Define Traction


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Player FM과 저희 커뮤니티의 Brian Casel, Jordan Gal and Bootstrapped Web 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

What does traction feel like? How do you authentically build a network? Brian and Jordan talk about marketing, website updates, and the different phases of product/market fit. Jordan dives into the different and unique ways Rally is marketing. Brian updates us on ZipMessage momentum: website updates, premium enrollment, and crossing a customer milestone.

Today’s episode is all about the different ways you can build traction but also the different ways you can define traction.

Here are today’s conversation points:

  • Marketing site changes at Rally
    • Getting credit for speed and momentum
    • NFT Projects for marketing
  • ZipMessage website updates
    • Personalization for customers
    • Creating a WordPress plugin
    • Premium enrollment/Private or public conversations
  • Phases of Product/market Fit
    • What does traction feel like?
    • Are customers willing to adapt for your product?

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here


Brian on Twitter

Jordan on Twitter



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