Carl Mitchell 공개
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Selling to different generations is the key to making big profits.. Are your customers Baby Boomers, Gen Xers, Millennials or Generation Zs? Most likely, they are a mix of at least two of these generations, but how well do you know the differences between them? Learning as much as you can about each group will help you to develop and fine-tune your…
 
Have you ever used an industry related online review website, or have you read a review of something before you have made a buying decision? My guess is yes you have and quite possibly both. With over 87% of consumers now reading reviews, they are now more important that ever to use them for your salon to grow those profits. Online Review Website: …
 
Time to say farewell to lockdown 3.0 and with anticipation we will not be seeing your relative lockdown 4.0. I understand reorganising the salon appointment diaries are essential, but don’t overlook the other factors in your salon. In this episode, I am talking about the things you can be doing with your staff right now, in preparation for that big…
 
This episode is all about how to make your hair salons website feature on the most important page on the search engines (Google), and that's page one. Don’t be alarmed, I also have a little co-podcaster (my daughter Poppy). Who I actually thought did an amazing co-presenting job, hope you all agree. SEO TOOLS Google Search Console Google My Busines…
 
The customer buying decision process describes the journey your customer goes through before they book into your salon and spend their money. Understanding your customer's buying decision process is not only very important for your stylists, but it will also enable you to align your salons marketing strategy accordingly. Links to a few things that …
 
Your salon may be closed right now, but that doesn’t mean you can stop working to attract new clients for when you reopen again. In this episode, I will be chatting about how you can control the controllable, and how you can use a marketing calendar to schedule your salons marketing for the entire year. I’ve also mentioned a couple of things in thi…
 
My name is Carl Mitchell, and welcome to my Podcast ‘The Root of Hair Salon Business Advice’. With an incredible 12 years’ experience in the Hair industry as a salon owner, I felt it was about time I shared my Marketing and Business advice with you. Obviously, as the name of this episode suggests, this is just introducing me and what this Podcast i…
 
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