Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing r ...
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The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits
UGURUS Hosted by Brent Weaver
Helping digital agency owners transform their business mindset so they can increase prices, work less, and grow profits. A weekly podcast where host Brent Weaver chats with today's most successful entrepreneurs running digital agency businesses in the web design, web development, and digital marketing industry. Brent also chats with high-profile entrepreneurs and other smart people that can help listeners grow their digital agency. Each interview deep dives into the emotional details of goin ...
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How to Price, Deliver & Sell Performance-Based Retainers, With Chris Rudolph
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Points of Interest 00:01 - 00:21 - Introduction: Marcel introduces the episode and guest Chris Rudolph, a business coach specializing in helping agency owners grow their businesses and improve their lifestyles. 00:21 - 01:05 - Chris’s Background: Chris shares his journey from starting in the fitness industry to coaching agency owners, emphasizing h…
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Unlocking Profits with Recurring Services, With Pete Everitt
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Points of Interest 00:01-00:23 – Marcel kicks off the podcast by introducing Pete Everitt, a friend of the show, multi-agency owner, and coach specializing in helping agency owners with client acquisition and retention through recurring revenue. 00:24-02:04 – Pete details his professional journey, from agency work in the UK to launching SEO Hive du…
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E342: How to get targeted, long-term clients – with Tim Butler
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Tim Butler is a seasoned marketing professional with more than two decades of experience in sales, marketing, and consulting. He is the founder and CEO of Innovation Visual, a well-regarded marketing consultancy that has assisted clients across various sectors including manufacturing, technology, healthcare, consumer products, finance, and professi…
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Building Systems that Grow with Your Agency, With David Jenyns
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Points of Interest 00:01-00:46 – Marcel kicks off the podcast by introducing David Jenyns, the genius behind a global agency that specializes in building business systems. 00:47-02:12 – David opens up about his journey in the business world and what inspired him to pen down the book SYSTEMology. 02:13-03:07 – Marcel and David get real about the str…
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How to Build a 5 Million Dollar Agency, With Michael Wark
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Points of Interest 00:01 – 00:40 – Introduction to the Episode and Guest: Marcel introduces Michael Wark and his expertise in finance for agencies. 00:40-01:00 – Michael’s Background and Passion for Agency Finance: Michael shares his excitement for the topic and his background in financial services. 01:00-01:45 – The Role of a Virtual CFO for Agenc…
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E341: Your plan for getting on podcasts successfully – with Christina Lenkowski
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Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts.In 2019, after 13 years working in the PR realm, Christina discovered what being a …
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How to Increase Tax Efficiency in Your Agency, With Craig Cody
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Points of Interest 0:00-1:20 - Introduction to Craig Cody, a tax strategy expert focused on helping agencies pay less tax. 1:21-2:12 - The unique focus of tax planning for marketing agencies. 2:13-3:04 - The role of business model in tax planning for agencies. 3:05-4:29 - Understanding the tax code and the importance of tax planning. 4:30-5:45 - Th…
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How to Create Process Without Killing Creativity, With Rob Sayles
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00:00 – 00:18 – Introduction and background information on Rob’s 25 years of experience in the agency industry. 03:15 – 05:05 – Rob shares his experience transitioning into the digital industry and the challenges faced in the early years. 08:22 – 13:02 – Rob shares two crazy experiences from his time in the digital industry, including a major websi…
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E340: Getting through early agency years and on to mastering sales – with Jonathan Hinshaw
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Jonathan Hinshaw is an integral part of the UGURUS business. He’s mentored over 500 members, he owned a 7-figure agency called EBWAY, he’s produced courses with us, and has also had a very successful sales career outside the agency space, selling over $750 million in products in the car and motorsports space. We’re now happy to have him as part of …
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E339: How to find best-fit clients and the right niche – with Corey Quinn
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Corey Quinn is the former CMO of Scorpion and now a dedicated agency coach. Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of Anyone, Not Everyone, a comprehensive guide for …
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Mastering Utilization and Capacity Planning for Agency Profits
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0:00-2:00 – Introduction to the solo cast episode focusing on utilization rates, emphasizing its significance for agencies. 2:00-6:00 – Historical context of utilization, highlighting its relevance in the billable hour era and its evolving role in the modern agency landscape. 6:00-11:30 – Challenges in measuring utilization, emphasizing variations …
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E338: From selling an agency to starting an M&A firm – with David Rodnitzky
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David Rodnitzky is the founder of Agentic Shift, a consulting firm that helps marketing agency founders through the mergers and acquisitions process.Prior to Agentic Shift, David founded 3Q Digital. He grew 3Q from one person in a coffee shop to more than 325 people in 11 offices, managing more than $2 billion of online media spend.…
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E337: The evolution from freelancer to a major success story – with Nate Freedman
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Nate Freedman is the CEO of Tech Pro Marketing, a leading marketing agency in the IT services space. He is also the co-founder of Creative IT Agency, the ONLY IT support and cybersecurity company specifically dedicated to helping digital agencies with their IT problems.He is also a UGURUS mentor and longtime member.…
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How to Level Up Your Leadership as an Agency Owner, With Karl Sakas
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Points of Interest 0:00-0:22 - Intro & background of guests and their expertise 0:21-1:22 - Four stages of day-to-day involvement in an agency 1:23-1:18 - Six agency roles to consider delegating 2:20-5:05 - Clarifying swim lanes to define roles and responsibilities 5:08-10:10 - Values, goals, and resources for decision-making 10:11-11:00 - Developi…
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E336: Protect yourself and your customers with smart legal policies – with Hans Skillrud
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Hans Skillrud is the co-founder and VP of Termageddon, an auto-updating website policies solution created for agency owners and their clients. Termageddon has generated over 50,000 website policies for its customers, and their agency partner program has helped agencies around the world make more than $1,000,000 in combined annual recurring.…
