Overrated and Underused: Influencer Marketing

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Manage episode 298075352 series 1758628
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Hosts Jen Jennings, Tom Testa and special guest Adrienne Stoner dive into a very hot industry topic – Influencer Marketing. Influencers have been a part of marketing for a long time, but have become a more desirable trend in the age of social media. Tune in as our hosts debate what they consider influencers, how influencers play a role in a healthcare B2B environment, the best ways to connect with and “influence the influencers,” and ultimately what are the most overrated and underused aspects of an influencer marketing program! To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play HealthcareNOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

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