Strategy Bridge 공개
[search 0]

Download the App!

show episodes
 
A podcast on strategy, goals, and growth. With the industry’s experts and greatest thought-leaders, we'll cover topics on Objectives & Key Results (OKRs), Key Performance Indicators (KPIs), strategy and everything in-between. This podcast is brought to you by Perdoo: a powerful goal management platform that helps organizations bridge the strategy-execution gap and deliver results that matter. For more information about Perdoo, head over to: www.perdoo.com.
 
The BBU Podcast is a weekly podcast that teaches purposeful women how to be uncompromising in their faith, business, and total life success with God as the CEO. Get ready to be empowered, emboldened, and receive divine strategy to fulfill God’s plan for your life and business. Your host + sister in Christ and success, Tatum Temia Ayomike, is an award-winning entrepreneur, executive producer, author and devoted Christian who has committed her life to help women bridge the gap between faith an ...
 
The Lion Legacy podcast uncovers stories of Penn State University alumni and their compelling professional and personal journeys. Founded by 2004 graduates and great friends - Jared Melzer and Ross Weisbrot - the duo interviews guests from wide-ranging career industries and dives into how Penn State has prepared them for growth and success.
 
Marketing Trends is your #1 podcast for news that matters about marketing and marketing technology. Twice a week you’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.
 
Sellers Space is a sales podcast. It is the number one sales podcast in Africa. This focuses on getting people to understand sales, help them sell better and make money through selling. The podcast shares processes, techniques, strategies and tips on improving sales. This podcast is for entrepreneurs, sales professionals and network marketers. The podcast came as a result of seeing that many people don’t have structured and planned approach to their selling. This is made to bridge that gap a ...
 
Loading …
show series
 
In the years following the First World War, the Italian fascist movement appropriated the symbol of the veteran as a new revolutionary political force. In this episode of the Strategy Bridge Podcast we talk about the fascist myth of the veteran with Dr. Angel Alcalde. Alcalde is the author of “War Veterans and Fascism in Interwar Europe” and is a l…
 
The term, ‘content is king,’ has never been more true than it is today. But while marketers are racing to simply come up with effective content at the speed that consumers expect, there is also a struggle to produce and scale that content across all of the various channels that exist today. “It's less about costs, and it's more about speed and agil…
 
This award winning campaign is a terrific example of how what we produce as an industry can be more effective when it makes us check and discover our own biases without telling us we should. Adam&EveDDB's Creative Director Selma Ahmed and Planning Director David Mortimer talk us through the thinking that led to this Channel 4 Diversity in Advertisi…
 
1984 and 1989 Penn State graduate, Dr. Cedric Bryant, has always found ways to get people moving for a healthier lifestyle. From academia to StairMaster and now the American Council of Exercise (ACE), Dr. Bryant's impact on the industry and people everywhere has earned him many recognitions, including this year's Penn State Distinguished Alumni Awa…
 
Much like a snowflake, no two companies are alike. After all, something has to separate you from your competition — from mission statement, to products and services, to customers, nothing in the marketplace is exactly like the other. But regardless of what industry you serve, more than likely you’re dealing with many of the same issues that your pe…
 
The OKR framework is designed to set organizations up for success. Yet many organizations that adopt OKR see little to no benefit of working with the framework. Why is that? Well, a lot of these organizations use what Felipe Castro calls the "Tinkerbell approach to OKR" — they simply continue working the same way they did before and just sprinkle s…
 
Let’s be frank: what your brand says and what it actually does are sometimes two very different things. With consumer expectations rising, they are now checking their receipts and making sure that the rhetoric stemming from a brand actually matches its actions. “Consumers more than ever before, and customers more than ever before, look to make sure…
 
About this episode: In this week’s episode, Tatum gives 11 practical tips for having a mental reset so that we can increase the joy and happiness in our lives in the midst of being an entrepreneur. Key Points: Point 1: Start and end your day with quiet time (8:35). Point 2: Do things that make you happy (12:38). Point 3: Go for walks outside (14:30…
 
Consumers are different today than they were last year or even last week. Tastes constantly change, and if there is one thing marketers are frequently reminded of, its that there is no secret recipe to understand consumer trends in the marketplace. All you can do is look at the data, and what it says these days is that consumers are more focused on…
 
In this week’s bonus episode, Tatum gives tips to not just deal with the season between where you are and where you want to be, but how to maximize that season. This episode is sponsored x The Society with Tatum + Keviah. The Society is an elite membership community for entrepreneurs who are looking to grow their faith and their business alongside …
 
We talk about brands a lot on Marketing Trends. From the relationship consumers have with their favorite companies, to the marketing strategies behind what makes them thrive. But while we spend all this time talking about brands, we don’t often talk about parent companies or the challenges they face when marketing a portfolio of multiple brands, ea…
 
About this episode: In this week’s episode, Tatum talks about being used for your intended purpose in your personal life and business. She shares transparent and personal experiences of uncomfortable, yet ultimately extraordinary fruitful seasons of being molded by God to fit the ultimate purpose He had for her in her business and beyond. Key Point…
 
