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Oren Greenberg: A Case Study On Using Thought Leadership To Become The Preeminent Authority In Your Industry, So That Clients Only Come To You
Manage episode 279470209 series 2836059
Adam King에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adam King 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
One of the best ways to establish authority on your topic is to produce deep research on the subject allowing you to present a depth of knowledge that no one else has.
This allows you to define the category of your solution or brand from a client led perspective. After all, branding is all about being associated with specific needs of your ideal clients right?
But rather than giving a theoretical rhetoric on the value of thought leadership for growing a B2B business, I have brought on a guest who will bring this to life with an actual example of thought leadership in action, and how he is using it to grow both his business and his own personal authority and brand.
Oren Greenberg is the founder of Kurve – a modular growth marketing consultancy, where he spends his days helping FTSE 250s and funded startups to navigate the perilous waters of growth and marketing.
On this episode:
- The nuance differences between B2B and B2C marketing.
- What is thought leadership?
- The difference between thought leadership and content marketing.
- What it really takes to create a genuine piece of thought leadership.
- How to use your thought leadership piece to grow your business and personal authority.
- Why becoming a thought leader is more about developing a leadership mindset, not just the thought...
And much more!
Get your copy of Oren's Martec Landscape Project
Get My Free Book!
Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)
Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.
I’m literally giving away the exact strategy my clients pay thousands to implement with them!
Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!
Get Your Copy On The Client Catching Podcast Listener Gift Page
Happy Fishing!
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