Manage episode 342332780 series 87928
How can law firms rethink lead generation?
What are the changes and tweaks you can make to your current strategy?
Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business.
Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro’s clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G.
Previously, Shapiro was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. With a passion for neuroscience and behavioral science, Shapiro’s insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.
Tom gives listeners actionable tips on:
- [4:50] How to think about lead generation differently
- [8:05] How to be creative with your message
- [16:45] Lateral thinking vs. logical thinking
- [22:30] Tips for SEO as it relates to lead generation
- [25:35] The importance of persona research
- [29:25] Tom’s book recommendation
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