In this episode, Shanika discusses the essentials of becoming a good writer. From the planning stage to the writing process, Shanika provides her own insights into the writing process, and how we as writers can maximize our writing skills to create strong pieces of writing. Shanika P. Carter, Principal Consultant of The Write Flow & Vibe, LLC, is a…

Maddie Odle is an account manager at 8THIRTYFOUR Integrated Communications. Before joining the 8THIRTYFOUR team, she had spent nearly a decade in the news industry.In this episode, Listen to Maddie’s story about transitioning from news, to the 8THIRTYFOUR team. As well as, how she uses her experience from the news industry in the PR space. Maddie a…

In this episode, learn about the education sector, as Allison and Hannah discuss creating healthy relationships, and their journies into the education sector. Learn if you would be interested in higher education marketing and PR and a what the typical day of Allison and Hannah looks like. Allison Lanier, Director of Client Engagement at GMB:Allison…

She’s back! And ready to discuss the basics of the modern young professional, Remote Work, and Interning! Join us as Amberly takes us through the highs and lows of her work day at home talking about how she disconnects from her job, and her journey to Fischtank PR. Amberly is a young professional currently living in Madison, WI. She’s an alumna of …

Are you interested in writing on issues that you are passionate about? Kari Porter writes about issues she is passionate about, regarding Women’s Health and issues affecting the LGBTQ+. Join us for this episode, and learn about activism in communications, and why representation matters so much!Kari Porter is an Associate Director of Communications …

Welcome back, Emma Nelson! As our past chapter president and podcast director, Emma delivers some PR insights into her position at 8ThirtyFour. She reflects on her time as a student and shares some secrets for those transitioning into the workforce. Additionally, Emma provides some valuable life lessons to keep in mind.Connect with Emma:LinkedIn: h…

In this episode, we hear from Jason, a thriving entrepreneur in the advertising industry. He talks about his background, career journey, and what led him into the industry. Jason also provides advice for students interested in pursuing a career in advertising or business.Also discussed was Jason's dedication to sustainability and why it's a crucial…

Happy Birthday GVPRSSA! What better way to celebrate than with the First President of GVPRSSA, Brad Back? Listen in as Brad discusses our chapter's history, life after college, and life returning as a professor at Grand Valley!Connect with Brad:LinkedIn: https://www.linkedin.com/in/bradback/Follow GVPRSSA:Website: https://gvprssa.com/Instagram: @gv…

After working for other PR Firms, Barrie Cohen was ready to take matters into her own hands. Hear about how she moved across the country and started her own Public Relations Firm, based in Denver Colorado. Barrie works with various clients and uplifts woman-owned businesses. Interested in owning your own firm one day? This episode may be the place …

With the new year up-and-coming, it is time for some changes! Listen to Olivia Dolley talk about what's next. Thank you for listening to PR Hangover! Have any other questions? Shoot an email to gv.prssa@gmail.com. We would love to get in touch. Connect with Dominic:LinkedIn: https://www.linkedin.com/in/dominic-asam-60224424a/Connect with Olivia:Lin…

Wondering if corporate or agency life is the right path for you? This week’s episode of PR Hangover features Angela Klinske, a public relations professional specializing in healthcare. With more than 25 years of experience, Angela has previously worked as a senior director at a local, leading PR firm, as well as served as Director of PR and Externa…

Want to learn more about the impact of identifying with a disability? This week we are joined by Meryl Evans, a professional speaker and trainer, digital marketing pro, and author of Brilliant Outlook Pocketbook and the co-author of Adapting to Web Standards: CSS and Ajax for Big Sites. She has done a TEDx Talk and has been quoted in the Wall Stree…

We all know DEI is important but what does it actually look like? Listen to learn more about Joseph Tateoka, the Senior Vice President of learning and development at Edelman and an Adjunct Professor for the School of Communications at Depaul University. He is passionate about DEI and advocating for individuals through raising awareness and educatio…

Social media marketing is more than just a picture and caption. This week, we will dive deeper into social media marketing, landing that internship, and finding your creative process. Lauren Freund is here to speak about her experiences with social media marketing and her education in advertising and public relations. Lauren has previous experience…

8THIRTYFOUR launched the application for their annual scholarship named the Small Biz 4 Equality. This scholarship is specifically for GVSU students in the School of Communications who are part of and support the LGBTQIA+ community.One applicant will be awarded a generous $5,000. Students can learn more and apply for the Scholarship online after lo…

Don Kern is an adventure runner, IT Consultant, freelance writer, and the director of the Metro Health Grand Rapids Marathon. He has run over 325 marathons or longer races, in each of the fifty states of the USA twice, in thirty-two countries, and at both the North and South Pole. As an avid adventurer and public speaker, he continues to share a pa…

The final episode of the student series features Cayman Handley and Vrinda Agarwal.Cayman is originally from the suburbs of Atlanta where he currently attends Kennesaw State University, seeking a bachelor's degree in public relations. He currently is interning with the Development Department of the Boy Scouts of America.He looks up to influences li…

