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Think you hate marketing? Think again! On the Marketing Chat Podcast you’ll get practical, relatable tips on online marketing for freelancers and entrepreneurs. Your host, Angela Kelly Smith (just Kelly, please!), is a marketing strategist, author of the Amazon bestseller The Podcast Launch Playbook, and founder of the Women Podcasters Academy. She breaks down challenging topics into step-by-step nuggets that you can take action on right away. You’ll end up having an easier time marketing yo ...
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Wondering how to use your podcast as a tool to market your business? Podcast Launchpad helps entrepreneurs use podcasting as a tool to market their business so they can become a thought leader in their field, reach a wider audience, and get more clients. You may be overwhelmed by the technical details of how to start a podcast and how to fit podcasting into your marketing strategy plan. Podcast Launchpad has got your covered! In this show, you’ll learn the ins and outs of how to start a podc ...
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114: Organic Email List Growth Strategies with Tracy Beavers
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Podcasting is an excellent way to grow your audience. But still your most valuable asset as an entrepreneur is your email list. My guest today, Tracy Beavers, is sharing some of her top organic strategies for growing your email list. “Your email list is your number one thing you need for business success. So I would rather you focus on using social…
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113: Podcasting for Support with Baby Loss Coach Jennifer Senn
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This week I’m chatting with Jennifer Senn, a certified life and loss coach and the host of Navigating Baby Loss, about how she uses her podcast to create a community of support for parents who are experiencing the grief of stillbirth. Just like the work she does, Jen has a very unique and niched podcast. When I have talked in other episodes about m…
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Ready to make money with your podcast? My guest today, Sarah St. John, is sharing seven ways you can monetize your podcast. You’ll learn about: Sponsorships Ads Partnerships Promoting your own stuff Affiliate sales Donations Subscriptions Sarah and I also discuss: How podcasting is not dead or oversaturated How to make your podcast more findable on…
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111: The Inside Scoop on Monetization and Hosting with Captivate CEO Mark Asquith
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I had so many questions for my guest Mark Asquith that we just weren’t able to stick to one topic! We had planned on talking about how to choose a podcast hosting provider—which we do discuss. But Mark is so knowledgable about the podcast industry, that we had to chat about other aspects of podcasting. Plus, I knew you’d want to hear about monetizi…
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110: Create Podcast Funnels for High-Ticket Sales with Sinéad Acevedo
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Your podcast is a compelling way to bring new clients to your business. You can also use podcasting to create an evergreen funnel for high-ticket sales—whether you already have a podcast or not. “You don't actually even need to be an active podcaster to have a funnel, the podcast funnel. This can be something separate that you do once and it's ther…
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109: Top 3 Mistakes Podcast Guests Make When Pitching Hosts
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Being a guest on podcasts is a powerful way to amplify your brand, increase your fanbase, and make more sales. But so many guests mess it up by writing terrible pitches. Sending a well-crafted, customized pitch will make it much easier to get a “yes” from the host. As a podcast host, I reject more than 90% of the pitches I receive. They tend to be …
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108: Strategic Podcast Content Planning with Kristin Chadwick
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When you plan your content calendar, it shouldn’t be like throwing darts at a board. You can’t just wing it with when you’re going to publish what episode. As my guest Kristin Chadwick notes, you have to have a plan. Sneak peek: “I want you to think about where do you want to take your podcast. What is the end goal? Do you want to create community?…
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One of my main goals with this podcast is to get other women into podcasting, especially fellow moms. There just aren’t enough of us in the podcasting space. And… you have a unique voice and something important to say that your audience wants to hear. I am so thrilled to be chatting with today’s guest, Angela Masciulli, about mompreneurs in podcast…
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In this week’s news, we’re discussing a fabulous update in Apple Podcasts, a nasty AI future being put into place right now, and a bit about the writers and actors strikes—including how they relate to podcasting. References: Acast survey Cristela Alonzo tweets “Snowpiercer’s Lena Hall Slams Body Scan Tech Ahead of Season 4” --…
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105: How Imposter Syndrome is Limiting Your Podcast Success
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Who am I to have my own podcast? Who would want to listen to what I have to say? Have you ever had these thoughts? Most podcasters have. And they can be stopping you from starting a podcast or from achieving greater success in your podcast. Imposter thinking is so normal—especially amongst entrepreneurs and podcasters. We’re really putting ourselve…
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104: Bye-Bye, Stitcher; Hello, New LinkedIn; Happy Bday, Podcasting
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This week, I’m recapping major news that’s relevant to you in the podcasting industry. Three bigs things: Stitcher is going away New research shows that listeners really want transcripts No more going viral on LinkedIn I also discuss the 20th anniversary of podcasting—with Christopher Lydon’s first episode being published on July 9th, 2003! For lin…
