B2b Content Marketing 공개
[search 0]

Download the App!

show episodes
 
In this podcast, Stephanie Fiteni and her expert guests answer the most common online marketing questions to help you unravel the facts and take the right next step for your coaching business. With guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset and how coaches build their businesses. Stephanie is an experienced Content Marketing Strategist as well as a Traffic and Lead Gen Coach. She talks about online marketing ...
 
Hosted by Arrigo Lupori, Content Marketing: Scale Your B2B Firm is a podcast for founders of small B2B firms as well as B2B marketers looking to scale their business in a strategic, sustainable manner. The podcast focuses primarily on budgeting, content strategy and management, analytics, marketing technology, return on investment, and more. Tune in every week for your 15-minute fix of content marketing goodness, and don't forget to check out KoalaRank.com for even more useful content.
 
> www.marketing-star.de < Der Podcast, der Ihr Marketing einfacher, kostengünstiger und effektiver macht. Wir richten uns an Unternehmer, Selbständige und alle, die Marketing-Stars werden wollen. Sie erfahren, wie Sie clever die neuen Möglichkeiten des Marketings online und offline nutzen können, um neue Kunden zu finden und bestehenden Kunden langfristig an sich zu binden. Nutzen Sie diesen Podcast und die zugehörigen Texte um die Ideen und Werkzeuge, die wir Ihnen liefern, auch wirklich sc ...
 
Each week, host Pamela Muldoon, invites a content marketing professional to join her in a conversation to break down what’s NEW, what’s NOW, and what’s NEXT with content marketing. With speakers and influencers from Content Marketing World, Intelligent Content Conference and a few in between, the conversations are guaranteed to be smart, action-driven, witty and fun. Content Marketing NEXT is part of the Content Marketing Institute (CMI) Podcast Network.
 
A marketing podcast by people who do it for a living: Marketers, Creatives, and Entrepreneurs. Listen in for the tips, hacks and strategies that marketing professionals share with each other...but rarely share in public. The Craft of Marketing is about providing marketing insight and education for those thirsting to be a better marketer but just don't have time to think about it all day long. Whether you are an entrepreneur, business owner, marketer in the trenches or someone who just wants ...
 
Loading …
show series
 
My guest today is Sigrun Gudjonsdottir. She is the leading business mentor for female online entrepreneurs in Europe, TEDx speaker, and host of the Sigrun Show podcast. Sigrun is on a mission to accelerate gender equality through female entrepreneurship. Originally from Reykjavik, Iceland, she has spent more than half her life outside her home coun…
 
In this episode, we talked about how to build a writing habit that suits your lifestyle, routine and personality, so you can stick to it for the long term. We talked about… >> Exploring a variety of writing habit schedules >> Exploring different times of day for writing >> Understanding your own rhythms >> Matching your routine to your personality …
 
In this episode, I talk to Tommi Murshed-Parish he is an audiovisual expert specializing in testimonial videos. He has worked in the industry for over a decade and recently moved his business online. He supports his clients by shooting and editing great video testimonials. We talked about: How to get good testimonials What to avoid when shooting te…
 
This week’s guest is Kicki Westerberg. Kicki is a business coach servicing the Swedish market. She started her online business as a traditional business coach but realized that she built the wrong business for herself. Then she started to work with other coaches and also started to incorporate spirituality together with NLP (neuro-linguistic progra…
 
In this episode, I talk about the elements you need to have on your website so that it generated traffic and converts them into leads and clients. We talked about… >> Testimonials >> Picking your core content >> CTAs >> SEO Episode Links and Mentions: The Profitable Content Group Programm >> http://my.stephaniefiteni.com/profitable-content-2021 Did…
 
In this episode, I interview Nathalie Doremieux. Nathalie helps heart-centered women turn their expertise and influence into recurring income by helping them create and grow online programs that impact millions. Born in France, Nathalie and her family have lived what we call "the American dream." After finishing school with her boyfriend (and now h…
 
In this episode, we talked about how to build your online reputation. I share the 2 key elements and decisions to take and the smart way to build your audience We talked about… >> Where to start >> SEO >> Repurposing >> Automation Episode Links and Mentions: The Facebook Group >> https://www.facebook.com/groups/BlogTrafficAndSEO Did you Enjoy this …
 
This week’s guest is Matthew Kimberley, Matthew is the Head of Book Yourself Solid Worldwide. He's also the author of Get A F*cking Grip, creator of Delightful Emails and the School for Selling, and host of the Marketing For Coaches podcast. He lives in Malta with two boys, one wife, and one dog and pre-Covid traveled the world speaking on stages f…
 
