Data Monetization Strategies with Micheline Casey


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Micheline has more than twenty years' experience at the intersection of data and money, and has been a Chief Data Officer (CDO) with 3 different organizations, leading and scaling data strategy, infrastructure, and platforms. She also led data commercialization efforts at Ford. Her career includes early data brokers, automotive and logistics companies, financial services and insurance, health care, and energy. Oh, and then there was that stint as the CDO of the Federal Reserve. She's a real powerhouse in the data field and we're very happy that she was able to join us.

  • You can find Micheline on LinkedIn and Twitter
  • The paper Q mentioned early in this episode is Business Models for the Data Economy (McCallum, Gleason)
  • The book Micheline mentioned near the end is Doug Laney's Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage

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