This week's episode of PR Hangover features GV Students, Maddie Zimmerman and Madey Lutenski. Both students are involved with GrandPR and PRSSA. Dedicated to their studies and passionate about their niche PR specialties, this week we learn about advocacy and insight into influencer marketing. Maddie Zimmerman is a junior majoring in Advertising and…

This week we welcome Sarah Dudinetz, a GVSU AD/PR Alumni and previous PR Hangover Podcast Host. Sarah Dudinetz is currently working as the Social Media Specialist in University Communications for GVSU, managing all of the university's social media channels. Having graduated from GVSU in 2020 with a B.S. in Advertising and Public Relations and minor…

In this week's episode of PR Hangover, we will learn about National Millennial and Gen Z Community and the recent opportunity it provided for members to attend Los Angeles, and the potential it holds for young professionals. These opportunities would not have been possible without Bill Imada and the connection he has made with the National Millenni…

Are you a transfer student worried you are too late in getting involved with your majors' extracurriculars? Good news, it's never too late. This week's episode features Alex Lucaj, a transfer student-athlete from the University of Concordia Ann Arbor, who shares her experiences on how she took initiative to get involved in PRSSA and how you can too…

Are you thinking about agency life but you're unsure of what it might hold? This week, I spoke with Jeremy Witt, a GVSU Alumni who graduated in 2016. Jeremy is a Public Relations Senior Associate at Lambert, based out of the Grand Rapids office. He primarily supports Lambert’s education/social impact clients, which include a mix of schools and nonp…

Are you interested in becoming a content creator? This week we were joined by Mak Smith, a full-time content creator, and life coach. Previously, Mak worked as a chemical engineer in Los Angeles. For a time in her life, she was living from a van and competing in OCR (obstacle course racing), training for the CrossFit games, ultra-marathon running, …

Have you been struggling with finding ways to gain visibility? You might be wondering, how do certain companies or organizations end up in the top recommendation on search engines. This past week GV PRSSA had the privilege of hosting digital performance specialists in SEO (search engine optimization), Delaney MacKenzie and Riley Holbrook, two profe…

Bill is founder, chairman and chief connectivity officer of IW Group, a minority-­‐ owned and operated advertising, marketing and communications agency focusing on the growing multicultural markets. For more than 25 years, Bill has represented some of the top domestic and global companies, including American Airlines, Coca-­‐Cola, Fox, General Moto…

Allie Hembree Martin is a visibility expert and owner of Fame and Fortune. She works with female entrepreneurs to elevate their brands and gain credibility and cash through proactive public relations and strategic social media. She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International Spa Association. She also…

Jessica Toscano (she/her/hers) is the founder and editor-in-chief of the digital unisex lifestyle publication IntrigueMag, where she covers health and sexual wellness, self-care, and other aspects of lifestyle. She's also a regular contributor to Cosmopolitan, Health, SELF, and other outlets.Jessica is joining us to offer us some advice on how she …

Are you wondering what it takes to enter the world of real estate? This week we hear from Jon Roosen, a Saginaw Valley State University Alumni, who has an undergraduate degree in Human Biology. He stresses the importance of listening to your heart and pursuing what makes you happy for the most successful outcome. He currently resides in Knoxville T…

So you’ve thought about starting your own business but don’t know where or how to start? Through this episode, I spoke with Russell Climie, a Professional Photographer, and co-owner of his very own, Tiberius Images. Russell discusses the business that he has established all throughout West Michigan with his wife and co-owner, Rebecca. He also discu…

Diving into the Mantra of: “Life, Liberty, and Pie” Ellie currently lives in Traverse City, Michigan as the digital marketing specialist at Cherry Republic's headquarters. Previously, she lived in Washington, DC after graduating from Grand Valley with a degree in Advertising and Public Relations where she was the communications specialist at the Na…

This week we will learn about Nyah Hodges (she/her/hers): a Public Relations Specialist who currently utilizes her strategic communication skills as an Associate Corporate Communication Specialist at Dow Chemical’s Global Headquarters. Through this episode, we will learn about Nyah and how her corporation prioritizes a safe workspace by implementin…

This week features a previous GVSU Alum. Morgan is a communications and public relations professional based in Chicago. She specializes in digital communications, social media marketing, and content creation.Morgan is currently the Communications Manager for the Illinois Supreme Court. Through this position, Morgan is responsible for providing ongo…

You've heard his voice all year long but how well do you really know Brady Mills? If you didn’t know already, Brady was the previous host of PR Hangover. He is an individual who does everything with intention and his dedication and perseverance will guide him to success. Brady is an incoming senior at Grand Valley State University where he studies …

When David Robinson first set foot on the red carpet as a volunteer, he knew he’d be back for more. Today, he is a successful publicist working with academy award-winning films and renowned gospel artists, conducting media relations and marketing for his clients. (Plus, he’s a GVSU alum!)But the journey from West Michigan to Atlanta did not happen …