This week’s guest is Terra Bohlmann. Terra is a business strategist and breakthrough coach who helps fast-track women business owners with priceless Business Maps™. As the creator of "The Business Map Method™, she has crafted over 160 custom business models for clients who have gone on to build six and seven-figure businesses. We talked about… >> h…
 
In this episode, we talked about how to attract clients that are willing and able to pay your prices. I share 4 tips that will help you attract well-matched clients We talked about… >> how to identify your best clients >> your website and funnel >> mapping calls and your clients' words >> create content they want and sprinkle with what tey need to …
 
In this episode, we talked about how to get your first coaching clients. We delve into the 3 reasons why a lot of coaches find it so hard to get their business off the ground snd what they should do to succeed. We talked about… >> Overwhelm >> Clarity from taking action >> Being everywhere on social >> A simple marketing system that revolves around…
 
This week’s guest is Bob Gentle. Bob has worked in the field of digital marketing for nearly twenty years, for most of that time running his own consultancy. Latterly he built and ran one of Scotland's largest dedicated digital agencies. Currently, alongside working with a handful of corporate clients, he focuses on helping digital entrepreneurs, m…
 
In this episode, we talk about how to get more leads from your coaching website using blogging, social media, funnels and SEO. We talked about… >> Blogging to generate traffic >> How to harvest leads >> All the things your site needs >> Call-to-Actions Episode Links and Mentions: >> FREE GUIDE: 10 Steps to Generate More Leads from Your Website >> B…
 
This week's guest is Helen Maffini. Helen is a Canadian/British international educational consultant. She is the author of two books and the Fly It Quiet travel and educational packs. She is also a successful online course creator and a seasoned summit organiser and host. She is the woman behind the Global Mindfulness Summit which reaches thousands…
 
In this episode, we talk about the tweaks and changes you need to make to successfully pivot from your face-to-face service-based business to selling and servicing clients online. We talked about… >> Pricing your services (and packages) >> Common pitfalls to watch out for >> Pivoting from offline business to online business Episode Links and Mentio…
 
This week's guest, Phil M Jones has written 8 best-selling books, produced two original programmes for Audible and delivered over 2,500 presentations in 57 countries across five continents. Phil entered the world of business at the tender age of 14. With nothing more than a bucket and sponge, he went from singlehandedly washing cars at weekends to …
 
This week’s guest, Jeanet Bathoorn, is a bestselling author of 6 books, international speaker and trainer and a no-nonsense business coach. She is a certified NLP Master Coach and a Certified Sacred Money Archetype Coach. She started the Freedom Entrepreneur Movement a couple of years ago after having dealt with a total lack of freedom in her busin…
 
In this episode, we talk about strategies, tools and platforms that promise new and known opportunities in 2021. We talk about what worked really well in 2020, what still works now and what new platforms and changes are coming up in 2021. We talked about... >> Google's Newest Significant Algorithm Changes scheduled for May 2021 >> Social Shopping >…
 
A legújabb Content Cafe adás vendége Dr. Kádas Péter orvos, közgazdász, Golden Blog Díjat nyert szerző, vállalkozó, a Traction Tribe és 7digits marketing ügynökség alapítója. A B2B marketingről és annak magyarországi helyzetéről beszélgettünk. Az adás során említett linkek: 7digits blogja: https://7blog.hu/ 7academy: https://www.7academy.hu/ Market…
 
This week's guest, Clare Josa, is the UK's leading authority on Imposter Syndrome, having spent the past fifteen years working with business leaders to help them to overcome it, as well as leading the landmark 2019 Imposter Syndrome Research Study and publishing her new book: Ditching Imposter Syndrome. An expert in the neuroscience and psychology …
 
To manage your content marketing efforts, you need a process. And to track that process, you need an editorial calendar. There’s no way around it. The editorial calendar is, by far, your most important asset in content marketing. It’s the place where you always go back to for inspiration. A good editorial calendar shows you: What topics are relevan…
 
In today’s podcast episode, we’re talking about word counts (i.e. how many words there are in a piece of content) and their SEO implications. Why? Because they’re deeply misunderstood. Don’t get me wrong, word counts are important. But not in the way everyone thinks: You do not rank by simply typing more fluff words; It’s not the one-and-only ranki…
 
SEO EBOOK ► https://www.contentcafe.hu/seo HA VAN KÉRDÉSED ► podcast@contentcafe.hu YOUTUBE ► https://www.youtube.com/watch?v=IdcLSqvus-E&ab_channel=ContentCafe ITUNES ► https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu SPOTIFY ► https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t STITCHER ► https://www.stitcher.com/podcast/cont…
 
