The worst marketing advice i've seen getting around

Marketing Espresso

Bec Chappell에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bec Chappell 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2y ago 9:57

MP3•에피소드 홈

Send us a text

Some episodes are for a good old rant for the sake of you all...
Today is exactly that,
I am asking you (PLEADING with you) to remember that before you decide on any marketing channel for your business you back up that time energy and money with data and facts....
Lately, I have heard a few social media marketers/people without any strategic marketing experience suggesting to businesses should cut an entire channel out of their marketing strategy....
Especially when it comes to the rise of TikTok
8.5 Million Aussies are active on TikTok monthly..... so regardless of how many times 'swiping' is apparently now compared to Google searches..... As has been suggested...
It's still only 8.5 million people swiping however many times... monthly.
So you are 1000% playing Russian roulette on whether your content is seen, and whether that audience is even open to marketing content AT THE TIME of viewing...
Let's have a quick look at the data behind those "dead platforms"
14.3 Million active on Instagram
18 Million active on Facebook
Interesting isn't it when we just take a moment to Google some data...
Speaking of Google...
It is estimated that there are approximately 5.25 billion searches made monthly in Australia...
The hill that I am willing to die on is the one where people are given stats and figures before listening to people with no strategic marketing background give marketing opinions and advice.
Can we please just STOP telling people forms of marketing are dead.... Some businesses still make a HUGE ROI from fridge magnets.
Don't build your business relying on businesses that will at any moment turn off your entire income stream (which they will, news flash these social media giants don't give a f**k about you.)

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative