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How to Market Your Horse Business with Denise Alvarez

Denise Alvarez

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How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your ...
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Nico Álvarez

Nico Álvarez

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Nico Álvarez es un creador de contenido digital, que ha llegado para sacar lo mejor de ti y lograr que seas esa persona exitosa que tanto has deseado ser 🔥😎🔥 Cuenta con un canal dedicado para hombres que NO te puedes perder https://www.youtube.com/nicoalvarez al igual que en su instagram: https://www.instagram.com/nico.alvarezb
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Rafy Alvarez Podcast

Pastor Rafy Alvarez

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Bienvenido a nuestro podcast semanal del pastor Rafy Alvarez . En este podcast compartiremos reflexiones,pensamientos y consejos desde una perspectiva cristiana y basada en la palabra de Dios.
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Abigail Alvarez @ Restauración Podcast

Iglesia Restauracion En Cristo

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Bienvenidos al podcast de nuestra Familia-Iglesia Restauración en Cristo Metro. Nuestro deseo es ayudarte a crecer en amor, fe y esperanza. Nuestros mensajes van dirigidos a darte las herramientas necesarias para que puedas cumplir tu propósito en esta Tierra.
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Asesoría Laboral Paco Alvarez

Paco Alvarez Gonzalez

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Bienvenidos a Asesoría Laboral de Paco Alvarez, un podcast en el que hablaré de una forma cercana y con un lenguaje sin tecnicismos, sobre las cuestiones que afectan a empresarios y trabajadores en su día a día en el ámbito laboral y de seguridad social de las relaciones laborales.
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¡CHEF!/ CARLOS GUSTAVO ÁLVAREZ

CARLOS ALVAREZ

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¡CHEF! Aborda el sentido vocacional de dos jóvenes hacia la gastronomía y la cocina, una nueva elección profesional que gana terreno en Colombia. Cuenta la historia de Leonardo Heredia y Azucena Olivares, en medio de las difíciles circunstancias familiares del primero y de la situación de ella al padecer una variante del Síndrome de Asperger. Son unidos por la pasión de cocinar y el amor, que permite aceptar la realidad y enseña a saber perdonar. Basada en historias reales.
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Significatividad - Miguel Ángel Núñez Álvarez, OCD

OCDmx

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“Después de tanto tiempo y tanta tempestad por las que ha atravesado la Vida Religiosa a lo largo de los siglos, seguimos siendo testigos del Espíritu que impulsa y anima nuevas formas de consagración, nuevos carismas que se encarnan en nuestros días, tratando de renovarse a cada momento para permanecer fieles a aquello a lo que han sido llamados.”
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Brian P Alvarez

Brian P Alvarez

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How to get started with my big idea? How do I go about taking action with my dreams and goals? Should I quit that dream and settle for what I have in front of me? Welcome to the Endgame Podcasts, where we will be answering ALL those questions on taking action with your ideas and taking you towards the endgame of the startup process to accomplish your dreams and goals. Hear it from myself and other working professionals that have taken action with their big ideas and are now living it! Get In ...
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AI and Your Horse Business: 4 Ways You Can Use AI to Amplify Your Marketing 26:39

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Let’s be real—marketing your horse business can feel like a full-time job on top of, well, your actual full-time job running the business. And while AI can’t muck stalls or feed horses (yet!), it can help you save time and get more done when it comes to your marketing. But before you start asking ChatGPT to run your business for you, let’s get one …
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6 Costly Social Media Mistakes That Are Holding Back Your Equine Business 30:10

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If you’re showing up on social media but not seeing results in your horse business, you’re not alone—and you’re not doing it wrong. You just need a better plan. In this episode, you’ll uncover 6 costly mistakes equestrian entrepreneurs often make — the ones that are keeping your content from turning followers into paying clients. You’ll walk away w…
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Stacy Westfall’s Top Marketing Tips for Building Your Equestrian Business 46:42

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In this second part of my conversation with Stacy Westfall, we dive deep into the marketing strategies that helped her build a successful equestrian business. If you’re an equestrian entrepreneur looking for real, actionable insights to take your marketing game to the next level, this episode is for you. Stacy shares her top marketing tips, includi…
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From Trainer to Educator: Stacy Westfall on Training, Teaching & Transitions 54:44

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Every equestrian entrepreneur has a story—but not every story includes a stop on The Ellen Show or a viral bridleless ride that opened doors most business owners only dream of. If you’re wondering if Stacy is the one who was riding bridleless in her wedding dress at the 2005 Congress Freestyle Reining, you’re spot-on. But, that was 20 years ago, an…
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Dusk Signals 1:01:57