User Experience (UX) is a broad term that encompasses the overall experience of the end user, often as related to digital products or services. However, UX is huge in content marketing too. Here are some facts around the topic: Google is releasing their UX-based algorithm in May 2021 Facebook has always relied on people-based metrics UX is now offi…
 
SEO EBOOK ► https://www.contentcafe.hu/seo HA VAN KÉRDÉSED ► podcast@contentcafe.hu YOUTUBE ► https://www.youtube.com/watch?v=UZUwnvuKbHA&t=1136s&ab_channel=ContentCafe ITUNES ► https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu SPOTIFY ► https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t STITCHER ► https://www.stitcher.com/podc…
 
Taking a short departure from our usual topics, episode 5 of Scale Your B2B Firm with Content Marketing focuses on Domain Authority as a metric. Does it matter all that much to rank high? And if so, how do you leverage it? I personally believe that many SEOs in the space take Domain Authority too seriously. It is absolutely a powerful metric, but o…
 
SEO EBOOK ► https://www.contentcafe.hu/seo HA VAN KÉRDÉSED ► podcast@contentcafe.hu YOUTUBE ► https://www.youtube.com/watch?v=xbepxgRomEM&t=589s&ab_channel=ContentCafe ITUNES ► https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu SPOTIFY ► https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t STITCHER ► https://www.stitcher.com/podca…
 
The most talked about practice in both SEO and content marketing is, without a doubt, keyword research. It’s the beating heart of content! Yet not everyone goes much in detail about how to do keyword research the right way, and what the process feels like in practice… In today’s podcast episode, we: Talk about the foundations of keyword research, s…
 
SEO EBOOK ► https://www.contentcafe.hu/seo HA VAN KÉRDÉSED ► podcast@contentcafe.hu YOUTUBE ► https://www.youtube.com/watch?v=m9udYhOnCXo&ab_channel=ContentCafe ITUNES ► https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu SPOTIFY ► https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t STITCHER ► https://www.stitcher.com/podcast/cont…
 
As Entrepreneurs our mindset blocks stop us in our tracks every time we go to the next level. It's a process we have to get used to and learn how to manage. In this interview I speak to Relinde Moors is a business coach who specializes in using energy work to help entrepreneurs take their companies to the next level of financial success. Her unique…
 
Following last week’s episode, today’s show talks about the exciting world of messaging as well as how to create a tone of voice that resonates with your audience. For this to happen, you need to work on the following: Understand your value proposition and craft an elevator pitch Create messaging “pillars” based on your positioning Wrap it up with …
 
SEO EBOOK ► https://www.contentcafe.hu/seo HA VAN KÉRDÉSED ► podcast@contentcafe.hu YOUTUBE ► https://www.youtube.com/watch?v=R-8B8KCMDtg&ab_channel=ContentCafe ITUNES ► https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu SPOTIFY ► https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t STITCHER ► https://www.stitcher.com/podcast/cont…
 
SEO EBOOK ► https://www.contentcafe.hu/seo HA VAN KÉRDÉSED ► podcast@contentcafe.hu YOUTUBE ► https://www.youtube.com/watch?v=YaGZ3Fm01Zg&ab_channel=ContentCafe ITUNES ► https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu SPOTIFY ► https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t STITCHER ► https://www.stitcher.com/podcast/cont…
 
HA VAN KÉRDÉSED ► podcast@contentcafe.hu YOUTUBE ► https://www.youtube.com/watch?v=6jli5jMVHSM&feature=youtu.be ITUNES ► https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu SPOTIFY ► https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t STITCHER ► https://www.stitcher.com/podcast/content-cafe GOOGLE PODCASTS ► https://podcasts.googl…
 
Optimising you website for search engines and updating it with weekly content is probably the easiest way to create a consistent stream of income in your business. When done right, and consistently it yields 10x the time and investment you put in - and that's just in the first year! In this episode, I walk you through the key steps to make sure you…
 
This week's guest, Steven Logreira, is the founder of the Sales Process Automation Systems. He is a tech wiz, an automation expert and a seasoned sales professional. A Computer Engineering Graduate from the University of Florida with a minor in Business Administration. He started his career working for IBM as a Technical Sales Specialist. His forte…
 
A vásárlói útvonal - különösen B2B-ben - egy hosszadalmas folyamat. Egy marketing funnel készítésével ezt az egész vásárlói útvonalat fel tudjuk osztani kisebb lépésekre, szakaszokra. Ezek a lépések lényegében olyan cselekedeteket jelentenek, amelyeket a potenciális ügyfélnek teljesítenie kell ahhoz, hogy megtörténjen a vásárlás. Konverziónak nevez…
 
