Hotel Marketing 공개
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Join Pete DiMaio, Stuart Butler, and Alex Husner as they discuss Donald Miller's #1 best seller, Building a Storybrand on this edition of the Hotel Marketing Podcast. In this episode the cast shares the secrets from the book on how your hotel can create a compelling story to make your guest the hero of their vacation. SHOW NOTES AND MORE!https://ww…
 
As a hotel, the thought of establishing a social media presence from the ground up can be daunting. Even for seasoned social media professionals, concocting creative and engaging social content can seem exhausting.Well, fret no more. Our team of hotel marketing experts collaborated with some of our top hotel social media clients to compile a comple…
 
Your local profile and rankings are a critical step to ensuring your hotel is maximizing your potential impression share to guests. We have a comprehensive article with the 12 things every hotel should do at https://www.travelboommarketing.com/blog/local-seo-for-hotels/ and today we are going to look at five of the items on the list.SHOW NOTES AND …
 
Well, today we have somewhat of a somber edition. TravelBoom just wrapped up a customer sentiment study and received over 2,000 responses regarding how rising prices are, and will continue, to impact leisure travel. The data is a little bit concerning and you'll want to take your time with this episode. The full research can be found at https://tra…
 
Join host Ryan Embree and Aimbridge Hospitality’s VP of Digital Marketing, Michael Curran, as they talk all things digital marketing for hotels. They discuss how to keep consistency within a portfolio while still giving each hotel a distinct voice on social media, how to balance “traditional vs. new” social media platforms, how to leverage guest fe…
 
Today on the Hotel Marketing Podcast we’re going to be talking about an interesting question? Do humans add value to the travel experience? If you look at the surging growth of vacation rentals, where human contact is minimal, the answer is yes. However if you ask hotel guests, a friendly staff is one of the most valuable attributes of a property.S…
 
On today’s episode of the Hotel Marketing Podcast we’re going back to the root of everything and work on our fundamentals. Just like with sports, if you find yourself struggling or are just getting started, mastering the fundamentals is the key to winning. In the case of a hotel’s digital marketing strategy, the 1st thing you need to do is actually…
 
Host Ryan Embree discusses insights and takeaways from Travel Media Group’s recent Spring Workshops where he talked one-on-one with hoteliers about their hotel’s digital presence. Discover trends in hospitality and learn how you can position your property for success through review response, social media, and reputation management. Suite Spot Podca…
 
After years of postponing, couples are eager to tie the knot and the demand for weddings is skyrocketing. Host Ryan Embree discusses how hotels can position themselves to capture market share and secure bookings from both engaged couples and wedding guests. Listen now! Suite Spot Podcast · 95 – How to Attract Weddings to Your Hotel Episode Transcri…
 
In this episode of the Hotel Marketing Podcast we dive deeply into a topic we have not yet covered on the show, the importance of great creative. It is critical to make sure the creative design and message you put forth matches your brand and is consistent across all your channels.We'll be diving deep into the creative process with our guest Nick M…
 
Join host Ryan Embree and first-time Suite Spot guest Sammie Snapp, a social expert here at Travel Media Group, as they dive into the world of Instagram reels. Learn how hotels can leverage reels to expand their reach and boost engagement, as well as what kind of content hotels should be posting in order to stand out. Discover actionable ways to el…
 
Host Ryan Embree and Jason Lee, VP of Product and Development unveil TMG’s Social 2.0 platform for hoteliers. This re-designed, intuitive platform has new features that make creating and posting content, as well as analyzing engagement and reach, easier than ever before. Discover how you can leverage Social 2.0 to improve your hotel’s social media …
 
In this episode of the Hotel Marketing Podcast we are joined with two incredibly special guests, Alex Husner and Annie Holcombe of the Alex & Annie Podcast. These are the two real women of vacation rentals and they’re here to teach me a thing or five about what hoteliers have been missing when it comes to travel marketing.We talk all the time about…
 
Host Ryan Embree discusses ways hoteliers can help attract employees in the midst of the staffing shortage by focusing on their digital presence. From reputation management to social media to review responses, hoteliers need to make sure their hotel is giving the right impression not just to guests, but to future staff as well. Listen now to learn …
 
Photography is one of the very most important elements of a hotel site to help drive conversion, other than the obvious booking engine, clear calls to action, and a great rate strategy. Photography is also just like any other physical asset your property manages. From the alarm clocks in the room to the chairs in the conference center. From the sta…
 
Apple’s iOS 14.5 update is a big update that impacts web marketers across all spectrums. The new privacy settings, which have over half of iPhone users opting out of tracking, is going to cause some significant changes in how we market, and remarket. Facebook marketing is going to be impacted specifically. If you haven’t been running Facebook ads l…
 
