Columbia Ideas at Work is a bridge between business research and practice, offering key insights from Columbia Business School’s faculty in a format that is easily accessible to busy executives.
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On Bloomberg Radio, Professor Nachum Sicherman discusses his research on the “ostrich effect:” the tendency of investors to avoid looking at their portfolios when markets are down.저자 Columbia Business School
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Professor Katherine Phillips discusses her recent findings that diverse teams focus less on getting along and more on getting to work, and the implications for organizations. Read the full story here.저자 Columbia Business School
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Professor Eric Johnson discusses how better choice architecture could help Americans make wiser choices on the new Affordable Care Act insurance exchanges.저자 Columbia Business School
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Professor Geoffrey Heal discusses how new approaches to risk assessment in the face of climate change can help decision makers negotiate the uncertain future.Read more: http://www4.gsb.columbia.edu/ideasatwork/feature/7233822저자 Columbia Business School
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Oded Netzer: Text Mining Social Media for Consumer Insights
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Professor Oded Netzer discusses how the emerging science of text mining is helping marketers measure their impact — and the surprising insights the field may offer the healthcare industry.저자 Columbia Business School
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Professor Marcelo Olivares discusses how a flood of data is changing the way that researchers help businesses fine-tune their operations and increase efficiency.저자 Columbia Business School
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Professor Ilyana Kuziemko discusses how questions raised by the 2010 mid-term elections spurred her latest study about people’s aversion to last place.Read the Columbia Ideas at Work article: http://bit.ly/kuziemko저자 Columbia Business School
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Urooj Khan: Accounting and Systemic Risk in Financial Institutions
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Professor Urooj Khan discusses the important role of accounting in assessing systemic risk.저자 Columbia Business School
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Professor Suresh Sundaresan discusses the role of credit and creditors in the financial crisis, and the significance of his research in exploring the roots of systemic risk. Read the Columbia Ideas at Work article: http://bit.ly/sundaresan저자 Columbia Business School
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Professor Leonard Lee discusses how shopper marketing tools can sometimes motivate consumers to spend less — rather than more.Read the research brief: http://bit.ly/lee-ideas저자 Columbia Business School
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Brett Gordon: Political Advertising and the Electoral College
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Professor Brett Gordon discusses how the elimination of the electoral college could shift spending on political advertising during presidential campaigns — and how that could impact election results. Read the story: http://bit.ly/brett-gordon저자 Columbia Business School
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Professor Daniel Ames discusses Columbia Business School’s Decision Making and Negotiation Cross-Disciplinary Area, and why the best decision makers and dealmakers aren’t mere problem solvers.Read the story: http://bit.ly/ames-ideas저자 Columbia Business School
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Professor Eric Johnson explains time preferences and present bias, and how these behavioral phenomena affect the choices we make. Read the story: http://bit.ly/first-in-trouble저자 Columbia Business School
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