This influencer marketer knows her industry front and back... literally. Why? Because she’s an influencer herself.Ayanna Bozeman (AKA Ayanna Alexis) is an Abercrombie & Fitch influencer marketing specialist who has quite the following of her own, creating lifestyle and fashion content for audiences on Youtube, Instagram, and TikTok. Ayanna joins th…

There’s more to employee advocacy than meets the eye. Brandi Boatner, a PR veteran working in digital and employee advocacy at IBM, is an advocate for people, company, and career. A former PRSA president with years in the public relations world, Brandi knows the ropes of both external and internal strategic communications.In this episode, we discus…

PR pros and journalists, despite key differences in their approach, have a lot in common. So how can these two distinct roles work together to advocate for community members in difficult situations where the wellbeing of communities is at stake?Bryce Huffman, a reporter and producer for BridgeDetroit, has interacted with many communications profess…

There are already hundreds of tools in a PR pro's arsenal. Why care about podcasting? Robert Johnson, a seasoned podcaster and public relations practitioner, shares just how impactful a podcast can be for clients. No matter the industry, there is space for a podcast if a brand can execute it effectively. As a host and producer of PR industry podcas…

What does it take to work at a world-renowned agency? GVSU alumna Melissa Albano is an assistant account executive at Edelman, an agency that has ranked #1 of Global PR Firms. Clearly, she’s doing something correctly. So what’s her “it” factor?Join Melissa as she shares her journey of joining Edelman, her client work with Taco Bell, transitioning f…

What College Can’t Teach You: A Post-grad Conversation (w/ Allison Canter, Carson Kunnen, and Morgan Layne)Some things can’t be taught in school. The awkwardness of settling into the ‘real world’ after college is one of those things. Today, recent GVSU Advertising and Public Relations graduates Allison Canter, Carson Kunnen, and Morgan Layne share …

Dr. Adrienne Wallace knows busyness–and the anxiety that comes with it–all too well. As a professor, an advisor, a digital marketing strategist, and a writer (and much more), she has a lot on her plate. So where do rest and relaxation fit in? Adrienne shares her experience and offers advice on taking effective and healthy breaks, managing anxiety, …

What’s it like to run a renowned national organization while simultaneously living the student life? It’s no small feat, but with initiative, time management, and effective leadership, Rachel and Cat make it look easy.Rachel Meltzer, PRSSA National President, and Cat Kalageros, PRSSA National VP of Brand Engagement discuss their roles on the nation…

Dr. LaShonda Eaddy, APR, Ph.D. isn’t afraid of research. In fact, she embraces it, teaching her students daily how to apply scholarship to the field of Public Relations. A self-proclaimed “practitioner scholar,” Dr. Eaddy has devoted her career to breaking down the barriers between academics and PR pros. So what exactly is an APR certification? Is …

“I didn’t know I could have a career in professional sports,” says Brooklyn McDaniels, Sponsorship and Partnership Coordinator for the NFL. As a self-dubbed small-town girl with a big city personality, Brooklyn has found her role at the NFL in New York City to be rewarding in both personal and professional aspects. Brooklyn attributes her success t…

She’s an artist, a strategist, and a top notch communicator. Brooke Rosier, Global Marketing Specialist for Amway’s brand, Artistry, does more than cosmetic branding. Using her skills as a painter and an artist, she crafts creative and strategic campaigns for customers around the world. Brooke also invests her spare time in local nonprofit Lions & …

What is community relations? It’s listening, and it’s building trust. Jennifer Pascua, Lead of Community Relations for Spectrum Health, has years of experience under her belt in news reporting, freelancing, and most recently, corporate communications. Today, she imparts her wisdom to listeners.Tune in as we talk communications tactics; community pa…

Asking foundational questions is scary. We Ad/PR students have all been there, felt that, and regretted not posing the big questions at the beginning of our studies. So, here we are: upperclassmen asking the questions so you don’t have to.In this episode, we cover 5 questions that first-year students are asking:1. What made you want to go into PR/m…

His work “literally saves the lives of children.” Does it get better than that?Juan Fernandez, VP of Marketing and Communications at Bethany Christian Services, has vast experience in the nonprofit communications field. From teaching in Costa Rica to managing communication and marketing at an international organization, Juan has done it all, and he…

Let’s face it: stocks, markets, and investments are intimidating for too many students and pros. They don't have to be. In fact, there are expansive opportunities in the world of investments - even for creatives.Join Mike Houston, Managing Director and Partner at Lambert, as he helps listeners conquer market hesitancy and understand Investor Relati…

“Our people tell our story best.”-Uncover the hidden gem of government communications as David Green, Director of Communications for the City of Grand Rapids, reveals how he has found public sector work to be a rewarding and impactful career. Join David as he discusses the intersection of his passions and careers, public relations for cities and th…