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The Ultimate Behavior Triggers with Dr. Rebecca Heiss
Manage episode 289777464 series 2896922
Marion Abrams에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marion Abrams 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Effective marketing is about motivating people to take an action - to follow your podcast, to hear your important message, to buy your product, read your book, or donate to your cause. Dr. Rebecca Heiss is an evolutionary biologist who studies evolutionary psychology. That means she's immersed in the age old baked in behavioral triggers we carry deep within ourselves. She's just published a book called instinct. Our brains excel at making split second decisions based on instinct. She explains the instinctual drivers of behavior that she covers in her book, we look at each of these and how they apply to the world of marketing. They include the drives for survival, procreation, variety and belonging.
Follow Up:
Rebecca’s Book Instinct: Rewire Your Brain with Science-Backed Solutions to Increase Productivity and Achieve Success Hardcover https://amzn.to/324SBWJ
More about Rebecca:
https://www.thefearlesstheory.com/
Learn about Podcast coaching
http://www.madmotion.com/blog/want-to-get-results-from-your-podcast
Host:
Marion Abrams http://www.madmotion.com/
Editor:
Kris Zarnoch https://kmzencreative.com/
56 에피소드
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