Black Box Of Content Marketing 공개
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Podcast series "Unboxing Content Marketing" is part of Tekes-funded research project Black Box of Content Marketing. In this series the researchers take different perspectives to learn more about content marketing by interviewing content marketing professionals and researchers. The research project is carried out in co-operation by the Jyvaskyla University School of Business and Economics, and University of Tampere. Learn more at: r.jyu.fi/blackbox.
 
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Content marketing often aims at engaging consumers. But what is consumer engagement? How to foster engagement and what kind of outcomes does engagement have? On our last episode of "Unboxing Content Marketing" we talk about engagement with associate professor Elina Jaakkola from the Turku School of Business and Economics.…
 
In the third episode of "Unboxing Content Marketing" we talk to Dr. Katerina Tsetsura, professor of Public Relations and Strategic Communication at the Gaylord College of Journalism and Mass Communication, University of Oklahoma. Listen to what Dr. Tsetsura has to say about transparency in content marketing and media, fake news and the impacts of l…
 
In this episode of Unboxing Content Marketing we talk about millennials. Who are they and what are they interested in? Our guide in learning more about millennials is Dr. Tina McCorkindale, the President and CEO of the Institute for Public Relations. For more information about the podcast see: https://www.jyu.fi/jsbe/tutkimus/hankkeet/blackbox/podc…
 
This is the intro episode of podcast series "Unboxing Content Marketing". In this series the researchers take different perspectives to learn more about content marketing by interviewing content marketing professionals and researchers. This podcast series is part of Tekes-funded research project Black Box of Content Marketing. The research project …
 
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