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1. Peace Control, Badbwoy, KINDER - Kiss of Life (Extended Mix) 2. Gianni Romano, Helen Tesfazghi, Emanuele Esposito, &friends - It-s Not Right (&friends Remake) 3. Themba (SA), DJ Kent - Alegria (Extended Mix) 4. Nitefreak, Imad, Black Coffee, Clubhouse, Shoba - Not The Same (Black Coffee feat- Shoba Extended Remix) 5. Themba (SA), Niraj Naik, Nic…
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Elevating the Unsung Heroes: How HorseGrooms Supports the Backbone of the Barn 46:20

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This week’s guests are taking us into the often-overlooked role of grooms, highlighting the importance of education, advocacy, and elevating this essential profession. You’ll meet Dinette Neuteboom and Amy McGann as they share how their diverse equestrian backgrounds led them to create HorseGrooms, a platform that empowers and supports professional…
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Pricing Strategies for Equestrian Entrepreneurs: 3 Steps to Confidently Raise Your Rates 23:55

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Some entrepreneurs mistakenly ask the question, “How do I charge what I’m worth?” But, that’s the wrong question. Pricing strategy for equestrian entrepreneurs is not about your worth as an individual — it’s about the value of your offer. So, what do you do when you know your offer is valuable and you want raise your prices? In this episode, you’ll…
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Lessons on Blending Craftsmanship, Business & Family with Nevada Miller 48:35

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Balance is something we all talk about and often crave, but it’s actually not a word I love to use. As equestrian entrepreneurs, there will be times when things are out of balance — it’s a given, and that’s actually okay. The key is to learn how to blend business building, family life, mastering your art, and caring for yourself in a way that works…
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Make Your Equestrian Offer Irresistible: 4 Ways to Increase Value & Attract More Buyers 31:51

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If you want to sell more, before you pour everything you have into the selling phase, there’s one thing you need to do: evaluate your offer. The first step is to make sure your offer (whatever it is you’re selling) is actually valuable. In this episode, you’ll learn the four drivers of value and how you can use those drivers to take your offer from…
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Wearing Too Many Hats? How to Delegate Like a Pro in Your Equine Business with Nicole Berthelot 1:11:18

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If you’re an equestrian entrepreneur looking to free up more time for riding, training, or scaling your business, this episode is a must-listen. Nicole Berthelot’s firsthand experience helping Amelia Newcomb to manage and expand her dressage training and education business highlights how delegation isn’t about losing control—it’s about gaining the …
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3 Simple Ways to Sell More (Without the Salesy Feeling) 18:06

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For many horse business owners, when they think of sales the word pushy or sales comes up. In episode 168 I used the analogy of a used car salesman – it’s that ick factor that makes you feel awkward as soon as you start selling. Yet, as an equestrian business, you need to make sales to stay in business. That’s true whether you offer an equine produ…
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4 Sales-Boosting Strategies Every Equestrian Entrepreneur Needs with Piper Klemm 44:42

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It might not be your favorite, but to build a sustainable equine business, you need to learn how to sell. Without sales, where’s your income? Without income, where’s your profit? And, without profit, where’s your business? The good news is that sales, when done well, doesn’t have to feel salesy. And, most people are better at sales than they realiz…
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Ep. 79: Answering the Critques of Gavin Ortlund on Lutheran Christology, Pt. 2 1:06:02

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Part Two of Answering Gavin Ortlund's Critiques of Lutheran Christology. What are the Major differences between Lutheran and Reformed views of the Two Natures of Christ in the one Person of Jesus? Get More Awesome Content - Subscribe ➜ http://bit.ly/1UZjzXi Donate at https://streamlabs.com/brandonwarr/tip Follow me on Twitter, Instagram, and Parler…
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Beyond the Sale: 3 Tips to Create an Unforgettable Customer Journey 38:23

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Oftentimes, in the marketing process, horse business owners will jump right to the sale. From in-person conversations at events and expos to social media posts, ads, and more, the big question becomes, why aren’t people buying? That’s what marketing is, right? Getting sales? Yes, and so much more. The purchase is just one piece of the larger puzzle…
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Ep. 78: Answering the Critques of Gavin Ortlund on Lutheran Christology, Pt. 1 52:55

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Part One of Answering Gavin Ortlund's Critiques of Lutheran Christology. What are the Major differences between Lutheran and Reformed views of the Two Natures of Christ in the one Person of Jesus? Get More Awesome Content - Subscribe ➜ http://bit.ly/1UZjzXi Donate at https://streamlabs.com/brandonwarr/tip Follow me on Twitter, Instagram, and Parler…
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The Future of Sustainability: AI, Carbon Credits, and Circular Supply Chains with Andy Weinstein 42:19