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E335: Positioning your agency for exit – with David C Baker
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David C. Baker is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written five books, including his latest book titled, The Business of Expertise.Baker has advised over 900 firms, was the keynote speaker at conferences in 30 countries, and his work has been discussed in dozens of international publications.The New Yor…
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How to Find Agency Success with 3rd Party Partnerships, With Tim Burke
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Points of Interest 00:00 - 00:15: Introduction 00:43 - 01:17: Significance of shared values and building relationships beyond transactions. 01:17 - 01:37: Agency's role as an extension of the client and factors contributing to successful partnerships. 15:03 - 15:54: Critical aspects of successful engagements and the role of expectations in sales re…
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E334: How to build your agency culture so you can travel the world – with Marama Carmichael
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Marama owns Oracle Tree, a digital agency in Australia. She has decades of business experience and has spent extensive time mentoring, including for UGURUS. Her recent best-selling book, Fixing Frankenstein, is available now.In this episode, we discuss how she’s built a successful agency that fits HER lifestyle.…
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E333: From a massive revenue hit to successfully embracing A.I. – with Aaron Wrixon
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Aaron Wrixon has been shaping words into strategic narratives since the late 90s—and has been paid for writing well over 8 million words. That's the equivalent of more than 13 copies of War and Peace.He runs WRIXON, a copy, content, and digital marketing agency that has helped agencies and their clients grow in more than 120 industries throughout t…
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The 3 Steps for Creating Clarity in Your Agency Operations, With Melissa Morris
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Points of Interest 0:00 - 2:26 - Introduction: Marcel introduces Melissa Morris and her background. 2:26 - 4:48 - Importance of Operations: Discussion about the role of operations in agency success. 4:48 - 8:21 - Common Challenges: Melissa talks about common challenges agencies face. 8:21 - 11:30- The Scope Creep Issue: Marcel discusses the issue o…
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E332: Dig Deep and Embrace the Next Great Idea – With Dan Russell
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Dan Russell is the founder of Hama, a social network for the personal growth community. As the leader and gatekeeper of Hama, Dan helps organize experiences and content that help community members move forward in their personal growth journeys.저자 UGURUS Hosted by Brent Weaver
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E331: Leading the Brilliant Rebellion – With Melanie Spring
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Melanie Spring is a Fairy Guidemother and leader of The Brilliant Rebellion. She works with humans who know they were made for more by giving them the tools to find the answers they already have and guiding them to live their best lives through their careers and businesses.저자 UGURUS Hosted by Brent Weaver
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How to Scale an Agency That Grows Without You, with Mandi Ellefson
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00:00 – 00:32: Introduction and background of the guest, Mandi Ellefson. 00:32 – 03:42: Discussing the challenges faced by service-based businesses, especially agencies, in scaling beyond $1 million. 03:42 – 07:38: Importance of creating an “irresistible offer” to enhance scalability and overcome common obstacles. 07:38 – 12:12: Exploring the conce…
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E330: Thriving in Spite of Major Challenges with Smart Delegation
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Natasha Golinsky is a custom web design and development agency owner with 20+ years of experience as an entrepreneur. Natasha is also a “Women of Influence Canada” 2-time nominee and mom of 3 who loves salsa dancing.저자 UGURUS Hosted by Brent Weaver
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Increasing Agency Profits With Client Lifetime Value, With Robert Patin
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Robert Patin is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. Robert is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. He is a two-time international best-selling author and is passionate about sha…
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E329: How to Manage Your Payment System – With Reed Switzer
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Reed Switzer is an entrepreneur and rising product leader in the financial technology space. He left the Wharton School of Business to build Hopscotch, a B2B payments platform focused on helping small businesses succeed. Prior to Hopscotch, Reed served as Director of Operations at a music streaming startup led by the former CFO of Combs Enterprises…
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E328 Playing the Long Game: How to Foster Relationships and Keep Top-of-Mind – With Manish
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Manish Dudharejia is the wizard of E2M. He has over 15 years of experience in the Digital Agency space, working closely with lots of different people associated with technology, entrepreneurship, and digital marketing. E2M helps Digital agencies solve bandwidth problems with their strategic white-label services. They have a team of over 180+ vetted…
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E327 From Hockey to Coaching Incredible Mindsets – With Gavin McHale
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Gavin McHale — Gavin’s a success coach at the Early To Rise team. As a former hockey player, he followed all the rules. When he started personal training, he had big aspirations, just like his hockey career. As he tried to build his business, he realized that he was the one holding himself back from success. Through mindset work, Gavin was able to …
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Mastering the Art of Hiring: How to Find the Perfect Freelancers for Your Agency, With Emily Hunkler
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QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
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E326 Create Your Perfect Life With the Power of Planning – With Craig Ballantyne
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Craig Ballantyne is the author of The Perfect Day Formula and The Perfect Week Formula, and has been featured in Forbes, Entrepreneur, Inc., GQ (with a story), Men’s Health, and others. He started as a personal trainer and has evolved into a wildly successful entrepreneur across a myriad of industries. He’s helping people with discipline and produc…
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E325 Turn 'No' into 'Yes': An Expert Guide to Tackling Sales Objections – With Joe Marcoux
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Joe Marcoux is someone who is a master of sales objections - the “Sales Sensei”. He has a two-step approach that will help you overcome all objections. He is the founder of the S.O.S. Dojo (the Sales Objection System). Joe and his team of Black Belts help business owners and their teams become confident communicators by creating Buying Conversation…
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Growing Your Agency Through Acquisition, With Chris Moore
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QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the…
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