최고 Grow Your Sales 팟캐스트 (2024)

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051 – Rolling a Powerful Marketing Snowball with Social Contests 47:41

5+ y ago47:41

47:41

This episode is about using social contests (such as giveaway sweepstakes) to generate ever-growing online reach and traction for your brand. This relates to an interview of my friend Phillip I did on the podcast a few months back in Episode 17: How Phillip Built a Launch Email List of 2700 with No Paid Traffic. The Premise People love contests and…

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050 – How to Keep Your Amazon FBA Inventory Healthy 30:50

5+ y ago30:50

30:50

If you sell on Amazon using Fulfillment by Amazon (FBA), there are a few things you should be doing to avoid uneccesary expenses. You also want to avoid receiving penalties or inventory storage restrictions from Amazon as they gradually tighten their policies. Check for issues with FBA shipments Regularly check the shipments you’ve sent to Amazon t…

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049 – What to Know About Sending Inventory to Amazon FBA 38:48

5+ y ago38:48

38:48

Use Amazon-Partnered Carrier Rates We see rates as low as $0.22/lb See whether FedEx or UPS is cheaper Don’t Game the System! According to a recent announcement, Amazon may suspend your ability to ship to FBA if you cancel shipments that are part of a multi-shipment shipping plan, or if you misroute shipments or send incomplete shipments. Shipping …

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048 – Exciting Changes to Amazon’s Advertising Offerings 31:48

5+ y ago31:48

31:48

Reminder #1: The deadline is September 21st to submit lightning deals for Black Friday and Cyber Monday. Reminder #2: As announced on Episode 47, get Seller Labs’ Ignite product at a 10% discount using sellerlabs.com/leverage (that’s an affiliate link). Rebranding and Consolidation of Amazon’s Advertising Products All Amazon’s advertising products …

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047 – 4 Amazon Ad Pitfalls to Avoid: Interview with Tyler Henderson of Seller Labs 46:54

5+ y ago46:54

46:54

Seller Labs is the creator of several excellent tools for Amazon sellers, such as Feedback Genius for sending automated emails to Amazon customers, Scope for doing keyword research, and Ignite for managing Sponsored Products campaigns. In this week’s podcast episode I interview Tyler Henderson of Seller Labs and get some great insights from him abo…

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046 – Which Amazon Seller Central FBA Settings Should You Use? 31:24

5+ y ago31:24

31:24

If your company sells on Amazon using your own Seller Central account (and we recommend that you do), you have some important choices to make about which FBA settings to use in Seller Central. In this podcast episode we walk you through all the FBA settings in Seller Central and what they mean, and we provide our recommendations on which settings y…

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045 – How to Test New Product Ideas Without Spending a Fortune 27:09

5+ y ago27:09

27:09

The internet has changed the way things are launched…whether books, radio shows, physical products, or a host of other things. You don’t need to take big, expensive risks of new products anymore. Platforms like Amazon and Facebook give you very inexpensive ways to test the market and know whether a product is going to sell before you ever produce i…

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044 – Push Marketing vs. Pull Marketing 27:09

5+ y ago27:09

27:09

Understanding the difference between push marketing and pull marketing is essential for any business that is selling online! Far too often, businesses spend money on the wrong thing at the wrong time because they don’t understand push marketing vs. pull marketing. Other businesses have hit a plateau online and don’t know why…again, because they don…

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043 – Intro to E-commerce Analytics: What Should You Pay Attention To? 45:41

5+ y ago45:41

45:41

Most companies have some kind of tracking in place to provide information about people visiting their website. But a lot of businesses don’t ever check this data, and even fewer businesses, even if they do check the data, know what to look for and how to read their analytics. In this podcast episode my brother Daniel and I discuss the basic analyti…

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042 – Rebroadcast of Episode 8: 700k Product Video Views Using a Platform No One Talks About 57:37

