WBSP022: Grow Your Business by Operating Like a Public Company w/ Brian Goffenberg

WBSRocks: Business Growth with ERP and Digital Transformation

If you are a CEO of an SMB company, you might think that getting to $25M in revenue is the hardest. However, if you ask anyone who has experience with an IPO or with a public company’s reporting, the game completely changes when you go public. As a public company, you will have increased reporting needs and additional stakeholders such as the board and shareholders. If this is your first time leading a public company, you will need to game up your leadership and persuasion skills.

In today’s episode, we have our guest Brian Goffenberg from Vitalhub, who discusses the difference between accounting for a public and private company. He also touches on the importance of auditing and why most companies must consider getting audited by a public accounting firm despite its price tag. Finally, he shares his experience on the relationship between CFO and CEO and what new controllers and accountants need to know about this relationship.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.