Manage episode 288270437 series 19382
Guest: Dave Scott, Scott Digital Marketing
Be Clear, Not Clever. Dave and I discuss the mistake that a lot of companies make by not having a plan. Instead of trying to copy what others are doing, create your own Mission Statement, Tagline and Elevator Pitch. Have a “hub and spoke” process, where all of your marketing “spokes” point back to your hub. Your “hub” is your website where website optimization is much more important than SEO optimization.
======= Web Links in today’s show
Scott Digital Marketing (https://scottdigitalmarketing.com/)
Rebel’s Guide to Email Marketing (https://amzn.to/3cg3o6d): A no-nonsense plan to earning positive returns on email marketing!
Building a StoryBrand (https://amzn.to/31fOtCP): Clarify your message for customers will listen
The Entreprenuer Equation (https://amzn.to/31gjvdM): A definitive guide to help any would-be entrepreneur objectively assess whether or not to venture into business ownership.
Business Jesus and Sweet Tea Podcast #191 with Dave (https://lnns.co/K5LPWBuoUIb)
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Host: Marvin Bee (email@example.com)
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