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Corporate Identity and Design That Define a Brand I Michael Bierut
Manage episode 285741592 series 2852185
Intapp Marketing에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Intapp Marketing 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
As a partner at Pentagram and a world-renowned, award-winning graphic designer and design critic, Michael Beirut describes corporate identity as a bespoke suit that expresses the true character of the “wearer” or company. In this episode, Beirut explains how he works within professional services firms to build excitement around design ideas. Beirut goes on to describe how he and other designers build trust when they are hired, and how he often collects creative ideas and suggestions from those within the professional services firms he works with. He also describes his own creative process and the books and artists that have inspired him along the way.
Hosts: Lavinia Calvert & Deborah Farone Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki Audio Engineer: Nikki Rasmussen Editor: Jessica Penfield
14 에피소드
공유
