Manage episode 307718871 series 2869780
Hilary Cocalis is the Founder and Chief Go Getter at Sipwell Wine Co., a premium California canned wine brand. She’s also the Principal at HilCo Brand Consulting and a Strategy Consultant at BEXBRANDS. With over a decade working with beverage brands, Hilary knows what goes into making a great company and a delicious drink.
Before founding her own business, Hilary served as the Vice President of Marketing at Ballast Point Brewing Co. During her time there, she helped grow the brand to a $1 billion acquisition by Constellation Brands. She also has experience in digital media, design direction, and product development in addition to her background in marketing.In this episode…
Marketing is an essential component for beverage brands. We all know that the presentation and branding of your product are essential for success. But, did you know that distribution can be just as important? After all, before anyone can try your drink, it has to be available to them first. If anyone knows the importance of both, it’s Hilary Cocalis.
Hilary has spent much of her career in the beverage industry as a marketer. During her time at Ballast Point Brewing Co., she helped the company grow into a national brand and a $1 billion acquisition. Now she’s brought all of that experience towards her own brand, Sipwell Wine Co. Today, she’s here to offer some of those same principles to you.
Darren Fox sits down with Hilary Cocalis, the Founder of Sipwell Wine Co., to talk about distribution and marketing for her canned wine brand. The two go over her story and how she’s overcome the obstacles of starting her own beverage company. They also go into detail about the selection process for different types of wine and how she went in a different direction for carbonation. Hear the rest by checking out this episode of the Pitcher This! podcast.