In an ever-changing landscape mixed with rising customer expectations, a flurry of new channels to play in, and endless amounts of marketing tools, developing a marketing strategy to meet a company's ambitious growth goals can be trying. “The fast acceleration of change puts a lot of demand on brands and clients to make sure that they're up to date…
 
1983 Penn State graduate Joe Battista is one of the most passionate people you'll meet. In this episode, he shares his Pragmatic Passion philosophy that has shaped his career and impacted countless others. Coach Battista, commonly known as JoeBa, also gives us a behind-the-scenes glimpse into how he helped take Penn State from club hockey to the va…
 
By now you’ve probably heard a lot of our guests talk about the need for marketers to have a 360-degree of their customers. But that begs the question why? What makes up that 360-degree view and what benefits does having all this data actually do for your business? “[Data] is no longer just a marketing function it's the whole enterprise.It's real e…
 
About this episode: In this week’s episode, Tatum talks about building a business structure that gives you the freedom of your time. She talks about building and growing a business and how to not only be an entrepreneur, but how to be a CEO. Key Points: You have to have patience when you are starting a business (5:43). Document all of your policies…
 
In the security realm, no one person or product can fight cybercrime alone. And for marketers, no one product or tool out of a MarTech stack can singlehandedly deliver the experience and support that customers require in today’s digital world. That’s why even for a company such as McAfee, which helps users fight off some of the internet's worst bad…
 
In this week’s bonus episode, Tatum talks about the process of receiving downloads from God regarding the creative aspect of your business. This episode is sponsored x The Society with Tatum + Keviah. The Society is an elite membership community for entrepreneurs who are looking to grow their faith and their business alongside a community of women …
 
2016 Penn State graduate Matt Enderle enjoys sharing his passion of the outdoors and the National Parks with visitors. Currently based in Glacier Bay National Park in Alaska, Matt tells so many great stories, including his encounter with a bear and some changes he'd like to see to increase diversity. Jump right in: (8:13) - Life as a National Park …
 
Marketing today is about being data-driven and understanding who your customers are. Developing a holistic view of the customer is about to get harder, though, thanks to a new world we’re all about to enter: a world without cookies. “If you are really heavy on third-party data, then you are going to be impacted the most. If you have built a good fi…
 
Tasked with achieving an additional £100 million in profit from its marketing spend, Andrew's team put brand theory into practice, at scale, and more than doubled that goal by developing Catalyst, a portfolio-wide marketing modeling system that brought analytics and creativity into the center of the business. This is the story of how it came togeth…
 
About this episode: In this week’s episode, Tatum interviews Edward R. Williams, Author/Principal and CEO of Williams Financial Group where they talk about wealth building in your personal business affairs as well as in your entrepreneurship journey, no matter what stage you are in financially. Key Points: Edward talks about how he got into the fie…
 
Marketers constantly talk about knowing what your unfair advantage is. For small CPG manufacturers, which are often the driving force behind industry innovation, turning that unfair advantage into a profitable business strategy takes a lot of work and quite a bit of finesse, too. “As a small company, you need to double down on what you're good at. …
 
2010 Penn State graduate Ashlyn Sparrow is in one of the fastest growing industries - gaming. However, her role is a bit unique and goes beyond pure entertainment. As Assistant Director of the Weston Game Lab at the University of Chicago, Ashlyn works on developing games to create socio-cultural impact. In this episode, she dives into what that tru…
 
In this week’s bonus episode, Tatum talks about the priority that should come before purpose is having a personal relationship with God as well as knowing how to hear from God regarding the assignment for your life. This episode is sponsored x The Society with Tatum + Keviah. The Society is an elite membership community for entrepreneurs who are lo…
 
The role of a marketer really is as simple as Jennifer Mathissen says it is. “My job, and really most CMOs' job, is to be the primary advocate for the customer.” Jennifer is the CMO of Santander Bank in the US, and while her assessment of a marketer’s job sounds simple, there’s more to it than meets the eye. A marketer has to provide a story behind…
 
About this episode: In this week’s episode, Tatum talks about the game-changing effects of transitioning from a multitasker to a multiplier in both our personal life and our business, so that we can maximize the things we are devoting out time, attention, and energy to. Key Points: Point 1: God gifts us things based off of what we can handle, then …
 
Randy Frisch wants you to know something: he doesn’t hate content marketing. Randy just believes that if you’re going to invest your time and resources into something, you should make it memorable. “The idea there was not that we shouldn't create content. It wasn't that I hate content marketers. It was more so that there's no value in creating all …
 
In this week’s bonus episode, Tatum shares four lessons she has learned in her four years of being a full-time entrepreneur. As someone who has built a business from scratch and has grown as a successful woman in business, Tatum also shares the advice that goes beyond the basics and commonly shared information. This episode is sponsored x The Socie…
 