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103: How to Double Your Downloads with Strategic Podcast Guesting with Kelly Mosser
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You’ve heard me say on this show before that podcast guesting is a powerful way to boost your authority and get more listeners for your podcast. Today, my guest, Kelly Mosser, shares how podcasting guesting can help you double your podcast downloads by being really strategic with doing a three-month podcast guesting tour. Kelly and I chat about so …
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Podcasting ends up being harder than you think. There are so many moving parts and tiny details to produce even one episode. No wonder most people quit their shows before they hit seven episodes. But having systems in place can make the complexities of podcasting much easier and free your brain up for more creativity. Yes, systems really can help y…
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101: Promote Your Podcast with a Custom Mobile App with John Lee
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With podcast apps and social media, you don’t “own” your audience. The apps do. You are constantly trying to get your listeners to your website to get them on your email list so you can better connect with them and stay top-of-mind. My guest today, John Lee, shares how his company, Custom Mobile App, helps you reach and stay in touch with your audi…
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How much time does it really take to run your own podcast? What can you do to make it easier? And how can you make money from your show? In this milestone 100th episode of Podcast Launchpad, I share: How I avoid working on my podcast week by week How I handle guests on my show How you can work on your podcast just once a month (except for promoting…
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Are you aware of all the legal issues you need to take into consideration with your podcast? The Podcast Lawyer™ Gordon Firemark is here to enlighten you! There are some fairly basic legal documents you can put in place to protect yourself and your show. Gordon gives a fabulous overview of your many options, from the basic to the more advanced. In …
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When you think about your podcast, do you think about search engine optimization? You should! More people are looking for podcasts on Google. So, your podcast website has got to be optimized for search engines. My guest today, Brandon Leibowitz, shares essential information on what you can do to help Google discover your podcast website. In this ep…
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YouTube has been massively promoting its platform for podcasters. When you put your podcast on YouTube, it now appears in YouTube Music, as well. But are people consuming podcasts on YouTube? Is it worth it to put your show on YouTube? In this episode, I share some recent disappointing stats from NPR and The New York Times. I discuss why I do video…
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96: How to Use Personal Branding to Grow Your Podcast with Brandon Birkmeyer
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In today’s episode of Podcast Launchpad, my guest, Brandon Birkmeyer, gives an absolute masterclass on personal branding, content marketing, and podcast audience growth. Whatever questions you’ve had in these arenas, Brandon clears them up for you! In this episode, you’ll learn: How personal branding differs from branding a business or a podcast Ho…
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Most podcasters quit their shows before hitting seven episodes. Many don’t make it past one episode. If you want a thriving, successful podcast, you’ve got to plan ahead to prevent burnout and podfade so you can stay in the game long-term. Podcasting ends up being more challenging than we expect it to be. And we all hit unexpected road bumps. Havin…
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94: Website Design for Podcasters with Brenden Mulligan of Podpage
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You’re a podcaster, not a website designer. But you still need a powerful website for your podcast! If you’re just starting out and you’re on a tight budget, you can always use the free webpage that comes with your podcast hosting provider. But these give you pretty much zero customization and no features beyond a listing of your episodes. Google a…
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There is a massive range of money you could spend on your podcast—from zero dollars to thousands. In this episode, I share all the resources you need to start an run a podcast on less than $200—a year! I give you a range of options. And you could spend more or less than that “less than $200 a year.” The point is, you’ve got choices. I also share wh…
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92: Uplevel Your Podcast with Audio Branding with Jodi Krangle
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You’ve got a visual brand for your podcast. But do you have an audio brand for it? Voice actor and podcaster Jodi Krangle shares what audio branding is and how to use it to make your podcast stand out. “If you don't have a sound for whatever you're doing, it's really hard to give people emotional context on how they should feel about what you're pu…
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Yes, you can start and run a podcast for free! In my other episodes, I tend to recommend tools and equipment that cost money. But today I give you all the great alternatives so you can start and run a podcast for zero dollars! You get suggestions for: Microphones Recording software Editing software (audio and video) Podcast hosting provider Podcast…
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So many podcasters measure the success of their podcast by podcast rank. Success is so much more than rank. It’s how you leverage your podcast rank that really matters. In this episode, you’ll learn: How Corinne Gearhart of The Doodle Pro™ Podcast shot to number 3 in Apple Podcasts in her second week of release How rank can effect podcast monetizat…
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