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How ClickUp Generates Millions of Views with their Short-Form Videos | Chris Cunningham
Manage episode 451150549 series 3526484
Heather Parady에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Heather Parady 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
You might think content from a project management company would be dry, right? Think again.
Today I sat down with Chris Cunningham, a founding member of ClickUp and the head of their social media marketing, to explore their unconventional approach to content creation. Believe it or not, ClickUp isn’t just making business content—they’re breaking all the rules by taking inspiration from comedy and entertainment (think Saturday Night Live) while still delivering value to their audience.
Chris shared how their team takes their content strategy seriously—investing in talent, writing teams, and a creative vision that’s anything but boring. We also talked about how creators can adopt scrappier methods, why it’s important to “take bets off data,” and how reframing embarrassment can unlock your creative potential.
WATCH THIS EPISODE ON YOUTUBE: https://www.youtube.com/heatherparady
TOPICS FROM THIS EPISODE:
- Scrappy ideas for content creators
- Documenting your journey and leveraging that content
- How to “think in pictures” to spark better ideas
- Ryan Reynolds’ approach to newsjacking (and what you can learn from it)
- How to reframe “embarrassment” as a creator and push through doubt
CONNECT WITH CHRIS CUNNINGHAM:
- Instagram: https://www.instagram.com/cunningham/
- LinkedIn: https://www.linkedin.com/in/chrisclickup/
CONNECT WITH HEATHER:
- Ask Heather a Question: https://www.heatherparady.com/ask
- Follow Heather on IG: https://www.instagram.com/heatherparady/
- Access full show notes here: https://www.heatherparady.com/episodes/64
Mentioned in this episode:
THE CREATIVE WORKSHOP
January 9, 10 am ET – 1 pm ET
69 에피소드
공유
