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If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you. You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are v ...
 
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you. You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are v ...
 
How do I write a book that will sell? How do I sell a book I'm passionate about? And how in the world do I build a business and keep momentum from a message that I feel the world so desperately wants and needs? Welcome to the emPowered Author Podcast where we empower nonfiction writers, authors and authorpreneurs with impactful marketing strategies to help you take your important message and share it with those who desperately *need* it, *want* it and will *buy* it. Each season, host Stephan ...
 
Helping indie authors successfully write, market, & self-publish their books and make a living with their writing. In this show, Ella interviews successful authors who share their best writing, marketing, and mindset secrets. You'll hear from them about topics such as making time to write, tools to succeed as an indie author, exactly what steps they took to achieve their self-publishing success.
 
It’s time to run your business – and stop letting it run you. One Next Step, hosted by BELAY CEO and author Tricia Sciortino and Lisa Zeeveld, CFO and COO, is the most practical business podcast in the world. It provides tangible takeaways and actionable insights for listeners every week so leaders can affect change in their business immediately. Because after working with thousands of entrepreneurs, executives, and organizations, powerhouse virtual staffing company BELAY has the real-world ...
 
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show series
 
Audiobooks increased another 35% in listenership … and were a factor in more print and eBook sales. Are you participating? Have you created an audiobook? And if you have a children’s book, have you added “videobook” to your offerings? Richard Rieman, the Audiobook Wizard will update you PLUS wave his magic wand, inviting you into the new world of V…
 
Audiobooks increased another 35% in listenership … and were a factor in more print and eBook sales. Are you participating? Have you created an audiobook? And if you have a children’s book, have you added “videobook” to your offerings? Richard Rieman, the Audiobook Wizard will update you PLUS wave his magic wand, inviting you into the new world of V…
 
Episode Show Notes In this episode we cover: Travel writing narrative arcs Travel writing processes Mistakes to avoid Adventure planning Truth and lies in narrative nonfiction This week’s question is: What adventure have you been on? Recommendation of the week is: Under the Whispering Door by TJ Klune Apple Kobo Amazon UK Amazon USA ***this show us…
 
If you’ve ever searched for business books on Amazon, you know the choices are almost unlimited. Where do you even start? In this episode, Lisa and BELAY's Director of Marketing, Amy Appleton, are joined by Bryan Kelly, a strategic advisor, investor, and founder of Stroke of Genius. His Stroke of Genius program provides busy leaders with key ideas …
 
Show Notes In this episode we cover: What conflict is and why it’s so important for your novel How to layer conflict Mistakes writers make with conflict How to show conflict How to use “choice” and complicating choice to further tension and plot This week’s question is: what is the best book you’ve read in your genre? Recommendation of the week is:…
 
Don’t let yourself or others stand in the way of writing a book if it’s something you want and need to do. Make it happen, but be sure to tackle it with open eyes. This season of The emPowered Author Podcast is diving into questions many people have before they begin their book writing and publishing journey. In this episode, I touch on understandi…
 
As business owners, we know that our sales team needs to be incentivized. But they also need to feel confident that their entire job isn’t based on simple sales numbers. Today, we’re joined for a second time by Lisa Seal, the VP of Revenue at BELAY. Lisa has a brilliant mind for sales, and she’s had years of experience with this topic. She’s helped…
 
Show Notes Howdie folks, I finally pushed my first audiobook over the finishing line. Now, I’m by no means an expert at any of this stuff, but boy did I learn a lot from the process. I love learning from other people’s mistakes, so I thought I would share 8 lessons I learned from narrating and producing my first audiobook. Read full blog here. List…
 
Author, Speaker, and Broadcaster Dom Testa began his publishing career after years of school visits to help kids discover their creative spark. He’s a hybrid … starting as a self-published author; selling a book series to a major New York publisher; then reversing his path. Dom expanded his publishing empire, publishing all his books under his impr…
 
Author, Speaker, and Broadcaster Dom Testa began his publishing career after years of school visits to help kids discover their creative spark. He’s a hybrid … starting as a self-published author; selling a book series to a major New York publisher; then reversing his path. Dom expanded his publishing empire, publishing all his books under his impr…
 
Episode Show Notes In this episode we cover: Analogies to help you better understand editing vs drafting How to approach editing The pitfalls and mistakes writers fall into How to show the change a hero goes through The five big scenes you need to get right The stakes paradox This week’s question is: tell me something you’ve achieved this year. Rec…
 
How do successful businesses stand out from their competition? Many business leaders think they know the answer, but some may be operating under dated advice that’s no longer applicable. Chris Walker is the CEO Refine Labs and host of the “State of Demand Gen Podcast,” and he’s redefined how businesses play the differentiation game, helping them us…
 
Get ready to add 25 tips of Spice to Your Fall Book Marketing. It's bookselling season meaning you need to be thinking … What do I need to step my book marketing and presence up. Where are you in that process? Whatever path you take to shout out your book, it needs to revolve around smart choices ... and choices that are a fit for both you and your…
 