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In this episode of Circular Strategies, host Bob Alvarez sits down with Andy Weinstein, a third-generation Pepsi bottler turned circular economy innovator. As the founder of Godot, Andy is on a mission to redefine waste management by transforming industrial byproducts into valuable resources. From converting apple waste into food-grade CO2 for Peps…
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Beyond Profit: How Family Offices Can Drive Lasting Impact in the Circular Economy 31:13

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In this insightful episode of Circular Strategies, host Bob Alvarez sits down with Savannah Suttle, Founder and CEO of Schema and Principal at Noble Global Ventures. As a pioneer in family enterprise transformation, Savannah merges organizational design and coaching to help multi-generational businesses create sustainable, resilient legacies. She s…
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Pro Tips for Growing Your Horse Business on YouTube with Ryan Rose 59:25

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Should YouTube be part of the growth strategy for your horse business? If you’re purely looking at numbers, then it’s overwhelming yes — with more than 2.5 billion active monthly users, it’s the second-largest search platform in the world. But, where do you start? This podcast episode! With more than 200,000 YouTube subscribers at the time of this …
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Struggling with Email Marketing? 5 Tips to Boost Results for Your Equestrian Business 28:21

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If you’re an equestrian entrepreneur who has given email marketing a try but you just don't feel like you've experienced any measurable wins from it, this episode is one you’ll want to save and take notes on. The good news is that if you've been sending emails to your list but aren't getting the ROI you expected, there are some specific things you …
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From Award-Winning Jockey to Entrepreneur: How Frankie Lovato Built Equicizer with Passion 1:18:51

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Every horse business has a story. Every founder has a journey. The journey of Equicizer founder and creator Frankie Lovato has had its ups and downs like any other business venture, but the passion that drives him has never wavered. In this full-length interview, you’ll hear how Frankie’s passion at a very young age had him training on hay bales an…
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Stop Spinning Your Wheels: Turn Marketing Busywork into Business Wins 23:16

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“I’m so tired of chasing followers and likes on social media without actually getting new clients.” Said every frustrated equestrian entrepreneur who wants to grow their horse business yet can’t seem to get ahead in the marketing game. If you’ve ever felt stuck in a cycle of posting and emailing that goes nowhere, this episode will give you 3 steps…
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Ep. 77: Wesley Huff vs. Billy Carson: a Quick Debate Review 31:03

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A quick review of the Debate between Christian Scholar Wesley Huff and Conspiracy Peddlar Billy Carson. This quick review is just to get some thoughts out and encourage the listener to dive into apologetics with their Pastor and Church in a fruitful and Christ-centered way. Links to videos mentioned: The Full Debate: https://www.youtube.com/watch?v…
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How to Build an Equine Business With Purpose with Traci Brooks 58:06

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How do you get loyal clients and customers for your equine business? How do you build a business that allows you to do what you’re great at, even as you grow? You do it with purpose. And, as you’ll learn from Traci Brooks’ journey to building Balmoral Farm to be the successful equine business it is today, you also do it by taking advantage of the o…
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Ariat Case Study: 4 Eye-opening Keys To Long-term Success 29:03

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How do you achieve sustainable success in your equine business? One of the best ways to do that is to learn from others who have gone before you or are doing what you’d like to do. I’m NOT suggesting you copy or mimic what others are doing. Instead, learn about the strategies and principles that made them successful. How’d they get there? What coul…
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Supercharge Your Year-End Review with These 3 Key Components 32:01

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Before you set goals for the new year, it’s crucial you take the time to review the year that’s ending. The most effective year-end reviews are not just a time for looking at the bottom line — i.e. how much profit did you make? Instead, your best year-end review catapults you into the coming year with focus, purpose, and a plan. Grab your notebook …
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How to Build Demand for Your Horse Business with Megan Harris 58:15

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Trying to fill your books and get people to actually buy? This episode is for you. You’ll love this conversation with Megan Harris, Chief Marketing Officer at NF+ (formerly Equestrian Masterclass by Noëlle Floyd). With her background in demand generation for large tech companies, Megan brings a fresh yet strategic perspective to the equine industry…
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Why Your Social Media Marketing Is Falling Flat (Despite Your Best Efforts) 30:47

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Are you getting new leads, clients, and customers for your horse business from your time on social media? If your equestrian social media marketing is falling flat, follow these three steps to start seeing real results. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Sto…
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How to Savor the Holidays & Still Show Up on Social Media 10:50

