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Ad Speaks Houston takes you behind the scenes with the people and programs that make the American Advertising Federation - Houston Chapter (AAF-Houston) one of the top Ad Clubs in the country. Great conversations about how this club reaches a broad base of multi-cultural creatives and marketing professionals, and how it continues to lead the way in membership and growth.
 
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In a town called Houston, not that long ago, a few guys put together one of the best doggone creative houses on the planet. They named it Radio Works, and the rest is advertising history. We can still learn a lot from these "old dogs". It's time to go to class.저자 American Advertising Federation - Houston Chapter
 
NSAC is the National Student Advertising Competition, where more than 2000 college students create a strategic advertising/marketing campaign for a corporate client. This year it's Oculus, from Facebook. Walking away with honors is so much more than a cash prize. It's affirmation of qualification, and it's really fun. So what are you waiting for?…
 
Steve Pacheco President/CEO of AAF, Ann Iverson, brand builder and inspiring team leader, Helen Lavelle "Painter with a Purpose", and Steve Hall, a consistent supporter of education in advertising, all have something in common. They LOVE this industry, and give back to it with over the top devotion. This is how it's done.…
 
From Bozell and Jacobs, to FKM, to Oxford Ideaz, Suzie Jennings has a love affair with advertising, and a creative attitude that has given her bragging rights, and a few awards along the way. For those of us who have never worked a day in our lives, because we're doing what we love best, Suzie's story will encourage you, and make you smile.…
 
This is a conversation with the talented collective of passionate young communication professionals who make up Ad2 Houston. These are the building blocks of our future and you'll be inspired to hear their story. Guido Falconi and his team show us that even in a pandemic, you CAN get things done.저자 American Advertising Federation - Houston Chapter
 
Once a year, the American Advertising Federation recognizes individuals whose commitment to diversity and inclusion is evident through their creative work, organization-wide and industry-wide initiatives. This year, Houston took home the honors because of two incredible people. Alex and Cathy Lopez-Negrete were named Mosaic Champions. Yeah, there i…
 
We have The "A" Team of advertising professionals at AAFH, and this past year we really did make lemonade out of lemons. What you will hear in this year-end wrap, is how our club came together in a way that made the needle move for our city and our industry. If you're looking for a little sunshine, you'll find it here. Ad Speaks Houston is an audio…
 
Dionna Widder is the Chief Revenue Officer with the Houston Dynamo/Houston Dash. Alexandra is the Manager of Baseball Administration with the Houston Astros. So how do you keep players and fans engaged? It goes well beyond the cardboard cutouts in the stands and Dionna and Alexandra bring us up to date on what to expect as we move into 2021. Ad Spe…
 
So, 2020, a year to remember. Has the client conversation changed? Has your approach to advertising changed? And how can we use data to adjust to our new normal? EffecTV is poised to help get answers to those challenges. Ad Speaks Houston is an audio production of Radio Lounge, a Houston voiceover training and Houston podcast recording studio.…
 
You do a great job for your clients, but you can't even muster a great elevator speech for your agency. There might be a catchy phrase that you spent months creating, but when it comes down to attracting new clients, you head to your favorite bar for drinks and a conversation. There must be a better way. Well, there is. Ad Speaks Houston is an audi…
 
The headline says "Be the Change, Start to Build Your Dream Career Here", and even as we transition to a virtual event, the opportunities to learn, to network, and to grab an incredible experience is right there. 3 days dedicated to the people who are the future of our industry. If you've participated before, or if you have never been a part of thi…
 
Tracy Anne Hart was destined to be a photographer and has followed that road since 1981. Her photos are sought after pieces of art and her new book is something that every SRV fan should have in their library. The Austin Chronicle put it this way: "In these pixels the music verges on deafening, but these photographs will burn into your frontal lobe…
 
Building awareness with high-reach campaign strategies remains critical for all advertisers to stay top of mind. Effectv has uncovered six key strategies for maximizing reach, and campaign success. We discuss their new whitepaper, "Data Builds Brands" and how advertisers can focus on a strategy that delivers positive results. Ad Speaks Houston is a…
 
As part of our new virtual world, AAF Houston did a free webinar featuring Nikki. The hour long event taught us what it takes to develop effective copy writing and powerful yet strategic creative that leads to the always sought after ROI. This podcast touched on everything from our new behavior with COVID19, to collaboration and confidence. In spit…
 
We miss the face-to-face smiles and handshakes. We miss the taste of a cold beverage and a good conversation. We miss the feel of a room full of ad folks and the community of our industry. Because our industry is filled with people who absolutely love what they do, every day. So when COVID19 came to visit our lives, we had to adjust how we do thing…
 
When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. YouTube with 2 billion users worldwide is the ultimate destination for online video. Learn about the power of YouTube In the customer journey and the best way to harness it as marketers and creators. Register for this free we…
 