Get ready to add 25 tips of Spice to Your Fall Book Marketing. It's bookselling season meaning you need to be thinking … What do I need to step my book marketing and presence up. Where are you in that process? Whatever path you take to shout out your book, it needs to revolve around smart choices ... and choices that are a fit for both you and your…
 
Episode Show Notes In this episode we cover: Why you need to establish a local brand Indie marketing methods that don’t work for children’s author How to connect with schools How to work with curriculums Children’s marketing mistakes to avoid This week’s question is: What unusual marketing methods have you tried that have worked? Recommendation of …
 
SURPRISE! We are giving you a bonus episode in this season of the The emPowered Author Podcast. This episode takes a deep dive into the creation and transformation of an author brand. Join myself and Stacey Sassine of Epic Reboot as we discuss how her brand was born and the transformations it took along the journey. If you are a nonfiction author w…
 
In this special episode, Tricia and LZ welcome the Vice President of Marketing at BELAY, Dorian Usherwood. Dorian has 26 years of experience in brand strategy development, customer experience, and brand development and management among many other skills. Dorian is a master at using visual expression as a way to communicate a marketing message. So w…
 
Discover the 7 financial and security mistakes to avoid as an author. Do you know all the expenses that you can take on your personal tax return? … bet you don’t. Financial expert Mary Salas, partner in Peak Wealth Strategies, reveals: -Why it’s a good idea to get a “positive” cash flow within your three-year “it’s OK to have losses” timeframe; -Wh…
 
Discover the 7 financial and security mistakes to avoid as an author. Do you know all the expenses that you can take on your personal tax return? … bet you don’t. Financial expert Mary Salas, partner in Peak Wealth Strategies, reveals: -Why it’s a good idea to get a “positive” cash flow within your three-year “it’s OK to have losses” timeframe; -Wh…
 
Episode Show Notes In this episode we cover: How to work with audiobook narrators How to find narrators What information you need to give narrators Mistakes authors make working with narrators How to create good working relationships with narrators This week’s question is: what’s your relationship with audiobooks? Recommendation of the week is: Som…
 
What is the difference between the author brand and the book brand? How are the two connected? How do they work together to create the ideal marketing strategy? It is important to start with your vision and goals as an author and then develop the book brand to line up with that vision. Know your goals, who you want to reach, and how you want the au…
 
Everything of value is built on trust. You’ll pay more for the trusted brand, follow the trusted leader, and buy from the trusted salesperson. Trust is the single uniqueness of the greatest leaders, organizations, and brands of all time. In this episode, Tricia and LZ are joined by David Horsager, CEO of Trust Edge Leadership Institute and the best…
 
Joining host Judith Briles is Marilyn Van Derbur, winner of Writers Digest Best Self-Published Book Award, author of the international bestseller Miss America By Day that revealed her betrayal and sexual assault at the age of 5 until she was 18. Self-publishing at 65 after turning down NY publishers, it was her first book, and only book, that is us…
 
Joining host Judith Briles is Marilyn Van Derbur, winner of Writers Digest Best Self-Published Book Award, author of the international bestseller Miss America By Day that revealed her betrayal and sexual assault at the age of 5 until she was 18. Self-publishing at 65 after turning down NY publishers, it was her first book, and only book, that is us…
 
Episode Show Notes In this episode we cover: What a three word rebellion is How to create one How to then use your three word rebellion Why writers and creatives feel like they’re bad at marketing How to use the inoculation theory This week’s question is: do you have a three word rebellion or tagline for your business? Recommendation of the week is…
 
A brand is only as good as it is used. I’ve seen beautiful brands be underutilized and I’ve seen pretty horrific brands been used wayyyyy too much! Your goal is to spend your energy creating the brand that speaks you – your goals, your vision, your mission, your offerings to those who need you, want you and will invest in you – and then allow the b…
 
Leaders are constantly making decisions. Some of them are easy, like where to take the team to lunch, and some of them are incredibly hard, like budget cuts and layoffs. With so many decisions, it’s easy to get paralyzed out of fear of making the wrong choice, or simply not being able to see the best option. In this episode, Tricia and LZ talk with…
 
Creativity has potholes. Sometimes, publishing success can be held at bay. Get ready to cross the line. -Want to get published successfully? -How about nifty tips to crash the barriers to writing blocks? -Are you ready to jump into the speed lane to reaching your author goals? Joining the AuthorU-Your Guide to Book Publishing podcast is NY Times be…
 
Creativity has potholes. Sometimes, publishing success can be held at bay. Get ready to cross the line. -Want to get published successfully? -How about nifty tips to crash the barriers to writing blocks? -Are you ready to jump into the speed lane to reaching your author goals? Joining the AuthorU-Your Guide to Book Publishing podcast is NY Times be…
 
Colors! Who knew that colors had so much power in the development of your brand. Colors elicit emotion, evoke a memory, create a feeling, set the tone of anything ... including an author brand! When you work with your graphic designer (or us at the emPower PR Group), always keep in mind that your brand should be something that screams you ... but s…
 