5+ y ago57:37

57:37

This week we’re rebroadcasting one of our most popular episodes — Episode 8: 700k Product Video Views Using a Platform No One Talks About. In Episode 8 we talked about a strategy we were using to get a ton of views of a product video for one of our clients, and how those views were leading to a rapidly growing list of subscribers acquired at a very…

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041 – How to Get More Reviews of Your Products on Amazon 24:34

5+ y ago24:34

24:34

Episode 18 talked about how to send good follow-up emails to Amazon customers. This week I’m going to show you specifically how we’ve been using a follow-up email sequence to get more reviews of a particular product on Amazon. Case Study December 2017 through May 9, 2018 this product got 1,214 orders and 35 reviews, for a percentage of 2.9% (6 nega…

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040 – How to Prepare for 4th Quarter Selling Online 32:12

5+ y ago32:12

32:12

It may be the dog days of summer, but fourth quarter is just around the corner! Here are 10 ways for you to prepare now to make the most of 4th quarter selling online: Make sure you have ordered enough inventory from you manufacturer(s). Holiday sales of popularly gifted items can easily increase by 3X-5X. Make sure your FBA inventory for Black Fri…

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039 – Adding Related Video Shorts to Your Amazon Product Detail Pages 29:32

6y ago29:32

29:32

Quietly, Amazon recently added a link right on product detail pages for uploading Related Video Shorts. We talked with Amazon about it, and though information was in short supply, we did learn a little bit, which we share in this podcast. What Types of Videos Should you Add to Related Video Shorts? Unboxing Product Demonstration Setup Troubleshooti…

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038 – How to Make Effective Use of Amazon Sponsored Products Ads 1:01:05

6y ago1:01:05

1:01:05

We have received a couple of questions lately about Amazon Sponsored Products Ads (SPA), so in this weeks episode we discuss the questions and provide some other thoughts and tips about how to effectively use SPA campaigns. Q&A Question We’ve been spending on SPA for months now trying to get established, but we’re still not profitable. Should we ke…

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037 – Clearing up Common Misconceptions About Selling on Amazon 39:16

6y ago39:16

39:16

I always greatly enjoy time spent at trade shows, talking about business, e-commerce, and Amazon selling with brand executives. In my conversations with brands, I hear some common misconceptions about selling on Amazon that come up again and again. In this week’s podcast episode I clear up 10 misconceptions I frequently hear. Answers to 10 Common M…

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036 – How to Write a Plan of Action for Amazon 42:04

6y ago42:04

42:04

Whether your Amazon seller account has been suspended, you’ve had a product suspended, or you’ve simply received a performance notification requesting a Plan of Action, writing an effective POA is critical when Amazon requests one! A Plan of Action needs to be a concise, point-by-point written explanation of why a problem occurred and what steps yo…

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035 – Exciting Possibilities for Brands with Transparency by Amazon 41:05

6y ago41:05

41:05

On Episode 30 we talked about some of the exciting ways Amazon’s new Transparency program could help brands take more control of their products on Amazon. This episode is a follow-up to that one, based on a phone call we had with Amazon to learn more about the Transparency program. After talking with Amazon, we’re even more excited! Here is some of…

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034 – 7 Ways to Prepare for Amazon Prime Day 2018 31:23

6y ago31:23

31:23

What is Amazon Prime Day? Kind of like “Christmas in July” for Amazon Usually takes place 2nd Tuesday in July Thousands of deals Sign up new Prime members “Tens of millions” of Prime members made purchases in 2017 2017 Prime Day was Amazon’s biggest sales day in history to that point, with total sales beating 2016 Black Friday and Cyber Monday comb…

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033 – 8 Must-Have Pages on Your Ecommerce Website 28:45

6y ago28:45

28:45

Beyond your home page, product details pages, category pages, and cart and checkout pages, there are a few other pages you should have on your e-commerce website. These pages will only be by a minority of your visitors, but those visitors are very warm traffic! Provide them the info they’re looking for so you can convert them into buyers. On each o…

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032 – 10 Must-Have Elements on Your Ecommerce Website 33:40

