Player FM 앱으로 오프라인으로 전환하세요!
10: The Power of Perception, Permission and Choice in Society and Government
Manage episode 259597844 series 2602815
A lot has been said about branding and behavior at the individual or tribal level, but perhaps even more interesting is how these concepts work at the government level. How can government bodies use different psychological and branding techniques to change behaviors around work, life, and crisis situations like the one we’re living in now with COVID-19?
Even more importantly, how can choice, perception and permission be leveraged for a more fruitful society after a crisis has passed?
Rory Sutherland, prolific writer and author of ‘Alchemy’, Vice Chairman of Ogilvy and TED Speaker whose videos have received over 6.5 million views talks to us about the psychology that is often missing from economic models, and how behavior can be profoundly changed not by punitive enforcement, but by speaking to our very human inclinations.
Rory’s work has boldly explored human psychology and behavior for global airlines, international conglomerates and of course, governments. He calls himself an anarchist, some have called him a contrarian, and NPR has labeled him one of the leading minds in the world of branding.
In our conversation with him, we explore models of human behavior, social norms, belief systems and the nuance of what he calls America’s “gloriously optimistic consumer base”.
Links to interesting things mentioned in this episode:
- What’s The Difference Between Real and Perceived Value?
- Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (Harper Collins)
- A Few Things Governments Could Learn From Marketers (TEDx)
Check out our website for more brand strategy thinking, and come connect with us on Twitter, Instagram and LinkedIn.
26 에피소드
Manage episode 259597844 series 2602815
A lot has been said about branding and behavior at the individual or tribal level, but perhaps even more interesting is how these concepts work at the government level. How can government bodies use different psychological and branding techniques to change behaviors around work, life, and crisis situations like the one we’re living in now with COVID-19?
Even more importantly, how can choice, perception and permission be leveraged for a more fruitful society after a crisis has passed?
Rory Sutherland, prolific writer and author of ‘Alchemy’, Vice Chairman of Ogilvy and TED Speaker whose videos have received over 6.5 million views talks to us about the psychology that is often missing from economic models, and how behavior can be profoundly changed not by punitive enforcement, but by speaking to our very human inclinations.
Rory’s work has boldly explored human psychology and behavior for global airlines, international conglomerates and of course, governments. He calls himself an anarchist, some have called him a contrarian, and NPR has labeled him one of the leading minds in the world of branding.
In our conversation with him, we explore models of human behavior, social norms, belief systems and the nuance of what he calls America’s “gloriously optimistic consumer base”.
Links to interesting things mentioned in this episode:
- What’s The Difference Between Real and Perceived Value?
- Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (Harper Collins)
- A Few Things Governments Could Learn From Marketers (TEDx)
Check out our website for more brand strategy thinking, and come connect with us on Twitter, Instagram and LinkedIn.
26 에피소드
ทุกตอน
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.