30 - From $350k to $1.7M Using This Little Known Google Tool with Buddy Rathmell

Nikonomics - The Economics of Small Business

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We sit down with Buddy Rathmell who is a specialist in optimizing Google Business Profiles for local businesses.
In This Episode:
Introduction to Google Business Profiles: Learn what they are and why they're essential for local businesses, including wealth managers, Bitcoin ATMs, and even Amazon stores.
Buddy’s Journey: From his first client who saw massive growth, to charging $300 to $24,000 annually, Buddy shares how he discovered the power of Google Business Profiles and turned it into a thriving business.
Importance of Regular Updates: Discover why it's not a "set it and forget it" service. Buddy explains the need for regular updates, posts, and reviews to maintain and improve rankings.
Real-Life Success Stories: Buddy shares inspiring stories, including a client who grew from $350,000 to $1.7 million in four years through Google Business Profile optimization.
Shifting from SEO and PPC to Google Business Profiles: Understand the differences and why Buddy believes Google Business Profiles are more effective than traditional SEO and PPC for local businesses.
Generating Leads and New Clients: Tips on how to write effective posts that are keyword-rich and customer-centric, ensuring businesses are not left behind in the competitive local market.
Buddy’s Background: An inspiring dive into Buddy’s previous work with anti-human trafficking organizations in Thailand and Cambodia, his transition to business, and overcoming significant challenges.
Advice for Entrepreneurs: Buddy shares valuable lessons learned from his journey, including the importance of focusing on one idea and going all in.
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This week we covered:

01:38 The Untapped Potential of Google Business Profile

02:06 Digital Marketing Insights

03:54 Understanding Google Business Profile Optimization

08:58 The Importance of Local Business Marketing

14:04 Navigating the Future of SEO and Digital Marketing

19:21 Starting the Nonprofit Journey

19:55 Life and Challenges in Thailand

20:20 Returning to the USA

20:34 Burnout and Business Ventures

22:22 Counseling and New Beginnings

23:37 Navigating Business Challenges

28:02 Client Acquisition Strategies

30:29 Reflecting on Business and Life

32:56 Concluding Thoughts and Reflections