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How to Get Free PR for Your Startup—Tips from the Editor-in-Chief of Canada’s TechCrunch. | Douglas Soltys, Editor-in-Chief of Betakit

46:37
 
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Manage episode 439518437 series 3298391
Mistral.vc에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mistral.vc 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Douglas has been in media and PR for over two decades. He’s the founder of Betakit Inc and has been running Betakit, Canada’s TechCrunch, for nearly 10 years. He understands what startups need to do to leverage PR, and how PR can help startups hire, fundraise and sell.
On this episode, we get tactical and go deep on exactly when it makes sense to use PR and how founders can get the most from it.
Why you should listen

  • Why you should treat PR like a subset of inbound marketing
  • PR is all about telling the right stories to the right audiences
  • How to conduct media profiling to find the right journalists in the right channels so you can get other people to write about you

Keywords
PR, media strategies, startups, business goals, target audiences, media storytelling, marketing initiatives, traction, leads, stories, funding announcements, product launches, media profiling, channels, audiences, founder, pitch, media, framing, storytelling, target audience, channels, journalists, PR, origin story, company values, thought leadership, customer stories, employee stories
Timestamps:
(00:00:00) Intro
(00:05:19) The 101 of Media PR
(00:06:04) Three Questions
(00:08:40) An Operational Lens for Media Engagement
(00:12:16) Understanding the Target Audience
(00:19:55) Inbound Marketing
(00:25:20) A Super Important Caveat
(00:29:08) Roam Auto as an Example
(00:34:00) The Right Channel
(00:36:40) Treating Media Pitching Like Investor Pitching
(00:43:04) Be Professionally Interested
(00:44:49) Putting a Human Face on Your Company
Send me a message to let me know what you think!

  continue reading

챕터

1. How to Get Free PR for Your Startup—Tips from the Editor-in-Chief of Canada’s TechCrunch. | Douglas Soltys, Editor-in-Chief of Betakit (00:00:00)

2. The 101 of Media PR (00:05:19)

3. Understanding the Target Audience (00:12:16)

4. Inbound Marketing (00:19:55)

5. A specific example of what to do (00:29:08)

6. The Right Channel (00:34:00)

7. Treating Media Pitching Like Investor Pitching (00:36:40)

8. Putting a Human Face on Your Company (00:44:49)

131 에피소드

Artwork
icon공유
 
Manage episode 439518437 series 3298391
Mistral.vc에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mistral.vc 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Douglas has been in media and PR for over two decades. He’s the founder of Betakit Inc and has been running Betakit, Canada’s TechCrunch, for nearly 10 years. He understands what startups need to do to leverage PR, and how PR can help startups hire, fundraise and sell.
On this episode, we get tactical and go deep on exactly when it makes sense to use PR and how founders can get the most from it.
Why you should listen

  • Why you should treat PR like a subset of inbound marketing
  • PR is all about telling the right stories to the right audiences
  • How to conduct media profiling to find the right journalists in the right channels so you can get other people to write about you

Keywords
PR, media strategies, startups, business goals, target audiences, media storytelling, marketing initiatives, traction, leads, stories, funding announcements, product launches, media profiling, channels, audiences, founder, pitch, media, framing, storytelling, target audience, channels, journalists, PR, origin story, company values, thought leadership, customer stories, employee stories
Timestamps:
(00:00:00) Intro
(00:05:19) The 101 of Media PR
(00:06:04) Three Questions
(00:08:40) An Operational Lens for Media Engagement
(00:12:16) Understanding the Target Audience
(00:19:55) Inbound Marketing
(00:25:20) A Super Important Caveat
(00:29:08) Roam Auto as an Example
(00:34:00) The Right Channel
(00:36:40) Treating Media Pitching Like Investor Pitching
(00:43:04) Be Professionally Interested
(00:44:49) Putting a Human Face on Your Company
Send me a message to let me know what you think!

  continue reading

챕터

1. How to Get Free PR for Your Startup—Tips from the Editor-in-Chief of Canada’s TechCrunch. | Douglas Soltys, Editor-in-Chief of Betakit (00:00:00)

2. The 101 of Media PR (00:05:19)

3. Understanding the Target Audience (00:12:16)

4. Inbound Marketing (00:19:55)

5. A specific example of what to do (00:29:08)

6. The Right Channel (00:34:00)

7. Treating Media Pitching Like Investor Pitching (00:36:40)

8. Putting a Human Face on Your Company (00:44:49)

131 에피소드

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