Finding a profitable niche is not hard. But it needs to be done right, at the right time. In this episode, I walk you through the process with examples from my own journey and that of my clients. Episode Links and Mentions: The blog post where I mention niching https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/coach-mar…
 
Azt már tudjuk, hogy a tartalomgyártás a marketinges kampányok alappillére. De ugyanilyen fontos a tartalom megfelelő szétosztása, disztribúciója is. Hiszen hiába van minőségi content, ha az kevés emberhez jut csak el. Az egyes közösségi felületek jó szolgálatot tehetnek, hogy népszerűsítsék a tartalmainkat. Ugyanakkor nem mindegy, hogy melyik csat…
 
A Content Cafe legújabb adásának vendége Földi Dominik, a szegedi székhelyű Gyeek Club alapítója és elnöke. Dominik érdeklődése a startup vállalkozások iránt már az egyetemi évek alatt megmutatkozott, amikor többed magával megalkotta a Topcozy névre keresztelt albérletes platformot. Ezután következett a Tekrama, amely PropTech startupként az ingatl…
 
My guest in this episode is Colin Gray, he's a podcaster, international speaker, PhD and founder of The Podcast Host and Alitu: The Podcast Maker. Colin started out in Astrophysics, before realising, to his dismay, how much maths you had to do. Podcasting has less maths, but just as many puzzles, and fun ones at that. He started ThePodcastHost.com …
 
Az affiliate marketing egy népszerű ügyfélszerző eszköz. Ennek keretén belül egy személy (affiliate) a saját platformjain egy másik cég termékeit vagy szolgáltatásait reklámozza egyedi URL-lel. Ha valaki ezen az URL-en keresztül regisztrál és vásárolja meg a terméket, akkor az affiliate partner jutalékot kap a bevételből. Ugyanakkor az affiliate ma…
 
A szövegírás minden marketing kampány vagy tevékenység része. Az elmúlt évek megnövekedett tartalomkínálata miatt egyre fontosabb lett a szövegírók szerepe. Az ő dolguk, hogy minél jobb minőségű webes tartalmat készítsenek. A szövegírásnak persze nem csak egy univerzális fajtája létezik. Beszélhetünk reklámszövegekről, értékesítési segédletekről va…
 
Personal Branding for individuals doesn't need to be hard. In this Episode, Sage Polaris previously known as Sarah Grear shares how she transitioned into her new business persona. She also shares her journey around pivoting from a client-based business to a mentoring/coaching business. She explains how her systems and team allow her to take 4 month…
 
A rendszeres tartalomgyártás ma már szinte az összes vállalkozásnak egy elengedhetetlen része. Ugyanakkor fontos, hogy ne vesszünk el, és legyen egy rendszere a tartalomgyártásnak. Itt jön képbe a content operations, ami a tartalomgyártást egy könnyen ismételhető folyamattá alakítja, hogy minél hatékonyabban tudjuk csinálni. A tartalomgyártó gépeze…
 
Get set-up coaching online or consulting remotely with these simple online tools Coaching online and Remote Consulting is easy when you're well set-up. In this episode, we talk about the tools you need. Listen in to get all the details about which ones I use and how I connect them to each other. I also give a sneak peek of my systems and the list o…
 
Az STP modell (segmentation, targeting, positioning) egy régóta használatos központi koncepció a marketingben. Ezt a 3 lépcsős megközelítést elsősorban a piacra lépéskor szokták alkalmazni. Az STP modell ugyanis segít a marketingeseknek megfogalmazni és eljuttatni releváns üzeneteiket a szegmentált célközönségnek. Az ideális réspiac megcélzásával p…
 
In this episode, I interview Zach Spuckler, the founder of Heart Soul & Hustle and creator of the podcast by the same name. After making over 1.5 million dollars in online courses and coaching sales he pivoted to serving that same audience with marketing services and consulting. He's now the chief marketing extraordinaire at his Facebook Ads & Cons…
 
Köztudott, hogy B2B-ben sokkal hosszabb a vásárlást megelőző döntéshozatal, mint B2C-ben. Ez főként annak tudható be, hogy B2B-ben drágább, összetettebb szolgáltatások közül kell választani, amely választás alapos megfontolást követel. Nagyon sok vállalkozás figyelmen kívül hagyja a döntéshozatal korai fázisait, és kizárólagosan sales központú mark…
 
Loading …

빠른 참조 가이드

Google login Twitter login Classic login