Quality Networking and Relationship Building with Warmly Co-Founder and CPO Val Yermakova

How I Launched This: A SaaS Story

Stephanie (@stephr_wong) and Carter (@carterthecomic) welcome Co-Founder and CPO, Val Yermakova of Warmly today on the show! Warmly helps companies leverage business contacts and streamline networking practices for more efficient lead generation: think Warm Intros to Warm Sales Leads!

Val's intellectual curiosity and flexibility mean she's had myriad job titles and hobbies, including FulBright China scholar, Stanford Melanoma researcher, Security Analyst, Interaction Designer, Krav Maga and Muay Thai fighter, Circus Aerialist, Ex-competitive wrestler and figure skater, speaks Chinese, Russian, Spanish and English. At Warmly, Val continues to expand her knowledge base, learning from the many and varied industries that join. As a networking aid, Warmly helps sales departments in all fields find and foster meaningful relationships with people, allowing them to stay in contact with their network even as those people are promoted or hired by new companies.

To begin, Val describes the iterations of Warmly and how bringing on co-founders expanded and improved the company. Market research played a big role in refining the product as well. In the current setup, Warmly clients use the dashboard to control which contacts are monitored and how. When a network contact change is detected by Warmly, email notifications are sent to the relevant company employee along with applicable advice. Val gives us great examples of how this process can increase sales and network contacts

Later, we hear how the company will expand in the next five years. Google Cloud products have been integral in the development of Warmly, and Val explains how scaling has been made easier with Google Cloud. Val details how she incorporates positive mental health and nonviolent communication into the company culture and why emotional awareness is so important in work and private life.

Episode Links:
Warmly
Push-Pull
Val on Medium
Warmly Blog
Valy.space