With our podcasts we cover a wide range of advertising issues and trends, but we felt that at this time, we needed to focus more on our culture and how we might work better, together. On behalf of Valentina, Sonny, Alvin and Ray, we hope this conversation inspires you to seriously consider how YOU can make that happen. Ad Speaks Houston is an audio…
 
Larry Kelley teaches the art of advertising, writes incredible books, lots of books, and through his efforts you will see how a passion for our industry allowed him to love the journey. Larry is a board member of AAF-Houston, and a former EVP at the mega Houston agency, FKM. We joked about the number of books he has written on advertising, that he …
 
When you think about advertising, outdoor continues to maintain a unique way to engage business, and this business goes back to the stone age. Fast forward to #digitalboards and #programaticboards, and you find that this stone age concept has really kept pace with today's diverse #advertising platforms. This is program number 4 in our series on COV…
 
Allen said he dropped by the agency last week and picked up a roll of paper towels but left the toilet paper, just in case somebody needed it. At Brivic Media their philosophy is simple, "take care of the basics and pay attention to detail". Sure, COVID19 has turned the #advertising world upside down, but when you know how to respond and have the p…
 
So what are you doing right now to speak to your clients? Or, have you gone silent as you wait to see what will happen next? Bad idea. Sure, we're now wearing masks, at least most of us are, but you can clearly maintain connectivity with your clients even when it's not face to face. #Digitalmarketing technology is shining right now, and Brian gives…
 
CORE Detail is a #commercialprinter centered on high-end projects from design, to creation to distribution. While business has adapted to a different way of getting the word out in various print platforms, in this case, CORE is well-positioned to address the current printing needs. Kent shares his thoughts on what's happening now and what's ahead. …
 
We sat down for a conversation with Valentina Gomez Bravo of Bunker +58, a branding agency here in Houston. From using your brand values as a compass to consistency and timing, to having a conversation that is relevant to your audience, we are sharing a few gems that will help your business do a better job of keeping the connection with your busine…
 
Our lives have been disrupted like never before. From the cancellation of the Houston Livestock Show and Rodeo to sporting events and our day-to-day life as what we used to call "normal. Our new normal is practicing safe behaviors and reaching for a new level of patience in our daily lives. COVID-19 has also disrupted the advertising industry. List…
 
Diversity and inclusion have been a recent hot topic in the advertising industry, but since 1990, Gilbreath Communications has practiced this valuable exercise as it relates to the agency and its clients. On their website is the best description of how this happens. It's a quote from Maya Angelou and it says "we should all know that diversity makes…
 
Sure, there is the advertising connection, but what paves the foundation for a Mosaic award winner goes much deeper than the message. All of the award winners share the same passion for a greater understanding of the importance of diversity and inclusion from the eyes and ears they reach through advertising and marketing, to the culture within each…
 
Advertising and marketing never stays the same, or sits still, and with a digital mix, it's no longer only about the story, it's more about the emotional connection with the brand. Tony Sharpe, Creative Director at Tony Sharpe TV, Judy Thompson, principal at WORD and Javier Martinez, Creative Director at RUMBO were the perfect mix to fill us in on …
 
Both Joni and Dwight are passionate about Houston, our advertising community, and the annual event that lets the best of the best shine. Joni and Dwight are AAFH board members and when you see what goes into just one night of celebration it's hard to imagine how the ADDY Awards team gets it all right. So many moving parts and like any other awards …
 
One of the coolest things that happens this time of year in Houston is the Houston Auto Show. This show is driven by HADA and covers 800,000 square feet of everything automotive. RoShelle gave us a sneak peak of what visitors can expect; everything from EV's to taking a personal test drive in cars that are made to be driven. We also talked about th…
 
With The American Advertising Awards quickly coming up, Joni Verdina fills us in on plans for the big party. Valentina Gomez Bravo talks about her experiences with Student Conference both as a student and a judge. John Manlove and Leah Howard give us a sneak peak at some of the great programs in the new year and Alvin Wright talks about the AAF clu…
 
People love AAFH. They also love the incredible things we do. This new approach to membership was designed for the small shops to the big agencies, and because it's an all-inclusive approach, it makes more sense as a budget decision. Joe Biondi is one of our newest board members and his team has put together this new membership initiative. Watch th…
 
The headline reads "A campaign should take you somewhere new, someplace you haven't been before", and that is exactly what drives John Manlove at his agency, his role in AAFH and in his life. John is always focused on "what if", and thus far we are excited about his leadership and what is ahead for the coming year. John is also a teacher of Texas h…
 
What I like most about our AAFH Board, is the diversity of talent. The ideas are always off the charts. You might call this board a Super Agency because so many folks drive momentum and are never okay with "as-is". John Del Tatto brings a tremendous amount of expertise on brands including Whataburger and Chick-Fil-A, Dwight Douthit is a life-member…
 