2002 Penn State graduate Lisa Benson has walked the red carpet with her clients at the world's biggest fashion shows. As Vice President of IMG Models, Lisa gives us a behind-the-scenes glimpse into the industry, how its evolved over the years, as well as stories of her family friend, the late professional golfer, Arnold Palmer. ** Apologies for som…
 
On this episode of The Learn to Mediate Podcast, Susan Guthrie speaks with Donna Serdula, author of LinkedIn Profile Optimization for Dummies and the Founder of LinkedIn-Makeover.com, about how you can make LinkedIn work for you! LinkedIn is the most important networking, jobsearch and digital outreach platform for professionals and how you show up…
 
Much like photographers utilize various lens lengths to create different perspectives, marketers have a bevy of different tools at their disposal to create and present different yet equally memorable customer experiences. But if you ask Joy Corso, CMO of Vonage, the view that matters the most is the one the customer sees, and that’s where marketers…
 
Growth is the result of a combination of carefully designed strategies and an organization's learning processes. OKR is the perfect tool to facilitate such growth, by bridging the gap between an organization's strategy and its activities, while fostering learning simultaneously. We spoke to Philipp Engelhardt, a growth strategist, OKR consultant an…
 
About this episode: In this week’s episode, Tatum shares part 2 of her interview with LaTyna, founder of Flawed and Free. Flawed and Free is a platform that’s all about helping people stuck in the “middle mindset” which is in between the flaws of your past into the freedom of your future. They are passionate about helping others become who God has …
 
In 2021, every marketer is trying to crack the code of who their customers are. What makes them tick, and most importantly, what will make them need your product? But what happens when every one of your customers has a different use case for your product? There’s no one-size-fits-all approach for that situation, so how do you tailor your message to…
 
1983 Penn State graduate Brian Cuban's time in Happy Valley was not all that happy. Battling numerous addictions (eating disorders, alcohol, cocaine, etc.) at Penn State and throughout his life, Brian shares his very honest journey to sobriety. Today, Brian spends his time as a public speaker and author - on a mission to help others who are in simi…
 
On this episode of The Learn to Mediate Podcast, Susan Guthrie speaks with Leading Executive Performace Coach, Ben Kiker, CEO and Founder of the Ben Kiker Group, about the massive sense of overwhelm overtaking the professional sector and how to overcome it in your own practice. I don't know about you but I am exhausted these days so I called upon m…
 
When you think of out-of-home advertising, your mind probably drifts to those aging billboards you see passing by along the highway. And while those old-school relics do fall into the realm of out-of-home marketing, there is actually much more to it. Essentially, the term out-of-home advertising can be applied to anything that can be used as a mark…
 
About this episode: In this week’s episode, Tatum interviews LaTyna, founder of Flawed and Free. Flawed and Free is a platform that’s all about helping people stuck in the “middle mindset” which is in between the flaws of your past into the freedom of your future. They are passionate about helping others become who God has called them to be through…
 
Missed deadlines, delays, and projects that never see the light of day. These things are the bane of any marketer’s existence, but they are the common obstacles that arise with any kind of project. The true challenge of marketing is much deeper than that. “The biggest challenge of marketing is to build brand awareness of your product or service in …
 
1987 Penn State grad Jean Oelwang is determined to create a better world. Jean is President and CEO of Virgin Unite, the non-profit foundation of Sir Richard Branson's Virgin Group. In this episode, Jean shares about starting her career in the mobile phone business, some of the amazing projects she has worked on at Virgin Unite, how leaders can cha…
 
In this episode, online mediation expert Susan Guthrie, speaks with Managing Director of Litigation-Tech, LLC, Ted Brooks about the technology support and trial presentation services he provides to attorneys and courts. Technical Bailiff and Trial Presentation services are a relatively new offering in the world of litigation, but Ted Brooks has bee…
 
There is one simple tip to keep in mind when it comes to brand building: know who you are and what your mission is. That’s advice from powerhouse brand builder and VP of Brand Experience for Fjällräven, Jean-Marie Shields. As she explains it, when you have those core tenants down pat, the rest of your marketing can flow naturally. “We're a 60-year-…
 
About this episode: In this week’s episode, Tatum breaks down the fundamentals to understand in order to make six-figures from podcasting, and using your show as an avenue to grow your business. Key Points: Do a mindset check (16:14) How podcasts make money (20:56) Advertising in the podcast industry (25:10) What advertisers look for (27:35) Key el…
 
We hear all the time that marketers at their core are storytellers. And there’s no better way to sell your product than to put a story behind it. But what if your product is not really a product? What if the product is simply just analytics? How do you brand that experience? Jim Sinai was presented with that very challenge when he helped launch Ein…
 
2014 Penn State graduate Paul Suhey is on a mission to electrify urban mobility. In this episode, Paul shares his journey of going from a big oil company to founding an electric mobility company, the different ways Revel is helping people get around cities, how they helped during the pandemic, and more! Jump right in: (2:49) - The legacy of the Suh…
 
Loading …

빠른 참조 가이드

Google login Twitter login Classic login