6y ago33:40

33:40

How do you build trust with people who visit your website? How do you convince them to buy your products? Whether you use Shopify or Woo Commerce or something else, today we talk about some of the most important elements you should definitely have on your e-commerce website in order to give customers the best experience and to increase conversions.…

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031 – How to Use the STAR Business Blueprint to Organize Your Marketing 37:49

6y ago37:49

37:49

The STAR Business Blueprint™ is a framework we developed to help businesses get a clear picture of what needs to happen with their marketing. Once you understand the STAR Blueprint, it will give you a good filter for understanding which marketing activities you need to focus on and which ones can wait. It will help you avoid one of the deadliest en…

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030 – Transparency by Amazon: A Product Authenticity and Supply Chain Game Changer? 27:52

6y ago27:52

27:52

Amazon Transparency is currently being rolled out, and it has the potential to have a significant impact for brands that are fighting product authenticity and supply chain issues. What is Transparency? New program launched in 2017 Piloted with just a few dozen brands Brands purchase 2D barcodes to place on their products (unique 26-digit alphanumer…

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029 – Pros and Cons of 5 Amazon Strategies for Brands 57:39

6y ago57:39

57:39

Brands have several options for how you can approach your presence on Amazon. It’s important to understand what your options are and what are the pros and cons of each option. In this episode we explain the pros and cons of 5 different approaches you can take to Amazon as a brand. First, an Important Distinction There is a big difference between yo…

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028 – 5 Tips for Better Amazon Product Descriptions 28:37

6y ago28:37

28:37

Product descriptions, though not the #1 most important aspect of a product detail page, serve several important functions nonetheless. Rather than struggling with what to put in your product description, follow these tips for improving your product descriptions and converting more visitors into customers! Product Detail Page Podcast Series This epi…

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027 – How to Write Product Bullet Points that Sell 38:28

6y ago38:28

38:28

Besides your product title, your bullet points are the most-read written copy about your product. Good bullet points are an essential ingredient of product detail pages that convert visitors into buyers. To get a fuller picture of creating great product detail pages, also listen to last week’s episode, Episode 26, in which we talked about how to cr…

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026 – How to Create Product Images that Trigger Customers to Buy 48:41

6y ago48:41

48:41

In Episode 23, Daniel and I discussed Donald Miller’s excellent book Building a Story Brand. Now I’m going to show you how to use Story Brand as a framework for creating excellent product images that make customers want to buy. The Story Brand Framework Applied to Product Images A character has a problem: External Problem – They need what you’re se…

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025 – Expert Interview: Sales Tax Liability – Are You at Risk? 54:02

6y ago54:02

54:02

For many e-commerce sellers, dealing with sales tax is about as fun as getting a root canal. But we’re going to make an otherwise painful subject as easy as possible. This week’s podcast episode is an interview with Jennifer Dunn of TaxJar. Jennifer, though not a CPA, is an expert on topics related to e-commerce and sales tax liability. The Big Ide…

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024 – Is Your House Built on Someone Else’s Land? 46:24

6y ago46:24

46:24

In this week’s episode we take a look at some of the platforms the e-commerce side of your business might be dependent on, with an eye to the following: If XYX platform got shut down or taken away from us tomorrow, how would that impact our business? Would it be just a bump in the road, or would the impact be devastating? How could branching out in…

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DS3: Creating Connection w/ Shawn McGhee 26:24

6y ago26:24

26:24

Shawn McGhee, a salesperson and communications consultant, speaks on his experience, the importance of creating connection early on in the sales process, and provides tips for being able to make adjustments on the fly.