In 2021’s edition of the Suite Spot, we welcome Travel Media Group’s President, Dana Singer, to the podcast. Host Ryan Embree reflects with Dana on the challenges and successes of this past year. Dana reviews some of the adjustments that Travel Media Group has continued to make in response to the changing landscape of the COVID-19 pandemic and its …
 
Join us on today's podcast to look back at the top episodes from 2021. If you missed these episodes, now's the perfect time to catch up and hit the highlightsSHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast저자 TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
 
In this episode of Suite Spot, host Ryan Embree covers key insights and takeaways from Travel Media Group’s winter workshop. After talking with many hoteliers over the course of the workshop, Ryan has found some common themes and gives advice to other hoteliers out there on how they can prepare for 2022. Suite Spot Podcast · 90 – Winter Workshop Ta…
 
2021 Has been a rollercoaster year and many hoteliers have seen incredible success. Today we discuss what we're thankful for, what we see coming in 2022, and the specific things you need to do to make your hotel perform next year.SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast저자 TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
 
Expedia has just released their 2022 Travel Trends report, and the data is quite interesting. Today, we’re going to be reviewing the the top-line findings of the study and looking at specific ways independent hoteliers can apply Expedia’s findings to drive more direct bookings.SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast…
 
In this episode, host Ryan Embree takes a look at the types of compelling posts that you can create around the winter season in order to engage travelers who are traveling for the holidays. These valuable tips can help grow your hotel’s social media account and secure more bookings. If you’re interested in learning how Travel Media Group can help y…
 
Today we’re looking at how you can improve your hotel’s conversion rate through A/B testing. We’re covering the basics from a more detailed article written at https://www.travelboommarketing.com/blog/improving-conversion-rates-with-ab-testing/ To put it simply, A/B testing is comparing two versions of a single variable. On a hotel’s website there a…
 
In this episode of the Suite Spot, host Ryan Embree and Product Director Patrick O’Brien discuss the top 5 sentiment tags of 2021. With the end of the year drawing near, now is a great time for hoteliers to look back at the data so they can make informed decisions about their hotels going into the new year. Listen and discover as Ryan and Patrick b…
 
Today we’re digging into what is on a lot of hoteliers' minds, 2022 and the big projects you’re planning for in the upcoming year. One of those bigger capital expenses many are planning on is a new website. Well, if that’s you, you’ve brought your ears to the right place since we’re going to be discussing how to choose the right CMS for your hotel …
 
In the second and final part of this special edition of the Suite Spot, we continue to help hotels fill their 2022 calendars and strategize social campaigns. Host Ryan Embree is joined by Client Success Team Lead, Aislynn Roberts, to cover the summer and fall seasons. Listen and learn as we discuss planning posts around: holidays, events, hotel ame…
 
OTT stands for “over-the-top” and is essentially television commercials served specifically through streaming services on connected devices. It’s called over-the-top because of advertiser’s ability to go over-the-top of the traditional gatekeepers of this medium which have historically been cable TV providers. Does this make sense for hotels? You b…
 
n today's episode we are going to review the article, "The Definitive Guide To Black Friday For Hoteliers" and focus on the specific way hotels and resorts of all sizes can take advantage of the shopping momentum effect of Black Friday to drive bookings and set the stage for an aggressive rate management strategy in 2022.https://www.travelboommarke…
 
In part 1 of 2 of this special edition of the Suite Spot, we help hotels start to fill their 2022 calendars and strategize social campaigns. Host Ryan Embree is joined by Client Success Team Lead, Aislynn Roberts to cover the winter and spring seasons. Listen and learn as we discuss planning posts around: holidays, events, hotel amenities/features,…
 
Today on episode 203 of the Hotel Marketing Podcast we are going to dive into the 10 steps any hotelier can take to create kick ass content and ensure it ranks as highly as it can in the SERP. At least that’s what our potty-mouthed marketing specialist named the article that we’ll be covering today. You can enjoy the full length article at https://…
 
In this special edition episode of Suite Spot, we recap the recent 2021 Lodging Conference, which took place at the beautiful JW Marriott Desert Ridge Resort in Phoenix, AZ. Host Ryan Embree is joined by Travel Media Group’s Director of Enterprise Sales, Danielle Rummel, as they analyze the current state and future of the post-pandemic hotel indust…
 
In this episode of the Hotel Marketing Podcast, we welcome special guest Bruce Jordan, of Hotel Guest Management and the host of YouTube's Hotel Guest Management Do's and Don'ts. Today we are covering the five ways operations and marketing can work together to align a hotel for success.SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast…
 
In this episode of the Hotel Marketing Podcast the team reviews some interesting in the 13th and 14th editions of the Covid-19 Traveler Sentiment Studies. Hint: age and and your communications make a BIG difference.SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast저자 TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
 
