Inclusive Marketing and Creative Team Building with James Bake, COO of BestSelf Co.


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James Bake is the COO of BestSelf Co., a company that creates productivity tools to help people achieve their goals, spark deeper connections, and live their best lives. After launching its flagship product, Self Journal, on Kickstarter in 2015, BestSelf Co. has grown into a successful eight-figure business.

Before joining BestSelf Co., James held several executive positions in the digital marketing and ecommerce spaces. He has worked for companies including Yoga International, Entertainment®, and Hanson Inc.

In this episode…

In the age of social media and working from home, some companies still struggle with creating a feeling of togetherness. So, how can ecommerce brands find new, creative ways to engage their team and customers, even when separated by miles? James Bake has the perfect solution.

As the COO of BestSelf Co., James is on a mission to help people achieve their goals, spark deeper connections, and live their best lives. For him, this applies to both his global audience and his team of remote workers. When the pandemic hit, James decided to use this unprecedented time to spark organizational change. He discovered and implemented innovative strategies for being more inclusive with his marketing and helping his team bond. Now, he’s here to share his advice on how to change your marketing strategies and company culture for the better.

On this week’s episode of the eCommerce Profits Podcast, Joshua Chin sits down with James Bake, the COO of BestSelf Co., to talk about how to cultivate change in your ecommerce company. James shares his tips for hiring internally, staying connected while working remotely, and creating an inclusive marketing strategy. He also reveals the various ways he implemented positive change during the pandemic. Stay tuned!

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