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Ever feel torn between wanting to share those special holiday moments on your social media & the temptation to leave your phone off and pretend like social media doesn't exist? As we head into this season, the question becomes, how much do you share on social media? Should you still keep your posting cadence and be in your stories and engaging with…
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How to Build Your Email List with Qualified Leads 26:42

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Afraid of spamming your email list? It’s the number one reason I hear horse business owners say they don’t send emails. And, it is smart marketing to be aware of your audience’s needs and not send too many emails. But, it’s not smart marketing to never send an email. So, as a growth-oriented equestrian entrepreneur, you’re going to send emails, rig…
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How Much Should You Niche Down in Your Equestrian Marketing? 31:16

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You want to grow your horse business, so that means you should be talking to more people in your marketing, right? Yes, but ... talking to more of the “right” people is the key. If you’re here, it’s likely because you know your marketing could be more effective. You’re either not getting leads or subscribers or clients and customers, or you’re gett…
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Why Collaboration Over Competition Always Wins With Jamie Samples 42:40

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On many levels, competition can be a great thing. It can push us to give our absolute all, think creatively, and not give up. But, sometimes there can be a downside to that competitive nature that’s gotten you where you are. I’m talking about relationships with your fellow business owners. If you view everyone as your competition then you’re short-…
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4 Things You Need to Attract the Right People to Your Equine Business 25:57

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As a horse person, you know the importance of foundation when it comes to training your horse. It's the same for your marketing! If you're not starting from a solid foundation, then all of the building blocks you put on top will likely fall flat. If you jump to advertising or creating and selling programs before you get the foundation in place, the…
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Thinking Like a Startup in the Race to Circular with Nick Muschong 28:33

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The circular economy is coming faster than you realize. If your business doesn't adapt now you risk being left behind. Today Bob sits down with Nick Muschong, Chief Revenue Officer at Shapiro. Nick shares how their 120 year old company began thinking like a startup driving innovation to expand metal recycling to plastic, wood, and much more. Nick a…
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Managing Hustle & Rest as an Equestrian Entrepreneur with Megan Robinson 44:40

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If you stay in hustle mode 24/7, 365 days a year, you may not completely burn out, but the joy of doing what you love in the equestrian world will likely dissipate over time. Thankfully, there are some mindset shifts you can make and practical things you can do to keep that from happening while growing your horse business. That’s why I invited Mega…
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BONUS Q&A: Everything You Need to Know About 1:1 Coaching 19:31

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Heard about my coaching but still have some questions about it all? This bonus episode is for you. Explore the ins and outs of coaching, who it's for, what really happens on a call, and how my Take the Reins coaching program is different than most business coaches you'll meet in the equine space. Take the Reins 1:1 Coaching Program → Stormlily.com/…
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Why Your Horse Business Isn't Where You Want It to Be 28:37

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Have you been feeling stuck in your horse business but aren’t sure what it is that’s keeping you there? Marketing is actually not the place I’d coach you to start. Instead, you need to ask yourself this one vital question: Am I an equine business owner or horse hobbyist? And, then evaluate if you’re making decisions in alignment with your answer. I…
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6 Steps to Successfully Rebrand Your Equine Business with Chris Stein 1:01:31

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There are different levels of rebranding your equestrian business. Sometimes you’re giving it a fresh new look with a new logo, colors, graphics, etc. Sometimes, it’s messaging, imagery, product, or service-related. Regardless of how deep the rebranding process is for you, there are some principles of marketing and business that are critical to a s…
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How to Build a Trusted Brand as an Equestrian Entrepreneur 25:58

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In the world of marketing your horse business online, sometimes it seems easy to just create a product and sell it. Reality? It doesn’t really work like that. For the most part, you can’t just show up and start selling an online membership or online course or video library and expect people to buy right out the gate. If you want to build a sustaina…
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4 Steps to Maximize Your Equine Business Website SEO With Krysta Paffrath 56:28

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How do you get your business found online? That’s the million-dollar question for many equestrian entrepreneurs. And, the answer is not as simple as you might hope. First, you need to understand that you’re asking about search engine optimization. Second, you need to understand SEO is not a one-and-done scenario. It’s an ongoing marketing strategy.…
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5 Practical Ways to Build A Positive Team Culture with Kaitlin Christopherson 52:43

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We talk a lot on this podcast about how to grow your horse business. So what do you do when part of your growth process involves hiring team members? Or, if you're someone who already has team members in place, how do you make sure they are the right people? Can you guarantee they have the same heart for your customers and clients that you have? If…
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