In this episode of the Suite Spot, Host Ryan Embree discusses how hotels can market their breakfast offerings in order to set and exceed expectations for future guests.Hotel breakfast was one of the most impacted pieces of the guest experience during the pandemic and it’s critical for hoteliers to communicate accurate messaging and information surr…
 
In today’s special 200th episode of the Hotel Marketing Podcast we welcome back both Stuart Butler and Melissa Kavanagh to the stage as we answer recent listener questions. Join us on a trip down memory lane as well as the expert opinions on the most pressing issues for today’s hoteliers.SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podca…
 
In this episode of the Suite Spot, we celebrate another exciting solution update launch with Host Ryan Embree and VP of Product & Technology, Jason Lee. Ryan and Jason roll out and explore the new advanced sentiment analysis and reporting for hotels. The episode starts with Jason defining what review sentiment is and what was behind his team’s init…
 
Marketers are the worst when it comes to using an effective marketing tool in a smart way. And of all the tools at a marketers disposal, email is the one that gets the most abuse. Like the saying “There’s no such thing as a free lunch,” there’s no such thing as a free email.In today's episode we walk hoteliers though the three pitfalls of email mar…
 
In this special edition of the Suite Spot, host Ryan Embree discusses the recent Hotel Digital Marketing Workshop Event hosted by Travel Media Group. This season’s theme was titled “How to Keep Occupancy Hot this Fall” and focused on capturing occupancy as children return to school, beginning a slow drop in leisure travel. Ryan talks about the key …
 
Is your hotel experiencing high occupancy? Congratulations! Pat yourself on the back, pour yourself a drink and get back to work. Today we are going to dive into how hoteliers can make the most of great occupancy numbers to push their marketing efforts to the next level. Enjoy the full article at https://www.travelboommarketing.com/blog/marketing-s…
 
Expedia Group just released their Traveler Value Index, which looks at traveler behavior changes in our post-COVID world. We don't agree with everything Expedia has to say and today we will dig into what's real and what's conjecture.SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast저자 TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
 
In this episode of the Suite Spot, we take a trip down the traveler’s booking path and explore what role social media and reputation play in a guest's decision-making. Host Ryan Embree and VP of Product & Technology, Jason Lee share how to improve your hotel’s chances of guest conversion.Jason and Ryan start in the research stage, where they discus…
 
Have you recently asked yourself “Do I need to revamp my hotel website?” With so many components to website design and development, the thought of starting over can be exhausting. In today's episode we are going to show you why it may be time and why you MUST plan for redesigns if you expect to stay competitive in today's hotel world.SHOW NOTES AND…
 
In this episode of the Suite Spot, host Ryan Embree is joined by Travel Media Group's Content Manager, Marissa Kinzel, to discuss how to market a hotel property's new renovations and updates.With some hotels seeing 2020 as an opportunity to make updates and changes to their property, this episode is a great roadmap for how to advertise them to trav…
 
Ryan Beachum of HelloVacay.com is joining us on the Hotel Marketing Podcast today to share his years of experience launching and managing companies as well as using the power of persuasion to improve BOTH revenue and customer satisfaction. While this is critical from a sales and startup role, it also is something every Hotelier should be building i…
 
In this episode of the Suite Spot, host Ryan Embree partners up with Content Manager Marissa Kinzel to count down their Top 5 summer social media ideas for hotels.Ryan and Marissa discuss the type of social content that travelers are looking for – especially during the summer – and what impact these posts can have on guest conversion. They talk abo…
 
Clarity, Microsoft’s revolutionary user behavior analytics tool, made a big splash several months ago as a way you can gain great insight into how your customers engage with your site. However, since launch we have heard very little about the platform. This doesn’t mean forget about it, it just means that there’s been a LOT going on in the world si…
 
Testing is one of the most important aspects of running a successful PPC campaign. Even if your campaigns are meeting your advertising goals, if you are not testing, you’re likely losing bookings and revenue to OTAs and competitors.In today's podcast we dissect an article with all the details of PPC ad testing by sharing three tests that can (and s…
 
In this episode of the Suite Spot, host Ryan Embree is joined by Travel Media Group's Content Manager, Marissa Kinzel, to discuss the cross-section of business and leisure in the travel industry. They define what "bleisure" travelers are, and share ideas about how hotels can market their properties to attract this type of traveler post-COVID.Mariss…
 
Are you ignoring a major segment of your audience, and a vast majority of the true decision makers who hold your future in their hands? If you’re a resort destination, family-friendly, or offer kid-friendly amenities you may very well be giving the cold shoulder to your most important consumer. While parents may choose when to vacation, the kids ho…
 
In part 2 of 2 of this special edition of the Suite Spot, we take a moment to recognize stories of resilience and excellence in hospitality throughout the COVID-19 pandemic.Host Ryan Embree highlights some incredible hospitality professionals across the country and what they did to make them a hospitality hero during this trying time for our indust…
 
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