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Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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eCommerce Channel Optimization with CommerceIQ's Guru Hariharan

57:12
 
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Manage episode 282742626 series 2835309
Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The CPG Guys Sri and PVSB are joined in this episode by CommerceIQ founder and CEO Guru Hariharan to speak about using machine learning and automation to optimize the full eCommerce channel to win at the moment of purchase and drive profitable growth.
Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast
Questions that Guru addresses:

  1. How did your professional experiences at Shutterfly, eBay and Amazon affect your founding of CommerceIQ?
  2. What is the mission of CommerceIQ and what brand needs does it fulfill?
  3. With the rapid growth of eCommerce in 2020, how is CommerceIQ keeping up with increased demand for insights, data and retail media $?
  4. What specific tools does CommerceIQ provide? What brand persona or archetype typically uses them?
  5. How are brand partnerships established with CommerceIQ? Do you hunt for opportunities or are brands coming to you with the recent shift to eCommerce?
  6. What’s the role of product content - digital shelf SEO copy, title, bullet points in your offerings?
  7. What do you think is unique about Amazon, what’s your next prediction and how should brands prepare for it?
  8. In order to grow eCommerce sales significantly, does the upper funnel matter more and this whole digital revolution is about customer acquisition?

All our content is available at http://CPGguys.com

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

  continue reading

368 에피소드

Artwork
icon공유
 
Manage episode 282742626 series 2835309
Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg, Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The CPG Guys Sri and PVSB are joined in this episode by CommerceIQ founder and CEO Guru Hariharan to speak about using machine learning and automation to optimize the full eCommerce channel to win at the moment of purchase and drive profitable growth.
Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast
Questions that Guru addresses:

  1. How did your professional experiences at Shutterfly, eBay and Amazon affect your founding of CommerceIQ?
  2. What is the mission of CommerceIQ and what brand needs does it fulfill?
  3. With the rapid growth of eCommerce in 2020, how is CommerceIQ keeping up with increased demand for insights, data and retail media $?
  4. What specific tools does CommerceIQ provide? What brand persona or archetype typically uses them?
  5. How are brand partnerships established with CommerceIQ? Do you hunt for opportunities or are brands coming to you with the recent shift to eCommerce?
  6. What’s the role of product content - digital shelf SEO copy, title, bullet points in your offerings?
  7. What do you think is unique about Amazon, what’s your next prediction and how should brands prepare for it?
  8. In order to grow eCommerce sales significantly, does the upper funnel matter more and this whole digital revolution is about customer acquisition?

All our content is available at http://CPGguys.com

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

  continue reading

368 에피소드

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