#49 Sales as collaboration: Great idea, but how?

Driving B2B Sales Revenue

David Masover에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 David Masover 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 38:03

MP3•에피소드 홈

ABOUT THE GUEST - ROSS RICH, FOUNDER AND CEO AT ACCORD
From Ross’ LinkedIn profile:
Currently building inAccord.com to move B2B sales from Vendorship -> Partnership 🤗
SF based, Canada raised 🇨🇦
Outside of work, I love to:
- Ski Tahoe, hike Marin, & play/coach soccer
- Explore meditation, yoga & mindfulness
- Adventure through new countries & cultures
Inspiring Reads:
- The Alchemist
- The Book of Joy
- A Short History of Nearly Everything
- Abundance
- The Making of the Atomic Bomb
- Siddhartha
- Creativity Inc.
- Losing My Virginity
- Man’s Search for Meaning
- Napoleon (Andrew Roberts)
You can find Ross on LinkedIn here: https://www.linkedin.com/in/rossrich/
ABOUT THE EPISODE
Ross Rich and the team at Accord have a vision for what sales is supposed to be and a told to help make that available for everyone who sells, and everyone who buys.
The best sales professionals understand that sales isn’t about ramming a value proposition down someone’s throat, but rather working together with the prospect or customer to co-create a solution that makes sense for everyone. But how do you enable and support that? What kind of salesperson is capable of that?
In this episode, we go into all of that and more around the issue of collaboration and co-creation as a selling model. It’s the way sales should be, the way we can all hope it will be in the future, and the future that Accord is working hard to enable for all of us.