7 | Lindsay King | How to Increase E-commerce Conversions During the Holiday Season

Business Before Fashion

On today's episode of Born to Be, Sam chats with Lindsay King, CEO and Creative Director at Add to Cart Commerce, a boutique Toronto-based creative studio specializing in e-commerce solutions and brand identity for brands and businesses with heart, passion and purpose. Lindsay's mission is to help brands and businesses get their products into the shopping carts of their ideal customers.During the episode, Sam and Lindsay discuss her background and the path that led her into this line of work, as well as some of the trends Lindsay has noticed in the e-commerce space. Lindsay also shares some of her favorite apps designed for e-commerce websites.
You'll discover the most common mistakes people make with their Shopify store, along with Lindsay's top three tips for preparing your website for the holiday rush.
Sam and Linsday discuss tips and tactics for optimizing your product catalog to ensure your customers have the smoothest, most painless experience doing business with you.
Lindsay offers some insights into the origin of the name 'Add to Cart Commerce,' as well a preview of a fantastic project she has coming up in the new year.
Join Sam and Lindsay for this fascinating discussion about holiday planning for your online store, website audits, and A/B testing.
Enjoy!
What You'll Learn in this Show:

• A little about Lindsay's company, Add to Cart Commerce
• How to ramp up your online store for the holiday season.
• Strategies for increasing the speed of your website.
• How to best set up your product catalog.
• Why Lindsay hates the term "girlboss."
• And so much more...

Resources:Addtocartcommerce website