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3 emails to maximize your black friday campaign
Manage episode 451269327 series 3601278
Liz Wilcox에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Liz Wilcox 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Happy 50th episode! Liz Wilcox — the Fresh Princess of Email Marketing — is celebrating this milestone by giving you a strategic, no-fluff episode on the three essential emails every Black Friday campaign needs. Whether you're selling digital products, services, or physical goods, these emails will help you stand out in a crowded inbox and make your Black Friday campaign your best one yet.
Episode HighlightsThe difference between showing up with a solution instead of just a sale.
Email #1: The Video Walkthrough — show your audience exactly how your product works and what makes it valuable.
Why video helps your emails stand out among static, text-heavy promotions.
Email #2: The Pattern Interrupt — use storytelling or humor to surprise your reader and grab attention.
A full example of a "pattern interrupt" email written for Kit, showing how to blend storytelling with a promo.
Email #3: The Clicked-But-Didn't-Buy Downsell — follow up with subscribers who clicked your Black Friday link but didn't purchase.
How to use testimonials, FOMO, and urgency to make a follow-up email convert.
Why these three emails make your Black Friday campaign more intentional and effective.
Use video to connect: Show your product in action to increase trust and engagement.
Break the pattern: Use storytelling, personality, or humor to cut through inbox noise.
Follow up strategically: A simple downsell email can capture buyers who hesitated the first time.
Stand out by serving: Approach your campaign with solutions and sincerity — not just sales pressure.
Stay consistent: Keep showing up with creativity and purpose throughout your campaign.
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