Do you have to love what you do to be really great at it? We think so. When you hear Joe's story you'll catch what we're saying. With a family bloodline that dates back to the golden days of Top 40 Radio, Joe was born to do this kind of stuff. And he's done it all, from on-air to sales, marketing and management. Joe has a passion for radio,and as a…
 
There's a different approach to marketing and advertising when you add the title of former college professor. It becomes much richer when you add fluency in both English and Spanish. Valentina says brands have a personality, much like a person, and every brand is unique. Therefore, every brand message becomes unique. Bunker 58 takes today's technol…
 
A club - any club - is defined by its leadership. Just as Joe was passing the gavel to our new AAF-Houston Chairman, John Manlove, we got together with the guys to get their perspective of the year. We also had a chance to get to know John a little better. John was the program chair for our very successful Trailblazer Awards program. John brings ye…
 
This is not your Mother's "Old School" marketing. This is "Content Marketing" and as you play with the big boys, there are some things you should know before you get started. Here's a wake-up call. Nobody cares about your product, they only care about their problems and how your product or service can solve those problems. Do you know how to dig de…
 
We love the opportunity to showcase our AAF-Houston members, and this interview with Jackie Dryden is a lesson in getting your brand out there, so its understood, believed and your brand advocates are telling everyone. It's really not that hard if you follow her seven steps. There won't be a test at the end, but there just might be a benefit for yo…
 
He came to speak to the winners at the AEFH Scholarship Awards Luncheon, held annually as part of the American Advertising Federation Houston's educational outreach efforts. Jim McIngvale gave the room a whole bunch more about life in general, and how a focused attitude can beat the ups and downs the world deals out. He taught us how to "shine a li…
 
So what if Houston grabbed a World Cup Soccer Championship for our city in 2026? That would be beyond pretty cool. It just might happen, and the folks that can do that, like Chris Canetti, Brian Ching, and Alex Lopez Negrete will tell us what's being done right now to make it happen. Join AAFH at our May 15th Luncheon to find out. And head to the K…
 
Advertising has moved well beyond the traditional channels. Question is, how smart is the agency handling your business? T2O takes marketing to the next level and they do it on a global scale. Their mantra is called POET: paid, owned, earned and technology, which translates into a team of professionals that understand the "new" way to move the need…
 
Paul W. Hobby isn't one to waste time. The American Ad Federation named him our 2019 Trailblazer Award Honoree. And we did it in Texas grand style with live music from Texas Troubadour Shake Russell. One of Paul's biggest and latest accomplishments was to lasso a magazine that had lost its way, and to bring it back home to Texas. As the CEO of Texa…
 
In 2016 Paul Hobby spearheaded the acquisition of Texas Monthly Magazine, bringing the iconic publication back to Texas. Paul has also served as Chairman of the Greater Houston Partnership, the Houston branch of the Federal Reserve Bank of Dallas and the Texas Business Hall of Fame. His story is more about what it takes to dream, to lead, and to ac…
 
AAF Houston is on its way to setting a new record for membership with a vibrant and diverse club that is constantly creating new opportunities to engage with the people of our industry. With a 35% increase in membership since the start of the new club year, AAF Houston is well on its way. Listen and learn about activities and member discounts that …
 
What makes Ad2 Houston the desired destination for young communications professionals? Could be the cool stuff that goes along with membership. Whether you're a college student trying to figure it out, young professional learning the advertising ropes, or a trailblazer climbing your way to the top, you'll find folks like you and positive energy tha…
 
Dedicating Resources to Employees of Advertising and Media (DREAM) Fund is a nonprofit foundation and the support link to the community of advertising, public relations, and media professionals across the Southwest. They exist to aid colleagues – in Texas, Oklahoma, New Mexico, Arkansas, and Louisiana – through financial assistance and emotional su…
 
Coming off a very successful American Advertising Awards event, we get to chat with AAF-Houston Chairman Joe Cesaratto on his thoughts for the coming year. AAF-Houston has addressed challenges with a positive team spirit and as we roll into 2019, Joe shares his vision to carry out the many programs and events on his to-do list. Number one priority …
 
At Corporate Cupid those interested in exploring the advertising and marketing industry, get to sit face to face with pros in our industry. These 5-minute interviews give participants the chance to strut their stuff with top advertising and marketing executives in a speed dating style interview. This is much more than just an interview event. Stude…
 
Playing various roles, from behind the scenes to former Chairman, Anne Mrok-Smith has been an important part of AAF-Houston since 1976. Ad Speaks Houston is a production of Radio Lounge a Houston audio production studio, Houston podcast studio, and Houston voiceover training resource.저자 American Advertising Federation - Houston Chapter
 
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