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023 – How to Create a Brand Story that Connects with Customers 1:05:20

6y ago1:05:20

1:05:20

In this week’s episode of the podcast, my brother Daniel and I talk about some of our best takeaways from Donald Miller’s excellent book Building a StoryBrand. It’s an excellent book on marketing that we highly recommend brand executives read. The Big Idea The big idea of the book is that every great story (movie, novel, etc.) follows a similar plo…

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022 – Compound Optimization: How Little Improvements Add Up to Big Profits 51:59

6y ago51:59

51:59

In this week’s podcast episode we’re going to look at a hypothetical case study that will demonstrate the power of compound optimization. This will show you how seemingly small changes can add up to made a huge difference in your profits on Amazon. Brands that are just starting on Amazon know they have lots of work and big improvements to make. But…

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DS2: Women in Business w/ Shante Lane of Discovery Lane 30:44

6y ago30:44

30:44

In this episode, Shante Lane, the co-owner of Discovery Lane Pre-School joins me to discuss her entrepreneurial journey and the changing role of women in business.

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DS1: The Start of Something Great 12:00

6y ago12:00

12:00

Allow us to make your acquaintance and get a taste of the sales knowledge to come. Includes a reading of an excerpt from Dominate Sales: 18 Codes for Success, available on Amazon & Kindle. Dom1n8tsales.com

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021 – 7 Tips for Making the Most of Trade Shows 38:38

6y ago38:38

38:38

In this week’s episode of the podcast I talk about trade shows! From the perspective of a service provider that walks the floors of trade shows, here are 7 tips for making the most of them: Smile, greet people, and engage them in conversation when they stop by your booth. People are far more likely to stop and talk to you if you reach out and engag…

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020 – How BareBaby Organics Went from Unknown on Amazon to #1 in Their Niche 53:10

6y ago53:10

53:10

In this week’s episode I interview Dr. Kent McCorkle, Ph.D chemistry professor and co-founder of BareBaby Organics. BareBaby launched on Amazon a couple of years ago as a completely unknown brand. Since a few months after launch they have been consistently ranked #1 or #2 in Amazon search results for their niche. They are selling over 1,000 units a…

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019 – 10 Tips for Crafting a Perfect Product Title 35:06

6y ago35:06

35:06

In this week’s podcast episode, I share how to write great product titles for your e-commerce products. This discussion focuses specifically on writing titles for your products on Amazon, but most of what I share applies to other online selling platforms as well. The “perfect” product title is the one that makes the most sales and makes customers t…

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018 – How to Increase Amazon Customer Satisfaction Using Email 33:24

6y ago33:24

33:24

Follow-up emails to Amazon customers are one of the most important ways you can connect with customers, preemptively troubleshoot issues and increase satisfaction. This week’s podcast episode is all about the most effective ways you can use customer followup messages! Two Important Recent Changes Amazon Has Made to Buyer-Seller Messaging: Amazon ha…

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017 – How Phillip Built a Launch Email List of 2700 with No Paid Traffic 50:48

6y ago50:48

50:48

In this week’s episode, I interview my good friend Phillip Brand. Phillip recently built an email list of over 2,700 people for his new brand launch in the video game accessories category. What’s really exciting is that Phillip built this list with ZERO paid traffic! He did it running a sweepstakes contest and a few strategically-selected pieces of…

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016 – 3 Ways We’re Growing Brands with Facebook Messenger 31:20

6y ago31:20

31:20

Want to look over our shoulder a bit and see what we’re doing in our own businesses? In this week’s episode we share 3 ways we’re growing our brands with Facebook Messenger! The Opportunity You can build subscriber lists in Facebook Messenger and send them broadcast messages and dripped message campaigns the same way you can with email. The differe…

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015 – The 3 Critical Phases of Brand Growth on Amazon 29:28

6y ago29:28

29:28

In this week’s episode I explain a framework for understanding what it takes to launch and grow a brand on Amazon. This episode pairs well with Episode 014: The Magic Formula to Rank at the Top of Amazon Search Results, so be sure to listen to that one also. Here are the 3 phases of growing a brand on Amazon: Phase 1: Preparation It’s critical to g…

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014 – The Magic Formula to Rank at the Top of Amazon Search Results 50:01

