network BerkshireHathaway Home Services, Chris Stuart. I have had a chance to work together with Chris and his company, and I have found that the real estate industry is especially ripe for innovation regarding their marketing com…
 
What are my predictions for 2021? Instead of trying to predict the future, which I don't think anyone can do accurately, I'd like to offer you my advice as your virtual CMO. Focusing on those key areas that I am focusing on in writing my next book, here is where I would invest my marketing budget across Search, Email, and Social to help you reach y…
 
Amanda Russell, author of The Influencer Code and Professor of Influencer Marketing at the University of Texas, Austin, joins me for a special interview about building influence in today's digital world. Amanda has an amazing life story of competing at a global level and then starting over from scratch, but her trained skills combined with intuitio…
 
This is part 2 (see Ep. 191 for part 1) of an introduction to my recommended marketing technology tools and apps for 2021, including a detailed breakdown of what tools I use and recommend for search engine optimization (SEO), content creation, writer marketplaces and tools, blogger outreach tools, backlink monitoring tools, website analytics, email…
 
As we approach the end of the year, it's time to do an audit of our digital and social presence. One of the audits that I recommend you do on an annual basis is for all of the technology you use to support your marketing infrastructure to help you Maximize Your Social Influence. I intended this episode to be more comprehensive, but there are so man…
 
Is there something holding you or your brand back from digital success? Could it be that you might be a little on the shy side when it comes to a social network, or content medium, or just in general? If so, this is the episode for you! Fellow digital marketing expert is going to help you understand: How to move from shy introvert to showing up onl…
 
Since publishing The Age of Influence, my thoughts on influencer marketing and social media marketing in general continue to evolve. As I prepare for the writing of my next book, I wanted to share with you my latest views on how you and your business can best leverage social media for marketing in 2021 and beyond: By looking at social media as a ma…
 
A lot of businesses don't realize that, like blogs, podcasts are not just a personal content medium but can also be used by businesses. To explain the various benefits of podcasting for businesses, I am joined by Robert Loewenthal, Founder and CEO of Whooshkaa, Australia's leading podcast hosting solution who have been successfully expanding global…
 
We are told that, in order to yield more digital influence and be more successful in digital marketing, that we need to create more and more content, and the more content the better. But is that really the case? I will tackle this myth using my own real-life experience and instead help you transition off that hamster wheel of content to something t…
 
Join me in this interview with "Content Queen" Mariah MacInnes as we go deep into the value that content has for your business. Among other things, Mariah provides a refreshing perspective on: the four pillars you can implement into your content strategy so you never run out of content ideas how to be more consistent with content creation without i…
 
As we close out a year and enter a new one, it's time to holistically look at our digital and social media marketing strategy. If content is the currency of digital and social media, where should we be investing our content creation efforts going forward? Here's my advice, where I really juxtapose social media with all other content in terms of lon…
 
Today's special guest is Mitchell Levy, global authority on credibility and the author of the brand new book Credibility Nation. In this episode Mitchell breaks down why understanding your customer's pain point is the key to success in digital and social media, specifically: Why whatever you do in digital and social media, your messaging should be …
 
You're blogging - check. You're doing your keyword research and focusing on competitive keywords - check. You're optimizing all of your blog posts for SEO - check. You're probably doing all of the above, but you're still not ranking in Google - why? That is exactly the situation I was in until I embarked on doing some research. And from that resear…
 
Join me for this insightful interview with branding guru, fellow podcaster, and YouTube influencer Philip VanDusen. We talk all about the power of networking and the impact it can have on your business, especially as we are in the midst of this coronarvirus pandemic. Some of the things we discussed include: How the pandemic has effected our decisio…
 
As you publish more blog posts and content throughout social media on a wide variety of subjects that are relevant to your business, how do you know which content is performing better or worse? How can you take that engagement data and feed it back into your publishing infrastructure to create more or less content about what types of content that a…
 
If you want to yield influence in digital and social media you need to become a content creator. Not all content has the same longevity or impact, but if you wanted to make the biggest bang for your buck and create the most impactful content that can help drive your business, a book is the answer. You'll find out why in this interview with publishe…
 
If you are a marketer, entrepreneur, or business owner and you are listening to this podcast, why aren't you creating your own? Podcasts are easier to create than you might think. They are also one of the most powerful forms of influencer marketing, as I will explain to you in this episode. If you've been on the sidelines, this episode will hopeful…
 
The digital first mindset that your business needs to survive today is only part of the story. My special guest for today, the legendary marketing author and speaker Jay Baer, argues that the circumstances that we live in today require every business to function as a startup and create an entirely new relationship with your customers and potential …
 
I have been blogging since 2008, and to be honest with you I really didn't think strategically about blogging since fairly recently when I started talking about the freshness of content on episode 129 almost two years ago. Since then I have come to realize the mistakes of my own blog as well as those that I have helped in a variety of capacities ov…
 
Today the Godfather of content marketing, Joe Pulizzi, joins me as a special guest to help you find opportunity in the midst of the coronavirus. Our episode on "Corona Marketing" led us to talk about a wide variety of things your company can be doing _today_to grow your business despite the times that we live in. These include: 1. How marketers can…
 
I got really serious about podcasting in 2020 142 episodes after I began this podcast. I got even more serious with the publication of The Age of Influence, utilizing this podcast to build a community that listens to podcasts. Utilizing podcasting as a form of influencer marketing to help incite word-of-mouth marketing about my book has taken my un…
 
Description: What sets successful businesses and professionals apart? One might argue it is all about being able to innovate. Fortunately for our podcast listeners we have a very special guest, Carla Johnson, who has written a few compelling marketing books and will soon release her newest book, RE:Think Innovation. This podcast will be a sneak pre…
 
Social networks come (TikTok) and go (Google Plus), and some merely borrow the best features of other social networks to continue innovating (Instagram). The one thing about social media that has NOT changed since I began my career in social media marketing is that LinkedIn continues to be the best place for professional networking and B2B social m…
 
While the current coronavirus pandemic has provided us some urgency in which we need to tweak our marketing, the fact of the matter is that anyone in charge of marketing their business always need to pivot amidst the constant change that existed before we first heard the term "COVID-19." I can't think of anyone better to help guide us through this …
 
I often get asked by marketers in transition or recent graduates how they should navigate the job market as a digital marketer. Whether you are looking for more ways to make yourself more marketable (pun intended!), gain more experience, or yield more influence in digital and social media, I believe the solution is one and the same, and the answer …
 
In crisis there is opportunity, and for those who understand how media consumption has changed during this coronavirus pandemic, there are distinct opportunities for your business to appear on the radar of more people organically earned media. Learn all about this opportunity straight from the PR expert and thought leader Valerie Christopherson, Fo…
 
According to my brand affinity model for influencer marketing, your employees are those that naturally have the most brand affinity for your company because they are an organic part of it. How, though, do you activate your employees as influencers? How does this relate to the concept of employee advocacy? How would this work in regulated industries…
 
Instagram has become a critical piece of the puzzle for most businesses because of its popularity and high engagement, but not everybody succeeds on the platform. There's a lot of noise about what you should and shouldn't do on Instagram, and some of that advice is either outdated or might lead your account to getting banned. Let's change that. Fro…
 
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