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Food Marketing Nerds and Blue Bear Creative에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Food Marketing Nerds and Blue Bear Creative 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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How to Compete Against Industry Giants with Shauna Martin

31:04
 
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Manage episode 265997654 series 1318952
Food Marketing Nerds and Blue Bear Creative에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Food Marketing Nerds and Blue Bear Creative 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Today we’re sitting down with Shauna Martin, the founder and CEO of Daily Greens.

Shauna started her career in corporate law, and after being diagnosed with breast cancer in her early 30’s, she discovered her passion for green juice and plant-based nutrition.

Her green juice recipes had a profound impact on her own well-being, and wanting to share that benefit with the world, she set up shop at her first farmer’s market. As you may have guessed by the fact that she’s on this podcast, those initial batches sold pretty well, and Daily Greens became one of the companies to kick start the green juice movement. Fast forward to today, and you can find Daily Greens on the shelves of every major retailer across the country.

While dealing with everything from the ups and downs of the green juice category to competitors getting acquired by the Coca Cola’s of the world, Daily Greens has managed to stay independent and remain a key player in the industry.

In this episode, you’ll learn:

  • How to scale operations when your product goes national
  • What characteristics you should look for in your next hires
  • And how recipe content led to Daily Greens becoming a household name

Check out Daily Greens online and on social:

  continue reading

66 에피소드

Artwork
icon공유
 
Manage episode 265997654 series 1318952
Food Marketing Nerds and Blue Bear Creative에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Food Marketing Nerds and Blue Bear Creative 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Today we’re sitting down with Shauna Martin, the founder and CEO of Daily Greens.

Shauna started her career in corporate law, and after being diagnosed with breast cancer in her early 30’s, she discovered her passion for green juice and plant-based nutrition.

Her green juice recipes had a profound impact on her own well-being, and wanting to share that benefit with the world, she set up shop at her first farmer’s market. As you may have guessed by the fact that she’s on this podcast, those initial batches sold pretty well, and Daily Greens became one of the companies to kick start the green juice movement. Fast forward to today, and you can find Daily Greens on the shelves of every major retailer across the country.

While dealing with everything from the ups and downs of the green juice category to competitors getting acquired by the Coca Cola’s of the world, Daily Greens has managed to stay independent and remain a key player in the industry.

In this episode, you’ll learn:

  • How to scale operations when your product goes national
  • What characteristics you should look for in your next hires
  • And how recipe content led to Daily Greens becoming a household name

Check out Daily Greens online and on social:

  continue reading

66 에피소드

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