6y ago50:01

50:01

In this week’s episode I pull back the curtain to reveal the “magic” formula that can get your products ranked high in Amazon search results! The way the formula works is not so magic, actually…it’s very simple. But that’s the way most “magic” tricks are once you know how they’re done! You come to see and understand what the rest of the public does…

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013 – How to Get Negative Customer Feedback Removed on Amazon 51:12

6+ y ago51:12

51:12

In this week’s podcast episode we’re in cleanup mode as we talk about how to get negative customer feedback removed on Amazon! Customer feedback is the feedback that Amazon customers leave you about your performance as a seller (not to be confused with product reviews). Negative feedback is any score of 3 or less. Work with Customers to Resolve Pro…

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012 – 8 Action Steps for Amazon Success in 2018 30:46

6+ y ago30:46

30:46

In this week’s podcast episode, we give you your playbook for success on Amazon in 2018! Do these 8 things, and do them well, and you will greatly increase your chances for a successful year. Decide on your Amazon selling strategy Who will be allowed to sell your products on Amazon? Will your brand sell them through your own Seller Central account?…

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011 – How to Deal with Unauthorized Sellers and MAP Violators on Amazon (Part 2) 40:57

6+ y ago40:57

40:57

Part 1 of this 2-part podcast series can be found here. In this episode we now get into some of the specifics of how to cut off MAP violators and unauthorized sellers. How to Get Rid of MAP Violators If the MAP violator is an authorized seller, then the solution is simple. Get in touch with them and tell them to honor the MAP pricing agreement they…

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010 – How to Deal with MAP Violators and Unauthorized Sellers on Amazon (Part 1) 28:39

6+ y ago28:39

28:39

Some introductory thoughts: Your products will be sold on Amazon whether you want them to be or not. The only question is whether or not you’ll have control of what’s happening on your brand with Amazon. The “do nothing” strategy is a very poor decision for your brand. Amazon doesn’t care about your distribution channels, and they don’t care about …

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009 – Case Study: $9k in Sales and a Passionate Following 8 Days After Launch 1:03:08

6+ y ago1:03:08

1:03:08

On this week’s episode I share a case study from a brand we are just launching right now. I share the strategy, how we’re executing our plan, and the results we’re getting, both on and off Amazon. We have already built a passionate fan base just weeks after people heard our name for the first time! Also exciting are the results we’ve gotten with ou…

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008 – 700k Product Video Views Using a Platform No One Talks About 56:57

6+ y ago56:57

56:57

In this episode I interview a special guest…my brother and partner in eCom Leverage, Daniel Leake! We share a case study with some amazing results Daniel is getting in a marketing campaign he has been in charge of recently for one of our clients. The Scenario We were hired by a client to launch their brand on Amazon. Our strategy was to create shar…

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007 – Case Study: $15k in Amazon Sponsored Products Ad Spend 37:17

6+ y ago37:17

37:17

In today’s episode, we look at a case study where a brand spent $15k in Amazon Sponsored Products ads over a 2-month period. Their data was very interesting, and told two very different stories within the same data set. This case study illustrates several important tips for brands running Sponsored Products ads. First, what are Sponsored Products a…

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006 – 5 Excellent Benefits of Amazon Brand Registry 31:00

6+ y ago31:00

31:00

What is Amazon Brand Registry? Brand Registry is the process by which a business identifies itself to Amazon as the owner of its brand(s) and products. The business submits its intellectual property to Amazon for Amazon to keep on file. Amazon rolled out Brand Registry 2.0 in May of 2017. Why Does Amazon Need Brand Registry? Amazon has a significan…

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005 – Why You Should Use Fulfillment by Amazon (FBA) for Your Amazon Order Fulfillment 39:57

6+ y ago39:57

39:57

What is Fulfillment By Amazon (FBA)? FBA is Amazon’s customer order fulfillment service. Amazon allow’s 3rd party vendors to send your products to Amazon’s warehouse, where Amazon stores them and then fulfills the orders to customers when they sell. All items fulfilled by Amazon are eligible for Amazon Prime, which includes free 2-day shipping and …

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