Episode Show Notes In this episode we cover: Why diversity in fiction is important What to do if you’re afraid to approach writing diverse characters Sensitivity readers What you need to research How to include diverse characters when you yourself are not diverse This week’s question is: Tell us a book you’ve enjoyed with diverse characters. Recomm…
 
Organizations often focus their marketing on a few channels that have worked for them in the past without understanding other opportunities to promote their business and make an impact. Unfortunately, this leaves their organization vulnerable if even one of their previous tactics or channels doesn’t produce at previous levels. How can leaders at th…
 
Have you ever thought about using your expertise to create a virtual trade show? Discover how two authors have taken their know-how and created virtual tradeshows seeded by their knowledge on what they write and speak on; partner with vendors that pay for virtual space and meet their customers; and never have to get in a car or plane to host it. An…
 
Have you ever thought about using your expertise to create a virtual trade show? Discover how two authors have taken their know-how and created virtual tradeshows seeded by their knowledge on what they write and speak on; partner with vendors that pay for virtual space and meet their customers; and never have to get in a car or plane to host it. An…
 
Episode Show Notes In this episode we cover: Why you need a headshot How a shoot works Considerations for tone and mood of photos How to prepare for a shoot Common mistakes in shoots This week’s question is: Have you got a professional headshot? Recommendation of the week is: Life in a Fishbowl by Len Vlahos Apple Kobo Amazon UK Amazon USA ***this …
 
Anyone can use the tools that are out there today to create a logo, but, in my opinion, not everyone can create an effective brand! This episode of The emPowered Author Podcast goes into the depths of author branding and outlines four types of logos and the pros and cons of each type. If you are a nonfiction author who is interested in creating an …
 
Knowing what you want to say is just half the battle. Actually communicating it in an effective, engaging way is the hard part. Joining us this episode to talk about this topic is one of the best communicators in the country – Lydia Fenet. She’s the global managing director and lead benefit auctioneer at Christie’s in New York City. She’s also a gi…
 
Get ready to learn lots about the cryto currency world and how authors can use it in a variety of ways. With host Judith Briles The Book Shepherd on the AuthorU-Your Guide to Book Publishing podcast is Daniel Hall. Daniel is a co-author of One Coin, Two Coin, What Coin, Bit Coin. Takeaways include: -What is an NFT? -Why authors should explore NFTs …
 
Get ready to learn lots about the cryto currency world and how authors can use it in a variety of ways. With host Judith Briles The Book Shepherd on the AuthorU-Your Guide to Book Publishing podcast is Daniel Hall. Daniel is a co-author of One Coin, Two Coin, What Coin, Bit Coin. Takeaways include: -What is an NFT? -Why authors should explore NFTs …
 
Episode Show Notes In this episode we cover: What rights reversion is How you find out if you can revert your rights A walk through of a high level rights reversion How long the process takes What mistakes to avoid in the reversion process This week’s question is: Would you consider selling subsidiary rights and if so, what ones? Recommendation of …
 
We are inundated with brands daily, and for those who are looking to stand out amongst the crowd, you'll want to be aware of how your brand -- and how you bring it to life -- is relational and experiential. Your brand is the foundation that helps you achieve your goals and reach those who need you most. In this episode of The emPowered Author Podca…
 
Whether you have a sales team or are still in a sales role as a leader, you need to know how to overcome objections and pushback in the sales process. So how can you honor people’s objections while still closing the sale and delivering your product or service? Today we’re going to talk about just that with Lisa Seal, who is BELAY’s VP of Revenue. L…
 
Everyone talks about characters—the ones they love; the ones they hate; the ones they love to hate … but how does an author go about actually creating characters that are both realistic and memorable? Joining host Judith Briles is Mara Purl, a bestselling author and writing coach. Creating characters, storylines, and setups is what Mara does this f…
 
Everyone talks about characters—the ones they love; the ones they hate; the ones they love to hate … but how does an author go about actually creating characters that are both realistic and memorable? Joining host Judith Briles is Mara Purl, a bestselling author and writing coach. Creating characters, storylines, and setups is what Mara does this f…
 
Episode Show Notes In this episode we cover: Defining short fiction How much story do you need for short fiction? How to do more with your short fiction Mistakes writers make with short fiction Quirky ideas for your short fiction This week’s question is: how do you use short fiction in your writing business? Recommendation of the week is: The Anato…
 
Many people think a brand is tangible ... and many authors think their brand is their book's brand, too. But the truth is that a brand is actually much bigger than anything tangible. It's what creates emotional feelings, connection and drive for people to purchase or engage with you within the first few seconds of interacting with your brand. And b…
 
Corporate gifting is nothing new. For years, businesses have been branding coffee mugs, hats, and koozies and giving them away to potential clients. But John Ruhlin goes next level when it comes to gifting. In this episode, Tricia and LZ chat with Ruhlin, a gifted speaker, author of Giftology, and founder of The Ruhlin Group, a gift strategy, and l…
 
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