Player FM 앱으로 오프라인으로 전환하세요!
Steve Clark - Conversion Rate Optimization (CRO) in a post-Covid world
Manage episode 290558273 series 2793912
Steve Clark is the Head of Digital Growth at Tangent, a Digital Product & Design Agency from London, UK which helps renowned British and international brands realize their digital transformation needs.
This episode focuses on Conversion Rate Optimization (CRO) and how the field is being impacted by the rise of digitalization and e-commerce usage due to Covid. We discuss how customer experience must adapt in order to accommodate huge amounts of new users and new buying trends of customers, as well as how and why direct-to-consumer brands can differentiate themselves and take advantage of these newly emerging trends.
Links & mentions:
130 에피소드
Manage episode 290558273 series 2793912
Steve Clark is the Head of Digital Growth at Tangent, a Digital Product & Design Agency from London, UK which helps renowned British and international brands realize their digital transformation needs.
This episode focuses on Conversion Rate Optimization (CRO) and how the field is being impacted by the rise of digitalization and e-commerce usage due to Covid. We discuss how customer experience must adapt in order to accommodate huge amounts of new users and new buying trends of customers, as well as how and why direct-to-consumer brands can differentiate themselves and take advantage of these newly emerging trends.
Links & mentions:
130 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.