Artwork

Wax/On에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Wax/On 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

Episode 18: BUSINESS AS UNUSUAL: how the advertising landscape has already changed, including increased radio listening and outdoor's decline.

24:22
 
공유
 

Manage episode 293040826 series 2929219
Wax/On에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Wax/On 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Mark, Cairen and Ben are joined by Rik Moore from independent media agency The Kite Factory to discuss how the media landscape has changed dramatically over the past seven days. How some brands are still running advertising which should and could be changed. Spikes in radio listening, the decline of outdoor, and the closure of cinema. Meanwhile, what can brands do now to really help out, and why that’s important for their long-term survival? And how brands and their creative and media partners can plan NOW for the new normal: the social trends we expect to see when we emerge from the crisis, including a renaissance in local brands and services; “responsible hedonism” as we treat ourselves after months of social and experiential isolation; and of course new attitudes to wellness. LINKS +++++ The Kite Factory https://thekitefactorymedia.com/ +++++ Noel Penrose https://www.linkedin.com/pulse/managing-through-economic-turbulence-noel-penrose/ +++++ Talk to us podcast@wearewaxon.com +++++ Please tell us what you think. Please leave us your review on iTunes. And subscribe. +++++ www.wearewaxon.com THANK YOU!
  continue reading

56 에피소드

Artwork
icon공유
 
Manage episode 293040826 series 2929219
Wax/On에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Wax/On 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Mark, Cairen and Ben are joined by Rik Moore from independent media agency The Kite Factory to discuss how the media landscape has changed dramatically over the past seven days. How some brands are still running advertising which should and could be changed. Spikes in radio listening, the decline of outdoor, and the closure of cinema. Meanwhile, what can brands do now to really help out, and why that’s important for their long-term survival? And how brands and their creative and media partners can plan NOW for the new normal: the social trends we expect to see when we emerge from the crisis, including a renaissance in local brands and services; “responsible hedonism” as we treat ourselves after months of social and experiential isolation; and of course new attitudes to wellness. LINKS +++++ The Kite Factory https://thekitefactorymedia.com/ +++++ Noel Penrose https://www.linkedin.com/pulse/managing-through-economic-turbulence-noel-penrose/ +++++ Talk to us podcast@wearewaxon.com +++++ Please tell us what you think. Please leave us your review on iTunes. And subscribe. +++++ www.wearewaxon.com THANK YOU!
  continue reading

56 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드